THE MORAL MANUAL

This is what good business looks like. I help ethical, sustainable and purpose-driven founders scale their businesses successfully and sustainably. 

[themoralmanual]

Marketing, PR, growth, how to wholesale, Instagram, money, profit margins, finding your ideal customers, sourcing and manufacturing… Whatever you’re struggling with – you can ask me for a solution every Wednesday when I go live – and today’s question was a really good one! ⁉️What are my tips on juggling kids and a business?⁉️ Juggling kids and a business is hard. I have three businesses and a 17-month-old. Some days, I don’t know how I do it, and then it’s 8pm and I sit down for the first time all day and I can’t even remember what I’ve done because I’ve done so much. I understand what it feels like to run a business and juggle a family. It’s hard. But hard doesn’t mean impossible. My tips… 1️⃣ Be structured with your time. You HAVE to be organised. Meal prep. Use a calendar. Create lists. Time management is key. 2️⃣ Have a strategy. You might be running a business but are you running it with a strategy? When you have a strategy, it doesn’t feel like a juggle. If you need a strategy, join my Impact Accelerator, and I’ll show you how to streamline your business with a strategy. 3️⃣ Take time out. It seems counterintuitive because when you’re juggling a lot and you have a lot to do, it makes sense to work more, do more, push more. But it’s better to do the opposite. Take a break. Take some time out to unwind and refresh. You’ll feel clearer when you step back into the office and you’ll be more productive. If you want to learn more about running an ethical and sustainable fashion business that makes you more sales with less stress - sign up for my Impact Accelerator waitlist at themoralmanual.com or head to the blog for free resources and business tips. #themoralmanual #businessforgood #goodbusiness #womeninbusiness #australianmade #madeinaustralia #madeinmelbourne #melbournemade #handmadefashion #handmadeaustralia #handmadeau #wewearaustralian #ethicalbusiness #sustainablebusiness #mumswithhustle #ladystartup #businessstrategy #purposedrivenbusiness #businessmentor #sustainablefashion #slowfashion #ecofashion #thebusinessoffashion #businessoffashion #fashionbusiness #fashionmentor #madeinbrisbane #brisbanemade #madeinsydney #sydneymade (at Brisbane, Queensland, Australia) https://www.instagram.com/p/Cl3Z5Lqvv7D/?igshid=NGJjMDIxMWI=

[themoralmanual]

Want to know the secret to growing an ethical or sustainable fashion label? 🤓Ask questions. 📚Empower yourself with knowledge. 💪🏻Build your skill set. 💃Learn from people who have done what you’re trying to do. If you have questions, I have answers! Let me share my lifetime’s worth of fashion industry experience with you and ask away! Every Wednesday morning, respond to my stories with your questions, and every Wednesday afternoon at 3pm AEST, I’ll go live with answers. Join in on the conversation for positive change in the fashion industry and learn how to level up, sell more, and have a positive impact through fashion. Flick through my stories and ask your questions about business! #themoralmanual #businessforgood #goodbusiness #womeninbusiness #australianmade #madeinaustralia #madeinmelbourne #melbournemade #handmadefashion #handmadeaustralia #handmadeau #wewearaustralian #ethicalbusiness #sustainablebusiness #mumswithhustle #ladystartup #businessstrategy #purposedrivenbusiness #businessmentor #sustainablefashion #slowfashion #ecofashion #thebusinessoffashion #businessoffashion #fashionbusiness #fashionmentor #madeinbrisbane #brisbanemade #madeinsydney #sydneymade (at Brisbane, Queensland, Australia) https://www.instagram.com/p/Cl2CTYHvkvj/?igshid=NGJjMDIxMWI=

[themoralmanual]

Want to know the secret to growing an ethical or sustainable fashion label? 🤓Ask questions. 📚Empower yourself with knowledge. 💪🏻Build your skill set. 💃Learn from people who have done what you’re trying to do. If you have questions, I have answers! Let me share my lifetime’s worth of fashion industry experience with you and ask away! Every Wednesday morning, respond to my stories with your questions, and every Wednesday afternoon at 3pm AEST, I’ll go live with answers. Join in on the conversation for positive change in the fashion industry and learn how to level up, sell more, and have a positive impact through fashion. #themoralmanual #businessforgood #goodbusiness #womeninbusiness #australianmade #madeinaustralia #madeinmelbourne #melbournemade #handmadefashion #handmadeaustralia #handmadeau #wewearaustralian #ethicalbusiness #sustainablebusiness #mumswithhustle #ladystartup #businessstrategy #purposedrivenbusiness #businessmentor #sustainablefashion #slowfashion #ecofashion #thebusinessoffashion #businessoffashion #fashionbusiness #fashionmentor #madeinbrisbane #brisbanemade #madeinsydney #sydneymade (at Melbourne, Victoria, Australia) https://www.instagram.com/p/ClVhJcOvr84/?igshid=NGJjMDIxMWI=

[themoralmanual]

How do I know if my offshore manufacturer is paying an ethical wage? - themoralmanual.com

As a fashion brand, it is your responsibility to do your homework. You have to know your supply chain if you’re going to tell a customer tha

[themoralmanual]

Before I launched @themoralmanual to help ethical and sustainable fashion brands thrive in the industry and increase their positive environmental impact, I ran @thefashionadvocate, which is now one of Australia’s largest online stores for sustainable fashion. In all my years running The Fashion Advocate and in all my years being so entrenched in the industry, I was able to work closely and personally with hundreds of #fashion labels, creative start-ups, and designers – and I saw a lot. I saw a lot of really talented designers carve out really successful careers for themselves. I saw a lot of incredibly sustainable labels create incredibly positive impacts. I saw a lot of really good things in the fashion industry, but I also saw a lot of failure, waste, and missed opportunities. I watched countless labels spend tens of thousands of dollars launching their brands, pouring their hearts and souls into their collections, while they neglected the strategic side of business and growth. I saw labels getting credit cards to pay for advertising before they had tried free organic growth solutions to increase their sales. I saw founders hiring teams of staff when they weren’t paying themselves a wage because they thought more staff meant more sales. I saw a lot of mistakes made by a lot of labels, but the biggest mistake I saw – was when brands jumped the gun on PR too early. Jumping the gun on #fashionpr can be really, really damaging to your brand. Inbox me and I’ll help you work out if you’re ready or not. I also have some great free resources and blog posts for growth available at themoralmanual.com. #themoralmanual #businessforgood #goodbusiness #womeninbusiness #australianmade #madeinaustralia #madeinmelbourne #melbournemade #handmadefashion #handmadeaustralia #handmadeau #wewearaustralian #ethicalbusiness #sustainablebusiness #madeinnewzealand #businessmentor #sustainablefashion #slowfashion #ecofashion #pr #businessoffashion #fashionbusiness #fashionmentor #madeinbrisbane #brisbanemade #madeinsydney #sydneymade (at Melbourne, Victoria, Australia) https://www.instagram.com/p/Ck9xKPCvAW6/?igshid=NGJjMDIxMWI=

[themoralmanual]

Your sustainable fashion brand isn't ready for PR. Here's why. - themoralmanual.com

In all my years running The Fashion Advocate and in my years being so entrenched in the industry, I was able to work closely and personally

[themoralmanual]

60% of small businesses that launch in Australia fail within their first three years. Two in every three businesses don’t make it through three years! That’s huge. If you’re running a #sustainablefashion business and you want to survive in the industry, you have to have a strategy. It’s essential. You need… 1️⃣ A strong purpose and a really good reason WHY you’re running a business. 2️⃣ Good financial management and an understanding of numbers. You don’t have to be an accountant, but you do have to have an awareness of numbers and manage your finances. 3️⃣ You HAVE HAVE HAVE to have a strategy. I’m huge on this. It’s what I teach in my Impact Accelerator (p.s the waitlist is open now, sign up at themoralmanual.com) and I am so passionate about the necessity of a good strategy. You know what they say, ‘Fail to plan and plan to fail.’ 4️⃣ You also need a really strong online presence, and this ISN’T just about posting on Instagram. There’s more to it than that and I cover this in my Impact Accelerator too. If you’re struggling in one of these areas, inbox me, I’ll help you out! I also have some great free resources and blog posts for growth available at themoralmanual.com. #themoralmanual #businessforgood #goodbusiness #womeninbusiness #australianmade #madeinaustralia #madeinmelbourne #melbournemade #handmadefashion #handmadeaustralia #handmadeau #wewearaustralian #ethicalbusiness #sustainablebusiness #mumswithhustle #ladystartup #businessstrategy #madeinnewzealand #businessmentor #sustainablefashion #slowfashion #ecofashion #thebusinessoffashion #businessoffashion #fashionbusiness #fashionmentor #madeinbrisbane #brisbanemade #madeinsydney #sydneymade (at Brisbane, Queensland, Australia) https://www.instagram.com/p/CkhEaMevZzt/?igshid=NGJjMDIxMWI=

[themoralmanual]

What certificates and accreditations do you need for your sustainable fashion label? - themoralmanual.com

67% of consumers consider sustainable materials when they're shopping for their next fashion item, so if you're running a fashion label and

Sustainable fashion isn’t a trend, it’s a way of doing business – and the world needs more sustainably-minded fashion labels and brands creating positive change.

But the world doesn't just need it; customers are now looking for it. 67% of consumers consider sustainable materials when they're shopping for their next fashion item, so if you're running a fashion label and you're not thinking about sustainability, you're missing a huge opportunity.

[themoralmanual]

Join me THIS THURSDAY as I share the single most powerful strategy I used to grow @thefashionadvocate for my Masterclass with @weareoneroof. I’ll be sharing my ‘Ethical Selling Strategy’ and talking all things sustainable business. 🚨Thursday 27th October at 12pm AEDT (that’s midday for my Melbourne friends and 11am for my Brisbane crew). Use my code CLAIRE50 for 50% OFF tickets via @weareoneroof or register here 👉🏻 https://events.humanitix.com/the-ethical-selling-strategy-blueprint-masterclass #themoralmanual #oneroof #business #businessowner #businesscoach #womeninbusiness #sustainablebusiness #ethicalbusiness #madeinaustralia #australianmade #mumssupportingmums #businessstrategy (at Melbourne, Victoria, Australia) https://www.instagram.com/p/CkFC2L8PWVz/?igshid=NGJjMDIxMWI=

[themoralmanual]

🚨Are you running your #fashion label without a sustainable business strategy? You’re missing out on a HUGE opportunity if you are! You’re leaving sales on the table for your competitors. You’re making business harder for yourself than it needs to be. ✅ You don’t need to spend on Facebook ads to grow your business, you need a sustainable business strategy. ✅ You don’t need to spend on Google ads to grow your business, you need a sustainable business strategy. ✅ You don’t need to hire a PR agency to get in front of media, you need a sustainable business strategy. With a sustainable business strategy, you can reach your financial goals faster not harder, and you CAN grow a business on a very little budget. I want to show you how to do it, because I’ve done it. I’m giving you EVERYTHING I know, my secrets, my strategies, my hacks, my everything. This is my entire business blueprint. This took me TEN YEARS to learn. I’m giving you the confidence, resources, support, guidance, strategies and steps to reach your goals faster, so you can work less and live more. I’ve been running one of the largest online stores for ethical and sustainable fashion, beauty and lifestyle brands for a decade. I’ve learnt the ins and outs and the rights and the wrongs of building a business. Now, I’m sharing the ‘penny drop strategies’ that flooded my business with sales and clients, exploded my customer reach and accelerated my impact. 👉🏻 If you want in, inbox me the word IMPACT and I’ll help you out 👈🏻 #themoralmanual #businessforgood #goodbusiness #womeninbusiness #australianmade #madeinaustralia #madeinmelbourne #melbournemade #handmade #handmadeaustralia #handmadeau #wewearaustralian #ethicalbusiness #sustainablebusiness #werisebyliftingothers #mumswithhustle #ladystartup #motivation #purposedriven #purposedrivenlife #purposedrivenbusiness #purposedrivenwoman #businessmentor (at Brisbane, Queensland, Australia) https://www.instagram.com/p/Cj7PVGvvSz8/?igshid=NGJjMDIxMWI=

[themoralmanual]

Two of my favourite quotes and they’re both driven by #purpose. 🚨 Save this post as a reminder! #themoralmanual #wewearaustralian #sustainablefashion #slowfashion #ecofashion #thebusinessoffashion #businessoffashion #fashionbusiness #sustainability #purpose #purposedrivenbusiness #fashionmentor #madeinaustralia #australianmade #madeinbrisbane #brisbanemade #madeinsydney #sydneymade #madeinmelbourne #melbournemade #handmade #handmadeaustralia #handmadeau (at Brisbane, Queensland, Australia) https://www.instagram.com/p/Cj2nUh2vhAM/?igshid=NGJjMDIxMWI=

[themoralmanual]

Claire Goldsworthy on Instagram: "Are you drinking #plastic coffee? If your coffee is wrapped in plastic, tiny micro plastic particles shed

Claire Goldsworthy shared a post on Instagram: "Are you drinking #plastic coffee? If your coffee is wrapped in plastic, tiny micro plastic p

[themoralmanual]

Try me 🙋🏻‍♀️ Share your problems below, I’ll find you a solution. If you don’t feel comfortable talking about them, that’s the first problem. I’ll fix that for you straight away by reminding you that you’re not alone. Business is HARD. So very hard. Getting is right, is hard. Whatever challenge you’re having, I can almost guarantee I’ve had it too, but I can almost guarantee that I’ve also solved that challenge and moved past it, and I can share that solution with you. What’s that one problem you’re having that you wish would disappear? What’s your biggest struggle? #themoralmanual #business #strategy #businessforgood #ecobusiness #sustainablebusiness #businessmentor #businesscoach #madeinaustralia #australianmade #madeinmelbourne #melbournemade (at Melbourne, Victoria, Australia) https://www.instagram.com/p/CiSOtw1vIbj/?igshid=NGJjMDIxMWI=

[themoralmanual]

Need some #motivation? It’s free with my Impact Accelerator course. Yep, free. Nada, zip, zilch. On top of my decade’s worth of experience running one of Australia’s largest online stores for ethical and sustainable Australian and New Zealand fashion, beauty and lifestyle brands, I’m also giving you free weekly motivation. On top of the skills and strategies I’m handing over to show you how I made half a million in sales at @thefashionadvocate, I’m also giving you free motivation. On top of an incredible and supportive community of likeminded people who are running a business to change the world and who understand the ups and downs, you also get free motivation. On top of the tools and plans and templates and INCREDIBLE extras that I’m already handing over to help you scale your sustainable business, I’m also giving you free weekly motivation. Because you can have all the instruction manuals and videos and steps and strategies in the world, but if you’re feeling stuck or unmotivated, you won’t do anything with those manuals and videos and steps and strategies - and you’ll feel exactly how you feel now, in a years time, asking the same questions about why your business isn’t growing. Motivation is hard to find when you’re working solo, so I’m giving it to you for free when you commit to your growth and join my Impact Accelerator. If you need a little motivation today, right now, inbox me and I’ll help you. Or if you’re ready to back yourself and change your business for the better, you can jump right in at themoralmanual.com. #themoralmanual #businessforgood #goodbusiness #womeninbusiness #australianmade #madeinaustralia #madeinmelbourne #melbournemade #handmade #handmadeaustralia #handmadeau #wewearaustralian #ethicalbusiness #sustainablebusiness #werisebyliftingothers #mumswithhustle #ladystartup #motivation #hustlehard #purposedriven #purposedrivenlife #purposedrivenbusiness #etsyau #etsyaustralia #purposedrivenwoman #businessmentor #positivevibes (at Melbourne, Victoria, Australia) https://www.instagram.com/p/CiKOs7xrLIx/?igshid=NGJjMDIxMWI=

[themoralmanual]

A little Monday motivation 💪🏻 This is your friendly reminder that starting, running and scaling a sustainable business that makes the world a better place - will be hard - but it will be worth it. #themoralmanual #sustainablebusiness #ecobusiness #businessforgood #confucius #mondaymotivation #positivity #positivevibes #madeinaustralia #australianmade #madeinmelbourne #melbournemade #slowfashion #smallbusiness #womeninbusiness #melbournebusiness (at Melbourne, Victoria, Australia) https://www.instagram.com/p/CiG2b40p-13/?igshid=NGJjMDIxMWI=

[themoralmanual]

🚨Don’t make this mistake in business!🚨 If you’re running a #sustainable fashion business and you’re sharing pretty fashion photos WITHOUT a communication strategy, you’re wasting your time. Let me explain… Here’s a bunch of pretty pink photos of a pretty pink dress, and if we haven’t met, let me introduce myself - that’s me. I run @themoralmanual but I also run @thefashionadvocate, one of Australia’s largest online stores for ethical and sustainable Australian and New Zealand fashion. As part of my business-building strategy that took me from zero to half a million dollars in revenue at The Fashion Advocate, I styled and shot outfits for my Instagram feed. Ok so that’s not that crazy. Brands do it all the time - invest in stunning photoshoots and spend big on models and studios and props and photographers, it’s standard for the industry right? Yes, but what’s not standard is selling without a story, and yet it’s one of the biggest mistakes I see. THERE’S NO STORY. There’s a stunning photo, but there’s no story. You can share all the pretty photos in the world but if you’re selling sustainable fashion and you’re trying to sell it without a story, you’re not going to see conversions and you’re not going to see a return. The big mistake - is selling without a story. So how do you sell (really really well) WITH a story? DM me, reach out to me and I’ll tell you. If you’re running an ethical or sustainable fashion, beauty or lifestyle brand and you’re not selling as much as you’d like, I can fix that for you. I’ll teach you how to sell with a story. I’ll teach you how I turned over $500,000 in sales at @thefashionadvocate so you can do the same - but a lot faster than I did. DM me! 🌸 #themoralmanual #businessforgood #goodbusiness #womeninbusiness #australianmade #madeinaustralia #madeinmelbourne #melbournemade #handmade #handmadeaustralia #handmadeau #wewearaustralian #ethicalbusiness #sustainablebusiness #mumswithhustle #ladystartup #slowfashion #fashionmentor #businesschicks #australianbusiness #slowfashion #pink (at Melbourne, Victoria, Australia) https://www.instagram.com/p/Ch69tI8Ps54/?igshid=NGJjMDIxMWI=

[themoralmanual]

✅ Tips to increase motivation and action in business… 1️⃣ Write it down and map it out. Overwhelm starts when you try to manage too much without a plan. Write down your to-do list. Map out your action plan. Start small, dream big and write it down. 2️⃣ Tackle one task a time. Stress builds when you're juggling too much. When you're trying to do too much, you don't do much at all. Start with your to-do list and tackle one task at a time. Complete one task before moving onto the next. 3️⃣Accept help and support! Feeling unmotivated can happen when you're working solo. It's normal. If you need help to take action and be accountable, join a business community (we’ve got one). If you need support to feel motivated again, reach out to a mentor (I am one). If you want to go fast, go alone. If you want to go far, go together. ✅ Find the motivation, help and support you need to grow your sustainable business at themoralmanual.com. #themoralmanual #sustainablebusiness #businesstips #businesstip #businessstrategy #sustainabledesign #madeinaustralia #australianmade #motivation #action #womeninbusiness #mumsinbusiness #madeinmelbourne #melbournemade #marketingstrategy #handmadeau #ecobusiness #ethicalbusiness #businessmentor (at Melbourne, Victoria, Australia) https://www.instagram.com/p/Ch3QGoGPdxQ/?igshid=NGJjMDIxMWI=