Theory of Bimbo Perfection

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What’s So Superb about Instagram?

Instagram is seen as a hip mobile application with an incredible number of fans. Primarily it was in fact an iPhone exclusive, however it currently on Android. Instagram was indeed sold off to Facebook in 2012 for a cool billion. Instagram is a image sharing app that certainly is very rewarding on Social networks and is the top photo sharing app available on the market. Having its square image format, Instagram works on the follower model much like Twitter. You will find your Facebook and twitter mates and follow them in Instagram. You will also find unique and interesting people on Instagram (blank) pics they post. Follow exciting pics, make comments and savor your new-found friendships. The point of Instagram would be to make connections. Discover and follow people in line with the shots that you prefer. Submit your pics. If other folks appreciate your pictures, they will likely follow you. The system of liking and posting comments can provide an awful lot of fun, new buddies and remarkable feedback. Instagram is really a social network platform that can be perfect for today’s smartphone user. Instagram is sharing photos and is a great social media area for sharing moments and interacting with people across the world. For people with something to say with your photos, the more followers you have, the more your ideas and feelings can travel the globe. If you're a entrepreneur, Instagram will provide you with the ability to promote your enterprise. Exhibit what product or service you offer. Making use of Instagram to advertise the services you provide is ideal. It costs little to nothing, and your direct exposure can be remarkable. Submit photos containing pictures of pleased clients and showcase your product. Perfect solution to increase sales. To make this happen, you should have a lot of followers. Instagram followers are essential and the more followers you've got, the higher your marketing efforts will pay off. There are various ways you can receive more followers. You can follow other individuals, post fantastic shots, share your own photos and comments on other social networking websites, leave comments on other people’s posts as well as tag your photos. When you've got a selected goal quantity of followers you need very quickly, you can find a different strategy that has aided small business owners greatly. You can buy followers. No matter if you happen to be only beginning Instagram, or even you have got a few followers, acquiring followers can help enhance your status. Individuals will realize that you've got a big following and will be interested. They're going to begin to follow you to see the thing that makes your photo posts so magnificent. There is no limit to the number of Instagram followers you can get. Just find the bundle that is suitable for your budget and do it now. If you're a small business and want followers to showcase your services and product, purchasing Instagram lists would be the best option. If you want friends and followers and wish to prove a point, then go ahead and get your friends. Prove to the world that you are popular. Getting lists from reliable websites is one of the wisest marketing ploys you may use. http://www.instantfollowing.co/buy-instagram-likes/

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6 Steps To Building A Massive Audience With Content

Creating and curating the best quality content on a consistent basis, that is timely and relevant for your audience, is the first step towards successful content marketing. From there, you can build a significant audience over time, make appropriate offers,and generate revenue. It sounds a lot easier than it is! Fortunately, theres a formula you can follow! My buddy, Joe Pulizzi founder of the Content Marketing Institute, discovered several similarities used by some of the most successful content marketers.

In this weeks featured article, Joe outlines the common steps he found in growing and monetizing an audience. See also this helpful post on Influence&Co: Crystallize Your Content ROI With This Comprehensive Guide http://t.co/RSJPCajtdm via @InfluenceandCo | This is good! Mari Smith (@MariSmith) May 28, 2015 The blog version of this weeks edition of THE SOCIAL SCOOP weekly newsletter follows below! If youre already subscribed, youll continue to receive The Social Scoop via email on Fridays. If youre not yet signed up and would like to be, please enter your name and email inthe box to the right (desktop) or below the post (mobile). Thank you! Maris Top Social Media Picks May 29, 2015 Issue #151 Greetings! Please enjoy this weeks top 3 articles weve selected for you! 1. Content Marketing: 6 Steps for Building a Massive Audience via TopRankBlog.com Step by step, this post based on a talk by Joe Pulizzi shows you how to go about growing your audience by putting into practice the strategies used by some of the most successful content marketers. 2. New Hootsuite Tool Creates Your Facebook Ads for You via SmallBizTrends.com This is a rather nifty launch from Hootsuite and a convenient alternative to boosting your posts directly on Facebook. Its still in Beta and will likely include improvements as they continue to develop the feature. I played around with the set-up a bit and here are my results. Wowee, folks, this is BIG news for Hootsuite users the platform just launched a new FREE tool that creates your Posted by Mari Smith on Friday, May 22, 2015 3. How to Encourage Your Customers to Recommend You to Their Friends via Red-Website-Design.co.uk Word-of-mouth marketing is one of the most powerful forms of marketing out there. People trust the opinions of their friends and family much more than any other type of advertising. Check out the terrific infographic by Salesforce showing why people talk about a brand and tips on how to get your customers to say good things about you! How to Encourage Your Customers to Recommend You to Their Friends http://t.co/tLZhM8UDBH via @Red_Web_Design | Terrific! Mari Smith (@MariSmith) May 19, 2015 Thats all for this weeks issue of The Social Scoop. Heres wishing you a wonderful weekend and enjoyable week ahead. On a personal note, Im doing my best to pace myself and build up energy this weekend next week is a BIG week its the first in the series of Facebooks Boost Your Business events right here in my back yard, San Diego! I look forward to meeting many of my peeps there. My team and I just finished updating my full Calendar of Events. So much travel in July-October. Wowee. Its a jet-set life, but always striving for that coveted balance. (And, I certainly look forward to seeing my father and sisters in Scotland in July yay!) Cheers!

Im delighted to partner directly with Facebook to lead a series of live training events. By attending my special new online program, Ill be able to share with you the latest best practices for generating real results and revenue on Facebook.

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Social accounts for 1% of e-commerce in US

Being socially active does not necessarily reward retailers with custom, according to new data. Using social media to speare a branded voice onto your target audience doesnt put pounds in the till, suggests data fromthe e-tailing group which found that a credible social presence online delivered little e-commerce traffic. More than a quarter of US omnichannel retailers said that less than 1% of traffic to their e-commerce sites came from social networks. The data further revealed that 43% of US omnichannel retailers who were polled said that less than 1% of shoppers who came to their e=commerce site via a social network spent money. Similar results fromCustorashowed that social accounted for just 1% of US e-commerce orders in Q1 2014 further evident of socials influencer over commerce. However, data like this should be taken with a contextual pinch of salt social presence is an invaluable and intangible element of a brands public voice. Being seen and being heard are important for brands, social networks represent causal gateway into a specific segment to your audience. Related reading http://feeds.clickz.com/social-all

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Social accounts for 1% of e-commerce in US

Being socially active does not necessarily reward retailers with custom, according to new data. Using social media to speare a branded voice onto your target audience doesnt put pounds in the till, suggests data fromthe e-tailing group which found that a credible social presence online delivered little e-commerce traffic. More than a quarter of US omnichannel retailers said that less than 1% of traffic to their e-commerce sites came from social networks. The data further revealed that 43% of US omnichannel retailers who were polled said that less than 1% of shoppers who came to their e=commerce site via a social network spent money. Similar results fromCustorashowed that social accounted for just 1% of US e-commerce orders in Q1 2014 further evident of socials influencer over commerce. However, data like this should be taken with a contextual pinch of salt social presence is an invaluable and intangible element of a brands public voice. Being seen and being heard are important for brands, social networks represent causal gateway into a specific segment to your audience. Related reading http://feeds.clickz.com/social-all

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8 Facebook Engagement Stats Every Marketer Needs To Know

Does publishing Facebook posts through a third party tool affect your reach and engagement? What types of Facebook posts get the mostinteractions? What is the best time of day to publish Facebook business posts? Which day of the week is best for publishing posts? These are all questions I hear regularly from businesses using Facebook. Good news! Our friends at content discovery tool, BuzzSumo, analyzed 500 million Facebook posts to discover what types of posts create the most likes, comments and shares. The results may surprise you!

8 Eye-Opening Facebook Engagement StatsPosts published from 10 11 PM EST get 88% more interactions than the average Facebook post. *Image posts get 179% more interactions than the average Facebook post.Posts ending with a question get 162% more interactions than the average post.Videos are the most shared post type, with 89.5 average Facebook shares. **Posts published on Sunday get 52.9% more interactions than the average Facebook post.Excluding images, posts with 150-200 characters performed the best, averaging 238.75 shares.Posting with a 3rd party tool results in 89.5% less engagement than directly posting to Facebook.Posts that link to long form content (2000+ words) receive 40% more interactions than linking to short form content. FOONOTE: * Interactions = likes + shares + comments ** BuzzSumo counted only shares, not likes + comments. Use these facts and stats to adjust your Facebook content publishing strategy and you may start to see an increase in engagement. Remember, each Page and audience is different experiment to find your own sweet spot.

Share this Image On Your Site <p><strong>Please include attribution to MariSmith.com with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><a href=http://www.marismith.com/8-facebook-engagement-stats-every-marketer-needs-to-know><img src=http://www.marismith.com/wp-content/uploads/2015/09/mari-smith-buzzsumo-8-facebook-stats-infographic.png alt=8 Facebook Engagement Stats Every Marketer Needs To Know Mari Smith and BuzzSumo width=540px border=0 /></a></p><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p> Content discovery tool, includes trends Find the most engaging content on the web at BuzzSumo. (I recently started using this tool and totally LOVE it! Stay tuned for even more awesome Facebook-related features coming from BuzzSumo!). NEW Free Facebook Tool! BuzzSumo just released a brand new tool today, called Sumo Rank! You can check the engagement of any Facebook page for free! Go to: www.sumorank.com Lets hear from you Did you find value in this post and the infographic?Any questions or comments, let us know below wed love to hear from you. Please do share this post on your social profiles, too. Feel free to embed the infographic on your website/blog as well use the code above!

UPDATE 1.21.16 First, please do watch this video: Does Posting to Facebook Using a Third Party App Lower Reach &Does Posting on Facebook via 3rd Party Tools Lower Your Reach?! BuzzSumo analyzed 500 Million Facebook Posts and discovered that publishing through 3rd party tools *may* lower engagement and, as such, possibly reach, too. See this blog post with infographic: http://www.marismith.com/8-facebook-engagement-stats-every-marketer-needs-to-know/ and this post as well: https://blog.bufferapp.com/facebook-data-study-insightsHowever, Buffer also conducted their own analysis of 500 Million Facebook posts and show that 3rd party posts are not penalized in any way on Facebook. See: https://blog.bufferapp.com/3rd-party-facebookSee also this conversation thread on Buffer cofounder, Leo Widrichs profile: https://www.facebook.com/leonhardwidrich/posts/1152218541457892 Your thoughts?! #FacebookApps #SocialMedia #ContentScheduling #ThirdPartyApps Posted by Mari Smith on Thursday, January 21, 2016 To explain further, Buffer App conducted its own research of 500 million Facebook posts and debunked the age old social media myth that posting via third party tools get penalized by Facebook.As a result of that blog post on Buffer + this comment thread on Leo Widrichs (Buffer App cofounder) Facebook profile, along with ensuing discussion betweenJoshua Parker (Post Planner cofounder) and Steve Rayson (Director at BuzzSumo) and myself, I wanted to clear up any misunderstanding about this topic of using third party tools. Personally, Im a big fan of third party tools. I use HootSuite every day for scheduling my posts on Twitter and LinkedIn. My own personal preference is to publish natively (directly) on Facebook. However, its really important that Facebook Page Admins conduct their own experiments to see what works for you. There is no prescriptive, one-size-fits all approach here. BuzzSumos analysis of 500M Facebook posts did not reveal that posts via third party apps get penalized. The data does not mean that using a tool actually lessens engagement of itself. Rather, some possible reasons for lower engagement when posting via third party apps include: people creating less engaging content when using a toolcross-posting content from other platforms such as Twitter, rather than crafting a post specific to the platform which will perform betternot optimizing images for Facebookscheduling content for later, which simply gets posted after a story has already gone viral or is no longer asrelevantno one wanting to engage with a post that looks automated, which could explain why tools like IFTTT performed particularly badly in terms of engagement See Buffers post for more on this topic, as well:

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7 Social Media Marketing Mistakes You May Be Making (And How To Fix Them)

Whether you serve B2B or B2C, your customers are on social because EVERYONEis on social! However, even after about eight years now of social media integrating more and more into the business world, companies are still missing the mark with their social marketing strategy. Our featured article this week reveals seven mistakes that need addressing in order to improve your online marketing results. Youll be relieved to know that Mistake #2 is that you should not try to be everywhere! Mistake #5 is one Im sure you see in your Facebook news feed (and other social sites) on a regular basis treating social like television with one-way advertising and no engagement. Not good! This article provides plenty tips on making the right social media moves so you get better results.

Why We Like, Comment, and Share on Facebook Plus, our pick #2 for this week is by the one-and-only Neil Patel and features a fabulous infographic embedded below:

The blog version of this weeks edition of THE SOCIAL SCOOP weekly newsletter follows below! If youre already subscribed, youll continue to receive The Social Scoop via email on Fridays. If youre not yet signed up and would like to be, please enter your name and email inthe box to the right (desktop) or below the post (mobile). Thank you! Maris Top Social Media Picks July 3, 2015 Issue #156 Greetings! Please enjoy this weeks top articles weve hand-picked for you! 1. 7 Mistakes Companies Are Making On Social Right Now via TheNextWeb.com We are typically motivated by one of two reasons: away from pain or towards pleasure. Interestingly, its often the pain-based motivated that piques our interest more. Im sure youll enjoy reviewing the social media mistakes revealed in this article and comparing how youre doing with your own efforts! 2. Why We Like, Comment, and Share on Facebook via QuickSprout.com Neil Patel is one of my favorite thought leaders out there! Check out this awesome infographic Neil says, Have you ever wondered why people enjoy liking, commenting, and sharing on Facebook? If you havent, you should. Why? Because understanding why people enjoy doing these things will help you generate more Facebook traffic. Amen to that! 3. Heres Why Its Getting Harder To Ignore Instagram For Marketing via WebProNews.com Have you seen the latest updates to Instagram? Theyve added some really awesome search features that make it easier for users to find the right posts. Good news for businesses: your content just got easier to find! Heres Why Its Getting Harder To Ignore Instagram For Marketing http://t.co/BXwMZPk7dg via @webpronews | Agreed! Mari Smith (@MariSmith) June 29, 2015 Thats all for this weeks issue of The Social Scoop.Heres wishing you a wonderful weekend and a super enjoyable week ahead. And, for all my US friends HAPPY INDEPENDENCE DAY! (And, belated Happy Canada Day for all my fellow Canucks around the world.) On a personal note, oh my goodness, the time has finally arrived! My partner and I are jetting off to the UK on Monday, July 6th for two weeks. Whee! Im super excited to keynote The Big Social Media Conference in Manchester, England and to meet so many of my fabulous peeps. After that, well buzz up to Edinburgh and beyond to connect with family, friends and clients, too. Hopefully even a wee side trip to Ireland. Of course, Ill be sharing fun updates on Facebook, Twitter, Instagram and maybe even Periscope! Btw, I did my first Periscope broadcast at the Social Media Day San Diego event. Shoutout and thanks to Brian Fanzo, Natalie Jill, Tyler Anderson, Sue Zimmerman at al. (The video saves to your camera roll and you can then post to Facebook wow, over 5,800 views. What a blast!) Cheers! Mari

P.S. Theres still time to join my amazingly talented friend Jeanine Blackwell in her Create Six-Figure Courses Virtual Bootcamp! The doors only just opened a few days ago so you can easily catch up. The course comprises 7 weekly learning modules + live Q&A sessions + a bonus session with myself on Facebook marketing! Creating just one powerful course that produces results can leverage your time and talents, and instantly establish you as the industry expert in your field. This is *the* program that you can leverage right away in your business!

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Social accounts for 1% of e-commerce in US

Being socially active does not necessarily reward retailers with custom, according to new data. Using social media to speare a branded voice onto your target audience doesnt put pounds in the till, suggests data fromthe e-tailing group which found that a credible social presence online delivered little e-commerce traffic. More than a quarter of US omnichannel retailers said that less than 1% of traffic to their e-commerce sites came from social networks. The data further revealed that 43% of US omnichannel retailers who were polled said that less than 1% of shoppers who came to their e=commerce site via a social network spent money. Similar results fromCustorashowed that social accounted for just 1% of US e-commerce orders in Q1 2014 further evident of socials influencer over commerce. However, data like this should be taken with a contextual pinch of salt social presence is an invaluable and intangible element of a brands public voice. Being seen and being heard are important for brands, social networks represent causal gateway into a specific segment to your audience. Related reading http://feeds.clickz.com/social-all

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IBM Scoops Up IRIS Analytics Fraud Detection Firm

Anyone who has a credit card has probably experienced some sort of fraud over the last few years. I personally have had it happen several times and I am by no means unique. Today IBM purchased IRIS Analytics, a firm that helps banks detect fraudulent use of credit cards using machine intelligence. The company has been considering a product like this for some time, Bob Griffin,general manager for IBM Safer Planet told TechCrunch, and it went through the classic build/buy discussion. When the focus became acquisition, Griffin says that IRIS really stuck out. We beganlookingat a variety of capabilities and thats how we discovered IRIS Analytics. Its a small company in Germany doing phenomenal things. [We felt] it was the bestpositioned and most effective technology offering around real-time payments and fraud prevention, he said. One of the biggest differentiators, according to Griffin was that IRIS uses what he calls a white box model. This means that as hackersdiscover new ways ofstealingcredit card information, customerscan adapt on their own without going back to the vendor for help. In a black box model, the vendor controls all the access and it requires a process to make changes. The other big factorfor IBMis that the IRIS solution uses machine learning and cognitive learning to get better over time both on an individual and institutional level. If you dont travel in Russia and your credit card is suddenly being used there, the system will recognize that and flag the account. If there is a pattern of fraud across cards or in a geographical area, IRIS will detect that too. The trick is detecting fraud while it happens instead of waiting until after the fact, and thats one of IRISs strengths, he said. Conversely, it could help determine when an event is a false positive, one that looks like fraud, but actually is just a usage anomaly. As IBM tries to transform into a company concentrating on cloud, big data, security and analytics, its clear how this acquisition fits within that list. IRIS checks every box offering security product with a cloud option that usesdata and analytics to get better over time. Whats more, Griffin says the company plans to incorporate this technology in different areas, perhaps connecting with Watson where it makes sense and offering the technology as a service eventually on their Bluemix developer platform. He says once IRIS ismore fully integrated into the fold, IBMwill begin to look more closely at how they can take advantage of the technology in other areas of the company While Griffin would not disclose the purchase price, he said the sale already closed just before the end of lastyear. The two companies are actually meeting this week to begin integration talks. Featured Image: Ti_ser/Shutterstock http://feedproxy.google.com/~r/techcrunch/social/~3/ACK4eh1V2O4/

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Social accounts for 1% of e-commerce in US

Being socially active does not necessarily reward retailers with custom, according to new data. Using social media to speare a branded voice onto your target audience doesnt put pounds in the till, suggests data fromthe e-tailing group which found that a credible social presence online delivered little e-commerce traffic. More than a quarter of US omnichannel retailers said that less than 1% of traffic to their e-commerce sites came from social networks. The data further revealed that 43% of US omnichannel retailers who were polled said that less than 1% of shoppers who came to their e=commerce site via a social network spent money. Similar results fromCustorashowed that social accounted for just 1% of US e-commerce orders in Q1 2014 further evident of socials influencer over commerce. However, data like this should be taken with a contextual pinch of salt social presence is an invaluable and intangible element of a brands public voice. Being seen and being heard are important for brands, social networks represent causal gateway into a specific segment to your audience. Related reading http://feeds.clickz.com/social-all

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2015 Year In Review - A Magical Year of Travel, Speaking and Partnerships

Wow, 2015 was truly an exceptional year for me! At the beginning of each year, I love to select one word as my overarching theme for my professional and personal life. The word helps guide most all of my goals and decisions throughout the year. Ive done this practice since 2007, and its always amazing how powerfully the word serves me throughout the entire year. Partnership 2015 was no exception. My word was PARTNERSHIP. At the time I chose this word, I dont think I could have envisioned allthat would unfold in the name of partnership!! Take a look at this fun video montage, showcasing the highlights ofmy magical year of travel, speaking and partnerships.

2015 Year In ReviewMy one-word theme for 2015 was PARTNERSHIP and, whew, it sure did come true in *so* many ways!!! Check out the blog post: http://www.marismith.com/2015-year-in-review-magical-year-of-travel-speaking-and-partnerships/(Ill be sharing my 2016 word very shortly! Do you have yours yet?)Video created using the awesome Animoto app. Posted by Mari Smith on Thursday, December 31, 2015 Video created withAnimoto. Facebook First, Facebook hired me to go on tour with the company and help teach and consult at a series of Boost Your Business events for small and medium size business owners across the United States. Facebook used the word partner when referring to our relationship. Love that great manifestation! After being a raving evangelist for Facebook specifically for business use since May 2007, this was truly a dream come true to be able to work directly with the company and help more businesses really understand the power of Facebook and Instagram marketing to grow their businesses. Several thousand people attend the Boost Your Business events. In addition to presenting and moderating a panel of successful local business owners, I also provided 1:1 consultations for hundreds of attendees,answering their most pressing questions about building their business using Facebook!

On stage at Aria, Minneapolis, MN Facebook Boost Your Business

On stage at Marathon Music Works, Nashville, TN Facebook Boost Your Business I plan to write additional blog posts in the coming weeks with highlights from the tour, as well as spotlighting the incredible 16 featured small business panelists. Stay tuned! Speaking The first half of my 2015 was fairly light with travels then I sure made up for it fromJune through Novemberwith a flight almost every other week. Along with touring with Facebook to speak at the four marquee Boost Your Business events in San Diego, Minneapolis, Nashville, and Boston, I spoke at the annualSocial Media Marketing World* in San Diego for the fourth year in a row! (*Come toSocial Media Marketing World 2016 and find out how you can also attend my Facebook workshop for free!) Plus, my travels took me overseas to England to keynoteThe Big Social Media Conference(followed by a lovely visit with family in Scotland!) My favorite destination this year was Puerto Rico where we got to indulge in the most decadent luxury at the St. Regis Bahia Beach and the Dorado Beach,a Ritz-Carlton Reserve. I taught Facebook marketingatThe Bridal Circles Inner Circle Experience for wedding professionals and luxury brands.

Inner Circle Experience, Puerto Rico. Photo credit: Kismis Ink Interestingly, I got to visit three cities two times each this year: Nashville, TN + Minneapolis, MN + Boston, MA. All cities have their magic, but I must say, I took a particular liking to Boston, especially the Harvard area (where I taught Facebook marketingat Harvard University!).

Head of the Charles Annual Regatta, Boston, MA I also really enjoyed leading a packed breakout session at HubSpots annual INBOUND conference in Boston, with 15,000 attendees wowee! (Watch a segment of my sessionby my friend Peg Fitzpatrick via Facebook Live stream.) And, one of my favorite stages on which to speak was Christ Church Nashville for Dave Ramsey personality, Christy Wrights inaugural Business Boutique event with 1,200 women.

On stage at Christ Church Nashville at Christy Wrights Business Boutique Adobe Another fabulous partnership: Im honored to be a Brand Ambassador for AdobePostan awesomenewmobile app for creating stunning social graphics in seconds its like Canva for mobile!

Created in the new Adobe Post mobile design app The Post app is very easy to use, works seamlessly with Lightroom, and has a number of unique features rolling out, such asvideobackgrounds. Stay tuned for even more nifty features coming soon. Business.com I also formed apartnership with Business.com; Im delighted to be an official Marketing Expert, contributing helpful Facebook marketing and social media blogposts each month. In addition, we will soon publish a series of short #MariMinute Facebook marketing video tips.

Mari Smith, Leah Tremain & Shayna Marks at Business.com In August, I ran my first Makeover with Mari contest and our lucky winner was Leah Tremain, CEO and Founder of Tremain Media in Campbell River, BC, Canada. Leah enjoyed a wonderful two-day visit in San Diego, where we also conducted some of the makeover process at Business.coms offices! Animoto As Im sure you know, video is on the rise when it comes to content marketing, especially on Facebook! Im delighted to team up with Animoto to create fabulous videos for business use. Animoto lets you create professional quality videos with your photos and video clips in minutes. I love how easy the drag and drop interface is to use. I created thevideo montage for my 2015 Year In Review using Animoto and had so much fun, I need to create a screencast showing exactly how I put it together. More Partners Otherpartners that Im blessed to work closely with in 2015 and 2016 include LeadPages, Infusionsoft,Vionic, 22Social, BuzzSumo, Cision,WordStream, AdEspresso, AgoraPulse and many more to come, such as Shopify. Plus, as one of the original fire starters that helped launch Social Media Examiner,Im thrilled to be back blogging regularly for this mega online magazine. and cars! Thanks to my friend Guy Kawasaki, I got to fly up to Sunnyvale, CA and take the Mercedes autonomous (self-driving) car for a test drive!

Mike Stelzner & Mari Smith with Sunny the autonomous Mercedes Okay, I got to sit in the back seat(with my friend, Mike Stelzner) while we were taken for a drive by a trained Mercedes self-driver! It was a fabulous day, and Mercedes sure rolled out the red carpet. Our success has really been based on partnerships from the very beginning. Bill Gates Wowee. What an AWESOME year of Partnership. And, guess what? Its been an amazing year for personal partnership, too. (I got to travel with my wonderful partner, Christopher, for most all of my trips this year!) Yay!

How about you? What did you love about your 2015? If you could choose a one word theme for your 2016, what would it be? Ill be sharing my own 2016 word in the next post, hehee!!

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6 Ways to Increase Twitter Engagement

Do you want to encourage more interaction with your Twitter followers? Looking for ways to engage your Twitter community? In this article youll discover six ways to increase engagement on Twitter. #1: OfferPersonalized Encouragement The best engagement is sometimes a simple response. Customers are thrilled when you devote time to interact with them. Its a sign of respect and appreciation. Discover six ways to increase your Twitter engagement. Nike encourages customers to #JustDoIt. To align with the brands value of inspiration, Nike tweets words of encouragement to their followers. So if youre anxious about your next run, the company could be your #1 fan.

Give your fans words of encouragement. To do something similar with your brand, thoroughly read the timelines of 20 to 40 of your followers. Identify tweets that announce major milestones (such as a new baby, running a marathon, getting married or a first car purchase). Then craft a short message (aim for three to six words) of encouragement. You can make the message more personal if you dont use any hashtags or add it to your timeline feed.Make sure you stay away from disingenuous comments. If your business isnt known for encouragement, your customers may be confused by the message. People desire human connections, and a great way to do that is to motivate people to reach their potential. #2: Share Their Tweets Its human nature to want to be validated, so retweet your followers to show you recognize the value of their content. Let them know that what theyre saying or posting online matters. ProFlowers retweets their fans often. The retweets usually reflect the beauty of flowers, so popular shares include floral arrangements, mantle ideas and centerpieces.

Retweet content from your fans. If your business is an extension of your personal brand, you may want to retweet content on your personal account.

Use retweets as a way to validate your customers. When retweeting your followers, choose tweets that align with your brands values. Check the users profile to be sure its a real person. Also consider adding a comment to the retweet to contribute something to the conversation. Some experts recommend that you retweet only 20% of your tweets, while others prefer a 50/50 split. Find out what works best for your industry and your audience and go from there. #3: Include aRelevantHashtag Create and promote a hashtag campaign to reinvigorate your community and spark conversation around your brand. Subway is redefining their image with the #SaveLunchBreak hashtag. The fast-food chain encourages people not to give up their lunch breaks and to eat healthy.

Use a hashtag campaign to get your followers talking. The campaign also asks customers to show how theyre enjoying their lunch breaks.

Hashtag conversations can make your brand relevant to both old and new customers. To start a hashtag campaign, decide on the goal of your campaign and how it will relate to your customers. Thenresearch what your audience is talking about to come up with a hashtag that theyll identify with. #4: Link to Problem-SolvingContent One way to grab your followers attention is to provide content that will help improve their lives. This is a great way to integrate your brand into their lifestyles and strengthen the bond between you and your customers.

Whole Foods gives their followers tips on how to prepare and cook food. The supermarket chain regularly tweets seasonal recipes, healthy eating advice and cookbook recommendations.

Post information thats valuable to your target audience. To identify what content might be valuable to your audience, read through your followers profiles to discover their likes, dislikes and current influences. Select a common issue that theyre dealing with (for example, finding concert tickets or locating a logo designer for their business). Then createcontent that presents a solution to their problem and promote it on Twitter. Avoid creating content that is merely disguised selling tactics, though. Customers will quickly notice your deception and may decide to take their business elsewhere.Rather than sell to them, educate your followers by posting information that theyll find valuable. This will help you build more genuine customer relationships. #5: Run a Contest People love giveaways, so running a Twitter contest for a chance to win free swag is a good way to encourage engagement. Plus, all of the social mentions will boost brand awareness. The Chicago Blackhawks teamed up with the University of Phoenix to reward teachers. Rather than selecting deserving educators on their own, they asked for nominations from their followers.

Contests grab the attention of your followers and get people to engage with your brand. Newspaper rewards program MyMail hosts #FridayFreebie, where they give away free puzzle books in exchange for a retweet and follow.

Choose a giveaway that is relevant to your audience. To create a Twitter contest, choose a contest theme that resonates with your followers and decide how people will enter the contest. Its important to keep a low barrier to entry to make it easy for people to participate. Make sure you promote the contest on multiple social media channels. #6: AnswerCustomerCalls for Help There will inevitably be times when your company doesnt meet customers expectations and theyll need your assistance. Helping to solve their problems is a way to provide good customer service and at the same time strengthen customer relationships. You can give your Twitter followers oneonone assistance through direct messages. For example, when passengers tweet JetBlue for support, the company sends a reply and offers individual assistance via direct message.

Connect with people via direct message for more personal communication. I tweeted Regal Cinemas about login issues with my Crown Club account. After a quick reply from their support team, the conversation was moved to direct message. Heres a snippet of the interaction.

Engage with the customers tweet and then move the conversation to direct message. If you offer customer service through your companys Twitter account, its important to respond to customer concerns in a timely manner. Youll also want tostate your customer service hours of operation in your profile. If not, people will assume a service representative is on duty 24/7.

Post your support hours on your Twitter profile. Conclusion Each of theseideas will will help you get your followers talking about and to you on Twitter. Use one or all of them to build more engagement with people on Twitter. What do you think? Do you use these tactics to interact with your Twitter followers? How do you encourage engagement? Please share your questions and comments below.

Tips for increasing your engagement on Twitter. Related Posts http://www.socialmediaexaminer.com/6-ways-to-increase-twitter-engagement/

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Do Americans Care About Privacy? It Depends, Because Privacy Is Personal...

There have been plenty of premature obituaries for privacy fallingfrom the lips of tech company CEOs in recent years. Yet the idea that people have a sub-set ofpersonal informationthey wish to keepoutside the public sphere persists despite all the incentives and encouragements for the proverbial userto beas naked as can be when it comes to sticking theirdata online. Even the kingpin privacy slayer himself, Facebooks Mark Zuckerberg, kept the birth of his daughterMax quiet for severaldays last November before publishing a 2,000+ word open letter on December 1 to mark the moment publicly. Back in 2013, he also famously boughtmultiple properties around his own Palo Alto home, affording himself and his family the luxury of a large, private domesticspace with no prying neighbors peering over the fence. Privacy dead? Hardly. The latest confirmation that privacy remainsstubbornly lodged in the human psychecomes via a new study,published today by the Pew Research Center, which probes Americans attitudes to privacy acrossa range of different theoretical scenarios where some advantageous trade-off is suggestedin exchangefor handing over personal data. The Internet adage that if its free youre the product applies by degrees here. Pews researchers sketched outa rangedifferent scenariosto survey participants, to test their risk-benefit calculations and attitudes around sharing, and unsurprisingly a spectrum ofresponses was the result. Aphrase that summarizes their attitudes is, It depends, writes report authorLee Rainie, director of Internet, Science, and Technology research at Pew Research Center. Most are likely to consider options on a case-by-case basis, rather than apply hard-and-fast privacy rules. The key takeawayhere is that privacy is adeeply personal issue. One personshappy to share might be anothers personal TMI red line. So while Zuck is clearly more than comfortabletellingthe world whathis new year challenge is everyJanuary, viaa public Facebook post, hes evidently less happy about letting anyonesee whats going on in his livingroom. Point is: You cant divorce privacy from the individual. People are different and so theres no single answertohow muchprivacy people are happy totrade away to use a particular product/service.Frankly, if Pew had been able to synthesis some hard-and-fast privacy rules it would have been far more surprising. Thesix privacy probing scenarios Pew detailed to research participants were:an employer installing surveillance cameras with facial recognition technology after a spate of workplace thefts, with the footage set to be retained indefinitely and potentially used to track employee attendance and other performance measures; a doctors office using a health information website to manage patient records which will make it easier to schedule appointments if you agree to upload your health data; a grocery store offering loyalty discounts in exchange for tracking purchases and selling the data to third parties; an auto insurance company offering discounts in exchange for monitoring driving speedand location; full access to a school reunion social media website in exchange for being profiled for on-site ad serving purposes; and a connected thermostatthat analyses your domestic energy usage and could potentially save you money but which shares data on domestic activity with the company that made the gizmo. While the research organizationmade surenot to explicitly reference any specific companies in thesescenarios, you could easily transpose a few tech giants onto itsexamples whether its ad-profiling social network Facebook or Google-owned learning thermostat maker Nest, to name two obvious ones. Participants in the study were asked whether the bargain they were beingoffered in return for sharing theirinformation was acceptable, not acceptable or whetherit depends on thecontext of the choice. Theywere then asked to describe in their own wordswhat factors contributed to making their selection.

What did Pew find? As noted above, a lot of variation, withgenerally no consistent demographic patterns emerging in responses whether based onage, gender, income levelor other criteria. But interestingly if you rank the six scenarios by how acceptable or not they are, the least acceptable turns out tothe last one involvingthe Nest-style smart thermostat. Just 27 per cent of participants said they would find this scenario acceptable vs 55 per cent saying they would not. A further 17 per cent said it would depend on the circumstances. Given Zuckerbergs own fiercely protective display ofprivacy when it comes tohis own home, this is reallynot so very surprising. If you want to talk about privacy having a focal point, for the majority of people that point is going tobe their home i.e. their personal,private space. So smart home technologies like Nest, which entailthe harvestingof in-home activity by a commercial entity, which may then make use of that data in various unknown ways, pose an obvious threat to the sense of peacepeople derive from having a placewhere they get to shut the world out. (Although, in Nests specific case, the company stresses it does not share any user data with its parent, Google/Alphabet, and says it only gathers data required to operate the service. You can read its privacy policy here which does include a provision that it may share non-personal information (e.g. aggregated or anonymized customer data)publicly and with partners. It adds: We take steps to keep this non-personal information from being associated with you and we require our partners to do the same. As with many such policies, the users data privacy rights potentially terminate if the company is sold, with Nest noting: Upon the sale or transfer of the company and/or all or part of its assets, your personal information may be among the items sold or transferred.We will request a purchaser to treat our data under the privacy statement in place at the time of its collection.) And while you might think the notion of an employer deploying face-detecting surveillance cameras thatcan keep tabs onstaff attendance, Big Brother style, might seem highlyobjectionable, Pews researchers in fact found a majority (54 per cent) of respondents were accepting of this scenario perhaps because being in a workplace already entails having signeda contract agreeing to abide by athird partysrules. So, in other words: Their house, their rules. But when it comes to a persons own home? My house, my rules For example Pew flags up onesurvey respondents explanation for rejecting the trade-off of potentialenergy savings in exchange for having their domestic habits tracked as an emphatic declaration that: There willbe no SMART anythings in this household. I have enough personal data being stolen by thegovernment and sold [by companies] to spammers now. So it looks like smart home startupsreally need tobe puttingprivacy front and center of their proposition if they want to appeal to the widest possible user-base. Pewsresearchers also recorded regular expressions of anger about the barrage ofunsolicited emails, phone calls, customized ads or other contacts that inevitably arises when theyelect to share some information about themselves with, for instance, study participants complaining about the lack of relevant ads foisted into their eye-line,and wishing for more control over themarketing content they are being exposed to. Another concern flagged up by the research is the lack of transparency about what companies are doing with harvested data. On this point,European politicians finally agreed newdata protection rulesat the back end of last year which will tighten the regions rulesaround data processing consent with a requirement thatcompanies doing business in the European Union obtain unambiguousconsent from consumers for use of their data. And gain consent again if they wish to use the data for adifferent purpose than originally state.Some Americans may wish the U.S. had similar rules incoming On the flip side, the Pew report also flags up the obvious point: that people do like a free service. Although with just 33 per cent of survey respondents identifying the social media trade-off scenario as acceptable to them (vs 51 per cent saying its not) youd be forgiven for thinking otherwise. However withthat particular scenario Pew notes there wasa considerable difference in responses based on age with some 40 per cent of those under age 50 saying the deal is acceptable vs just a quarter (24 per cent) of those aged 50 or above being ok with the trade-off. Pewalso suggests a general dislike of social media and the information that people share on those platforms mightbe coloring respondents views of the bargain being presented here and thus skewing responses to the negative for that particular scenario. That then begs the question what is the cause of thisgeneral dislike of social media? And might itnot, at least in part, be associated with the technologysprivacy-eroding habits? Pews report details some comments it gatheredfrom participants who were not willing to accept this trade-off including plenty of disgruntled views about the volume of marketing content they are encountering on such sites these days. e.g. I do not use social media now because of this. [It is] marketing I do not like, and [I] donot participate anywhere this is used.Although I understand this scenario is already standard practice, it uses informationcollected about me in a manner not for my benefit, without my consent. It would affecthow I use the reunion site or whether I even join the site at all.Do not want to view excessive ads and do not want to create more profiles.Advertised as free, but it isnt. I pay, but with my attention span rather than amonetary fee. Too costly, and based on a lie. So it may be a case of some Facebook fatigue creeping in here. Other comments suggest the entire social media category is a victim of Facebooks category dominating success with social media in general inextricably linked toFacebook, making respondents see little point in using another similarwebsite. (For example, one participant is recorded saying:I have enough social media sites to manage. Id rather they use Facebook. The privacysettings are similar to whats described and those are fine by me. But I dont want to startusing another site.) Facebooks success and ubiquity in the social media space might therefore be said to have poisoned the well for others trying to encourage similar public social sharing unless they are offering something distinctly different. The more boundedform of social sharing that goeson on mobile messaging apps is one example of a successful alternative social sharing model (so successful that Facebook shelled out $19 billion to buythe dominant player, WhatsApp, back in 2014). Pew also asked its participants for their views on the future of privacy, and foundthatmost ofthe focus group participants were downbeat on this with many believingthe trend towards surveillance and data capture isinexorable.Many alsosaid they believeyounger Americans are not sensitive about personal privacy. (Although the success of youth-friendly social messaging app Snapchat may suggest otherwise) The Pew studyis based ona survey of 461 U.S. adults and nine online focus groups with 80 participants, with research conducted January 27 and February 16 last year. http://feedproxy.google.com/~r/techcrunch/social/~3/Oa-OQHhCfrM/

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Social Media Evolution: What Does the Future of Social Marketing Look Like?

Are you amazed at how much social media has changed over the last few years? Want to discover whats next? To explore the evolution of social media, I interview Brian Solis. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. Its designed to help busy marketers and business owners discover what works with social media marketing. In this episode I interview Brian Solis, a principal analyst at the Altimeter Group. Hes written eight books, including Engage and Whats the Future of Business? His newest book is called X: The Experience When Business Meets Design. Brian will explore how social media has changed and how it continues to evolve. Youll discover how marketers can use moments of truth to engage their customers. Listen as Brian Solis discusses the evolution of social media. Share your feedback, read the show notes and get the links mentioned in this episode below. Listen NowListen now: Play in new window | Download You can also subscribe via iTunes, RSS, StitcherorSoundCloud. Here are some of the things youll discover in this show: Social Media Evolution From Engage until now

Engage by Brian Solis. Brian recalls that in the late 90s and early 2000s, he helped with development around what became social media and realized that two-way digital marketing aspect was going to be phenomenal. He says his book Engage was the culmination of all that work put into a book designed tohelp anyone in marketing orbusiness really understand how to become social. After Engage, Brian says, the world started to change and technology started to accelerate. This is something hestudies as both an analyst and an anthropologist. Brian has continued to write books, do research and speak onhow to bridge the world of brand or business with technology and people. He says social has become part of that process, as hasmobile and digital transformation, wearables, etc. When asked about major changes in social media that have taken place between his first book and today, Brian talks about creatingan infographic calledThe Wheel of Disruptionwhile he was writingWhats the Future of Business? The infographic showed all of the things thatweredisrupting industries, with an emphasis on brand, marketing and engagement.

Brian Solis Wheel of Disruption. He explains that then and now,the three things Fred Wilson once called The Golden Triangleare at the core of everything. Brian goes on to discuss howwearables, augmented reality and serviceslike Uber, Instacart,Postmates,Amazon, Drone Delivery and Google Expressare creating disruption not only on technology fronts, but also on behavioral and expectation fronts at a human level. Listen to the show to hear Brian explain howthe disruption happening today has grand implications for every business in every industry. The importance of experience

X by Brian Solis. Brian shares that while many marketers, brand strategists and executives say experience is one of the most important things to deliver, that means different things to different people. From great customer service to great product design, its all over the map. Brianbelieves that everything that happens when you buy, use, shop for or have a problem with something are moments that contributeto the overall experience. Brian shares why he thinks we should be abletodefine and design experiences as part of business and branding to build better relationships, and why hebelieves experience is the next competitive advantage. He says that while some savvy organizations have introduced efforts to define a brand experience (BX), a customer experience (CX) and a user experience (UX), all of these efforts are disparate. Thus, by default or by design, the experience isdisconnected. Listen to the show to hear why Brian wants to bring all experiences under one banner of X, where everything works together. Businesses doing a great job with experience Brian explains thathe chose the companies he talks about inhis book not because they are examples of holistic experiences, but because they each contribute moments of truth that when combined, show what a holistic experience would look like. He shares how Disney created an intentional experience around Snow White and how Steve Jobs was meticulous about designing a connected ecosystem in terms of experience for Apple.

Experience is all-encompassing. Image: Shutterstock. He talks aboutTelstrafor stitching together digital and physical for better customer experiences.Brian also discusses howLEGO hired anthropology consultancy ReD to study the behavior of their customers, thenre-imagined their entire business to cater to the people they were hoping to reach. He points out that what each of these companies share is a human-centered approach to their products, marketing and service. Brian goes on to share the example of DisneysMagicBands. To the user its just a seamless devicetheywear toget into the park, pay for food and open their hotel door.Its also one of the most beautiful strategies for insight- and data-gathering, Brian says. Listen to the show to hear more about howDisney uses the data from MagicBands to improve experience. Moments of Truth Brian says that when you think about marketing as engagement, meaning amoment of truth in which you can take someones attention and give them your attention, you have the opportunity to do something thats not only productive and useful, but also great.

Marketers can make the most of each moment. Image: Shutterstock. The future of business, he says, is in optimizingthe four Moments of Truth. The Zero Moment of Truth, the discovery process, occurs when someone wants to know something. Online, they useGoogle search, social networks, review sites, etc.,to learn more about what theyre searching for. In the Zero Moment of Truth, businesses want to engage and hand-hold someone to the next step. The First Moment of Truth is when peoplehave included you (the business or brand) in their final decision process.This is where themarketing, packaging or presentation line up and customers buy your product. The Second Moment of Truth happens aftersomeone has whatever theypurchased. Is thecustomerhappy? Do theycontact customer support because theyneed something? Are theylooking for alternative ways to use the product? Finally, theres the Ultimate Moment of Truth when the customers overallexperience is evaluated asbad, inconsequential or fabulous. Whatever it is, that experience is going to be shared, whether it comes back in a survey, on Amazon or on a social network. Brian explains that if you compare each customers Ultimate Moment of Truth to your brand promise, youll seeeither great alignment or a disconnect. Disconnects help you understand where to make improvements, enhancements or corrections.

Use the data from disconnects to make improvements. Image: Shutterstock. Someones Ultimate Moment of Truth (what they share) becomes the next persons Zero Moment of Truth, so these four Moments of Truth are more important than ever. Brian explains thatpeople share bad experiences most often and whymarketers need to get into the business of positive reinforcement to reward those who share positive experiences. When asked for an example,Brian shared the story ofaUnited Kingdom cell phone provider thatdidnthave enough staff to support customers. They rewardedcustomers who answered peoples questions on Twitter and other social networks with free minutes or data and response time was lowered toa minute or two. This created a community of people helping people that ultimately became the companys brand experience. Brian says Digital Darwinism,the notion that technology and society are going to evolve, isa common theme in all of his books. You have a choice: do nothing, compete for the moment (keep up with trends) or compete for the future.Businesses who want to survive need to look at how these trends are playing out over time, how peoples expectations and behaviors are evolving and get in front of it. Thats the whole point of X, Brian says: design experiences that become meaningful, significant and shareable, and the people you embrace become your community, your salesforce and your customer service. They become everything. Listen to the show to discover how Brians last two books are meant to work together.

Thoughts on emerging platforms Brian says 2016 will be the year of live videoand the smartest marketers are really starting to understand it. Folks like Joel Comm andBrian Fanzoarent just building their own communities, theyrealso demonstrating to marketers whats possible with these channels. In X, Brian uses theterm mediumism, which he defines as placing an inordinate value on any of the new channels without thinking about how to add value to it and really understanding the culture of the people within each one of those networks. He says the emergence of live video represents both a challenge and an opportunity for marketers to really connect with people in ways that are intuitive and natural. Listen to the show to hear what Brian thinks live streaming meansfor the future of entertainment. Immersive technologies Brian says Facebook is already experimenting with Facebook 360and shares that there are also incredible 360 orb cameras that are capturing things in real time. All it takes, he explains, is a video architect to stitch them together into new worlds and new experiences. He believes were only scratching the surface of whats possible. Brian explainsvirtual reality, 360 and immersive videomake it easy to understand why what he calls experience architecture is important. He says none of these products will be amazing unless you can immerse yourself in something thats incredible. He goes on to share a suggestion he made tothe manager of Radioheadfor including anOculus Riftexperience in the release of their new album. [embedded content] Brian discusses the idea that social networks are evolving to become the center of our consumption and entertainment, and why these networks have to continue to evolve. When considering the future, Brian says there are three different kinds of impact: iteration (doing the same things better), innovation (doing new things in new ways) and disruption (doing new things in new ways that make the old ways obsolete). Thereare people who spend every day thinking about those three things, and thats why he believes the next big disruption is going to come from some future Mark Zuckerberg. This is a great time for iteration, innovation and disruption, Brian says, but we have to be prepared; you will either disrupt or be disrupted. Listen to the show to learn why Brian wants big businesses to think like startups. Discovery of the Week WhileInstagram is first and foremost about images, its secondarily about the hashtags in terms of being found and finding others. Grama is a free iOS app that helps you find Instagram hashtags related to hashtags you already use.

The Grama app helps you find relevant hashtags. Type in yourhashtag and the app brings up awall of related hashtags.For example, if I type in #travel, the app willgive me tags such as instatravel, travelgram, vacation and traveling.Then you simply tap on any of the tags you want and Gramawill export themto your clipboard so you can jump back into Instagram and use them. Check out Grama in iTunes. Listen to the show to learn more and let us know how Grama works for you. Other Show Mentions

Todays show is sponsored by Social Media Marketing World 2016. You can now sign upfor Social Media Marketing World 2016. Its the worlds largest social media marketing conference. By attending, youll make connections with 100+ of the worlds top social media pros (plus 3,000 of your peers) and youll discover amazing ideas thatll transform your social media marketing. Speakers include Guy Kawasaki, Mari Smith, Michael Hyatt, Jay Baer and Michael Stelzner. [embedded content] . See what attendees experienced at our 2015 conference. The event takes place in San Diego, California on April 17, 18 and 19, 2016. Hundreds of people have already purchased their tickets and have committed to coming to this conference. If youve heard about Social Media Marketing World,and always wanted to go and connect with thought leaders and soak in a lot of knowledge, visit SMMW16.com. During this episode, Jennifer Ballard from the Social Media Examiner marketing team shares some of the things she and Kimberly Reynolds do with on-location video to give attendees insider tips and a behind-the-scenes peek at Social Media Marketing World. You can check outthese videos on our Facebook event page! We have the best pricing you will ever find going on right now. Click here to check out the speakers and the agenda and grab your early bird discount. Listen to the show! http://traffic.libsyn.com/socialmediamarketing/SocialMediaMarketing-179-16-01-08.mp3 Key takeaways mentioned in this episode:Learn more about Brian and the Altimeter Group.Connect with Brian on Twitter or LinkedIn.Check out XtheBook.com.Read X: The Experience When Business Meets Design, Engage and Whats the Future of Business.ExploreThe Wheel of Disruption andThe Golden Triangle.Learn more about Uber, Instacart, Postmates, services through Amazon, Drone Delivery and Google Express.Check out AppleandTelstra, howReDstudied the behaviorof LEGOs customers andDisneys MagicBands.Explorethefour Moments of TruthandDigital Darwinism.Learn more aboutFacebook 360,360 orb cameras,virtual reality,immersive video,RadioheadandOculus Rift.Check out Grama.Follow me, subscribeand listen to the Social Media Examiner weekly blabs.Learn more about the 2016 Social Media Marketing World.

Ways to subscribe to the Social Media Marketing podcast: What do you think? What are your thoughts on the evolutionof social media? Please leave your comments below. Experience photo, Moment of truth photo,Improvement photo from Shutterstock.

Michael Stelzner talks with Brian Solis about the evolution of social media. Related Posts http://www.socialmediaexaminer.com/social-media-evolution-what-does-the-future-of-social-marketing-look-like-with-brian-solis/

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Google I/O Will Hit Mountain View On May 18-20 At Shoreline Amphitheatre

We dont have too many details yet, but Googles CEO Sundar Pichai just let the world know where and when Google I/O will take place this year. I/O'16 coming to neighborhood where it all started 10 yrs ago: Shoreline Amphitheatre in Mountain View, May 18-20. More details soon. #io16 sundarpichai (@sundarpichai) January 12, 2016 The conference usually takes place in San Francisco at the Moscone Center, but it seems like the company wanted to bring it closer to them and have it outdoors. The company will no doubt be showing off new hardware and software initiatives like they do every year, but this will be the first event under its Alphabet overlords and with Pichai at the helm. Why a developers conference outdoors? Well, maybe well see Google Wing in action, or some drones, or Loonor ya know, self-driving cars. And maybe Dave Matthews Band? A boy can dream.

The Shoreline Amphitheatre can hold up to 22,500 people and fun fact, its marked as permanently closed on Google. Featured Image: Jeff Chiu/AP http://feedproxy.google.com/~r/techcrunch/social/~3/-ErLlhrsU28/

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10 hidden tricks to get the most out of Facebook Messenger

On Thursday, Facebook announced there are more than 800 million monthly active users on Messenger. While we can assume they're all at least chatting with each other, there's a whole lot more you can do in the app beyond instant messaging. Over the last year, Messenger has shown it wants to be a one-stop shop for all your mobile needs from sending GIFs to requesting an Uber. With so many updates, you may have missed some of the app's best new features. From paying friends to customizing your message threads, we've rounded up 10 of our favorite hidden tricks that will help you get the most out of Messenger. 1. Theres a standalone website for Messenger Unlike having two different mobile apps, the two different websites make more sense. For example, you can keep chatting with your friends at work without the distraction of your news feed. The interface is minimal and clean similar to the app but expanded. For each conversation, theres a sidebar where you can mute notifications for that person, access a call or video chat and see photos youve shared with each other. 2. You dont need Facebook to use Messenger

Image: facebook Anyone with a phone number can access Messenger and its features, even if you don't have a Facebook account. All you have to do is download the app, and you can select Not on Facebook? You can sign up from there. 3. Request an Uber You can do away with your Uber app, and call a car through Messenger. From within a conversation, select the "More" icon indicated by three little dots and tap "Transportation." You can log in and request an Uber from there. Like the Uber app, youll receive updates on your drivers status, notify friends, track the ride and pay for it. 4. Pin a group conversation for easy access If you chat with the same group of people all the time, you can pin the conversation so you dont have to scroll through to find it. Tap the Groups button at the bottom of the app, and youll see a Pin button in the top left corner. You can select the conversation you want to add, and you can assign a name to it. You can also add a photo as the group avatar by tapping on the camera button. 5. Mute notifications You can silence specific conversations by tapping the name at the top of the message. In the drop-down screen of options, tap Notifications and select the period of time you want to mute it like fifteen minutes, one hour, eight hours, 24 hours or indefinitely until you turn notifications back on. You can also turn off notifications entirely. 6. Make a payment

Image: Facebook There are a few popular apps that let you pay your friends without any cash, but that means downloading yet another app. If you dont have anymore room on your phone for Venmo, Messenger is an alternative, in case you dont plan on deleting the app anytime soon. 7. Share photos instantly with facial recognition Messengers Photo Magic feature uses facial recognition to make it easier to send photos to your friends. When the feature is on, the app will notify you to share photos when it detects a new picture with a friend in your camera roll. To enable it, click the settings gear icon on the bottom right, select Photos & Media and then Photo Magic, and switch the toggle on. 8. Send your location

Image: facebook Similar to dropping a pin in Apple Maps, you can send your location or any location in a message. Select a conversation, tap the More icon, click location, then you can search a place and send it. 9. Send GIFs Tap More at the bottom of a conversation screen, and youll see a list of different apps you can install. Youll see GIPHY as one option, and you can tap the INSTALL button, which will bring you to the App Store; download it as you normally would. Once installed, you can select the GIF icon at the bottom of a conversation to search and send GIFs directly in Messenger. 10. Customize your message threads with emoji Change up your conversations with different people by changing the way the threads look. When youre in a conversation, hit your friends name at the top of the screen, and youll see options for nicknames, color and emoji. The color will change the outline of icons as well as the chat bubbles. BONUS: Facebook has become the app most can't live without (minus Messenger) Have something to add to this story? Share it in the comments. http://feeds.mashable.com/~r/Mashable/SocialMedia/~3/Mhm43AXGG78/

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Social accounts for 1% of e-commerce in US

Being socially active does not necessarily reward retailers with custom, according to new data. Using social media to speare a branded voice onto your target audience doesnt put pounds in the till, suggests data fromthe e-tailing group which found that a credible social presence online delivered little e-commerce traffic. More than a quarter of US omnichannel retailers said that less than 1% of traffic to their e-commerce sites came from social networks. The data further revealed that 43% of US omnichannel retailers who were polled said that less than 1% of shoppers who came to their e=commerce site via a social network spent money. Similar results fromCustorashowed that social accounted for just 1% of US e-commerce orders in Q1 2014 further evident of socials influencer over commerce. However, data like this should be taken with a contextual pinch of salt social presence is an invaluable and intangible element of a brands public voice. Being seen and being heard are important for brands, social networks represent causal gateway into a specific segment to your audience. Related reading http://feeds.clickz.com/social-all

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10 Secrets To Making Your Social Media Marketing Much Easier

Managing your social media activities every single day, staying on top of the latest tech trends, and ensuring you get a decent ROI from the time and money you invest can be a great big headache for so many busy business owners, entrepreneurs and social media managers. Whether you take care of most of your own social media marketing, or you have a team, our featured article this week is an exceptional read. The author, Katerina Petropoulou at TwitterCounter walks you through ten clear steps that will help you get your social media way more organized, save time and make your life much easier. Love that!

The blog version of this weeks edition of THE SOCIAL SCOOP weekly newsletter follows below! If youre already subscribed, youll continue to receive The Social Scoop via email on Fridays. If youre not yet signed up and would like to be, please enter your name and email inthe box to the right (desktop) or below the post (mobile). Thank you! Maris Top Social Media Picks June 12, 2015 Issue #153 Greetings! Please do enjoy this weeks top articles weve hand-picked for you! 1. 10 Secrets that Will Make Your Life as a Social Media Manager Much Easier via TwitterCounter.com More than likely managing your social media is just one of the many things on your to-do list. Check out the tips here to see where you can save time and effort. One of my favorites? Number 4! 10 Secrets That Will Make Your Life Easier as a Social Media Manager http://t.co/CRnby0zioR via @thecounter | So helpful! Mari Smith (@MariSmith) June 2, 2015 2. The Best Typography, Colors and Templates Used in the Highest-converting Social Media Images via BufferApp.com Our brains can identify images seen in as little as 13 milliseconds. In a recent study observing 100 million Facebook updates, BuzzSumo found that updates with images had 2.3x more engagement than those without. But not all visuals are created equal. Find out why people react to certain visuals more than others with this in-depth post. In a recent study observing 100 million Facebook updates, BuzzSumo found that updates with images had 2.3x more Posted by Mari Smith on Tuesday, June 9, 2015 3. 4 Advanced Facebook Advertising Tactics that Need to be a Part of Your Core Strategy via SocialMediaExplorer.com In order to achieve consistent results on Facebook, its important to set aside a budget for ads and to invest wisely. Along with getting proper help and education, the four tactics described in this article will help you vastly improve your ads strategy. 4 Advanced Facebook Advertising Tactics that Need to be a Part of Your Strategy http://t.co/BRRcJuYD3n via @smxplorer | LIKE! #fbboost Mari Smith (@MariSmith) June 4, 2015 Thats a wrap for this weeks issue of The Social Scoop.Heres wishing you a perfect weekend and productive week ahead. On a personal note, Im super duper excited to finalize details of my UK trip next month! My partner and I will be buzzing around England, Scotland and Ireland for two weeks in July. Wowee!! Im keynoting this mega event in Manchester. Then on to Edinburgh and Dunfermline to visit my dad, two younger sisters and niece/nephews. Ireland plans firming up, stay tuned.

See my full calendar of events, travels and speaking I look forward to meeting many more of my peeps around the world. Cheers! Mari P.S. Did you know? 90% of Fortune 500 brands are not properly optimizing their Facebook marketing and advertising. Yikes. Thing is, Facebook has rapidly evolved into a big challenge for businesses of all sizes, with several major changes to the News Feed in April this year and also last fall. Organic reach is down to 1-6%. Dont get left behind stay on the leading edge of Facebook marketing best practices when you attend my newest online training course. Ill be sharing insider secrets from my own business and directly from Facebook on how to attract more fans, leads, and sales! Save $200 when you register today.

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