An Introduction to Consumer Neuroscience & Neuromarketing, Thomas Zoëga Ramsøy Copenhagen Business School
Week 1: PROLOGUE - What is neuromarketing all about?
Week 2: Senses, attention and consciousness
Week 3: Sensory neuromarketing
Week 4: Emotions & feelings, wanting & liking
Week 5: Learning & memory
Week 6: Neuroethics and consumer aberrations
Social Entrepreneurship, Copenhagen Business School
Course Syllabus
Intro: Introduction to the Course
Week 1: What is Social Entrepreneurship?
Week 2: Who is a Social Entrepreneur?
Week 3: How to Identify an Opportunity?
Week 4: Creating a Business Model
Week 5: The Business Model Canvas
Week 6: Writing a Business Plan
Week 7: Selecting an Organizational Form
Week 8: Attracting Investors
Week 9: Measuring Social Impact
Week 10: Communication Strategies for Social Enterprises
Week 11: Replication Strategy
Week 12: Exit Strategies
The New Nordic Diet - from Gastronomy to Health, Dr Arne Astrup, MD, DMSc.University of Copenhagen
Week 1: Developing a new meal system the New Nordic Diet based on local ingredients at the same time taking account of the health and well-being of the individual, environmental sustainability and the sensory aspects of the diet.
Week 2: The OPUS School Meal Study. Gives an introduction to design, rationale and concept of the school meals and investigate the effect of serving the New Nordic Diet on the well-being, development and state of health of schoolchildren comparing the New Nordic Diet with the current situation in schools studying how the diet affects children’s academic performance and behavior, body weight and body composition as well as their risk of developing lifestyle diseases.
Week 3: The OPUS Supermarket intervention investigates the effect on adults eating the New Nordic Diet and Average Danish Diet, respectively, in terms of body weight, body composition and general health.
Week 4: Investigate the New Nordic Diet – from food to health.
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