India's national music magazine

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[thescoremagazine]

Papon on the cover of the latest issue of The Score Magazine! He talks about his music, inspiration, how he entered the industry and much more.

We had a chat with the amazing band MindShift on their India tour.

We spoke to Jay Singh who is Co-Founder & Director of JSM Corporation, the company that owns Hard Rock Cafe India.

Also read about the list of young and promising composers from our time, how Music Theropy helps the mind and about how music is used for protest.

Want to know the best institutes to learn music? We tell you in this issue!

Virendra. G. Kaith aka Viru chatted with us about Zildjian Company.

There are interesting products from Harman Professional India, Yamaha India, Roland, beyerdynamic and Sennheiser.

Read the issue and share!

http://thescoremagazine.com/march-2017/1/ 

[thescoremagazine]

Palm Expo Beijing 2016 happen from 1st-4th September!

Palm Expo, the industry most reputable and established international exhibition on professional audio, light, music and technology in China, is back for the 25th edition. Last year, we welcomed over 400 exhibitors, over 8 halls at China International Exhibition Center, at the very center of China.

Join us in September 2016 in Beijing, to boost your business and reach out to the thriving Chinese & Asian markets.

Event Information 

Date: 1st-4th Sep 2016

Venue: China International Exhibition Center (Old CIEC)

Website: www.palmexpo.net

2015 PALM EXPO

Exhibition Space: 40,000 ㎡

Exhibitors: 400 +

Exhibiting Countries: over 20 countries and regions

Visitors: 50,000 +

Why Palm Expo?

 Enhance the brand reputation and awareness

 Look for distributers/retailers

 Seek new customers

 Launch new products/service

 Get orders

 Develop new market and consolidate competitive position

 Evaluate market trend and condition

 Meet with existing clients

 Look for partners

Exhibitors Profile

 Audio equipment & systems                                  

 Audio broadcast equipment & systems

 Architectural lights                                                  

 AV systems and  equipment

 AV security products control systems / control rooms

 Digital cinema & e-cinema projectors

 Digital imaging products

 Digital video graphics

 Disco lighting

 DJ products

 Electronic signage/video signage

 Indoor and outdoor LED signage

 Studio sound

 Video conferencing equipment & system

 Video walls

 Visualizers

 And other related products

Visitors Profile

 Agents , distributors, dealers, retails, exporters & importers

 Recording studio operators, concert & live events organizers, professional architects,

installers, designers, audio consultants, sound engineers, contractors

 Operations managers, engineers, procurement managers working in the education, entertainment, hospitality, and properly industries; multi-national corporations; government bodies; corporate companies; and commercial buildings with focus on leisure & centers, country clubs, restaurants , stadium & sports facilities, clubs & pubs, shopping malls, retail outlets, performing arts centers, cinemas & theatres, house of worship.

Held in conjunction Palm Expo 2016

 Collaborative Promotion of Innovative Products

 14th China International Entertainment Technology Summit

 New Products Launch & New Technology Area

 2016 Excellence Awards

Contact Details

Juri Tan

Exhibitions Director

Email:  [email protected]

Sword Li

Exhibitions Sales Assistant

Email:  [email protected]

[thescoremagazine]

The Biggest Party in Bangalore with Dj Wale Babu Badshah Live in Concert.

[thescoremagazine]

Pop Smita is back and with a bang, with a tribute to Bahubali Team

Smita is back again with a really good tribute to Bahubali team. She never fails to impress her fans with her awesome hits!

Check this one out and tell us what you think.

[thescoremagazine]

Music maestro A.R Rahman makes a tribute song for the victims of Mumbai Terrorist Attack

The music maestro A.R Rahman makes a lovely song “Hamko Mann Ki Shakti Dena” as a tribute to the victims of the 26/11/2008 Mumbai terror attack.

He hopes that the entire country joins him in this Prayer.

[thescoremagazine]

The fourth edition of the IndiEarth XChange is back!

India’s largest trade event and showcase festival for the independent Music, Film and Media sectors – recently announced its full music and film lineup. The landmark event is expanding this year to feature around 40 music showcases, 50+ independent film screenings, and industry professionals from around the world coming together for a series of conferences, workshops, and think tank sessions that will take place from November 27th – 29th at the Vivanta by Taj - Connemara, Chennai. “The aim of XChange has always been to create networks between Indian and international industry delegates and build business relationships that develop the culture industry and arts,” says Sonya Mazumdar, CEO, EarthSync, “We’ve seen some incredible success stories come out of XChange 2015 – many artists have been programmed to play at festivals worldwide after their showcases at XChange, and many bridges have been built on the spot between different industry professionals - resulting in tangible economic results”.

XChange is India’s definitive trade event for independent music, film and media, and provides a professional platform where world industry representatives, venue owners, media, labels, musicians and independent filmmakers can connect. The Music Festival this year showcases a meticulously curated bouquet of sounds from far reaches of the globe, featuring artists from countries like Australia, France, Scotland, Ireland, Reunion Island, China, the UK, and of course India. Scottish electronica artist Howie B – who has produced for acts like Bjork and U2 – will be performing and conducting a workshop on Music Production, while other international acts include world renowned Maloya/protest band Ziskakan from Reunion Island, electronica producer/mindfulness trainer Phoebe Kiddo, Dutch cellist Saskia Rao De Haas who performs Hindustani music on the cello, Mongolian grunge act Tulegur from China, and French alternative power rock band Ko Ko Mo to name a few. Indian independent artists featured on this year’s lineup include singer/songwriter Tajdar Junaid, organic-electronica outfit Nicholson, Chennai alt-rockers The F16’s, Delhi based producer Curtain Blue, Qawwali troupe The Hussain Group Qawwals, Baul singer Lakhan Das Baul, future garage DJ/Producer Sandunes, the duo of Nischay Parekh & Jivraj Singh, and indie outfit The Koniac Net amongst others.

XChange 2015’s Film Festival this year will screen over 50 independent films, showcasing some of India’s finest independent filmmakers, and giving audiences a chance to explore a very different perspective of both Indian and international cinema. The international selection features a collection of shorts, animations, documentaries, and features from countries including Lebanon, Myanmar, Monte Negro, Turkey, China, Bangladesh, Ireland, Costa Rica, and Egypt amongst others.

Award winners this year include films like Javier Cocuera’s musical documentary Sigo Siendo (Peru), and Olga Korotko’s An Ordinary Person (Kazakhstan) – telling the story of a girl with a burn on her face who is given the chance to integrate into society (winner of the Court Metrage Short Film Corner at Cannes), while Indian experimental filmmaker Q’s critically acclaimed horror film Ludo has been screened at festivals around the world, now seeing its Chennai debut at the festival.

To register for IndiEarth XChange or sign up for workshops and conferences, visit:

http://xchange15.indiearth.com/

Facebook event page: https://www.facebook.com/events/532331003586422/

Trailer: https://www.youtube.com/watch?v=yPNPlT-rjW0

[thescoremagazine]

Ankur ‘Enkore’ Johar all set to release his first album!

Indian Hip-Hop is at an all time high now, for the uninitiated, there is an extremely energetic bunch across the country churning some high quality music and another bunch that is fast following the footsteps of the front runners with ever improving music. Rap battles, beat boxing battles, B-boying competitions, it's well and truly a good time to be a hip hop enthusiast, or atleast the right time to start following it.  

Creating your own music in a country like ours is a tough job, let alone a genre which is plagued by a terrible opinion that is perceived to almost ALWAYS talk about all that's wrong with the society – the crack epidemic of the 80s or the blood and crip gangs are always going to be harder to talk about when they’re not your reality.

It is at this point that Indian rappers have thrown that perception out of the window and organically created some really good music with strong lyrics inspired by personal experiences, the places from where they have started and things that they'd like people to hear rather than talk just about how hungover and full of hickeys they are. Indian Hip-Hop has had a few grafters that have worked real hard to get the underground respect and mainstream success that they deserve, people like Naezy, Divine in the west and Brodha V and ‘Hip-Hop Thamizha’ Adhi down south are certain examples of people who have hit the sweet spot of making great music that can be popular.

It is at that time that one of India's "older" rappers - all of 23 years - Ankur ‘Enkore’ Johar, who has been an important part of Indian rap renaissance for more than half a decade, finally announced his much awaited debut album – LIBRA SCALE.

The album is slated to come out on the 13th of November and in Enkore's words is about "sharing his experiences of being disillusioned with society and politics, dealing with relationships and family, and finding his feet as a person and artist, all of which has shaped the music – but at times stemmed from the music as well".

So initially I had a serious question - in this day and age of dropping a single (and multiple teasers, teaser for a teaser and then a full-fledged trailer later), why would anyone come out with an entire album? At the risk of sounding like an old person, I still am a big advocate of albums, regardless of the music, it is a piece of nostalgia that stays with you. Something of that album always lives on with you. But in the current day scenario, garnering album sales is a lot of effort even when backed by big labels, let alone without that sort of monetary and personnel backing. Also, the artist runs the risk of putting out all of his hard work out at the same time, promoting it all out and then going off the radar without any new music for a while. Scary usually for a performer.

Soon after, I was lucky enough to get a preview of the album – and it all made sense. And, to me, Libra Scale may even be borderline path breaking. The story about a middle class Indian adolescent chasing a dream and the memoirs of his emotional tussles, conflicts with society and experiences of growing up is a story not told enough – or not with this energy and honesty at least. Ankur brings us the truth of the Indian sandwiched between ‘got more than enough’ and ‘barely got enough’ to a genre that we as non-rap listeners barely knew dealt with the subject matter. He doesn't write about buying flashy cars and fancy bling, nor does he write about how poor he is, living in a hood that has murders for dinner and drugs for breakfast with a smattering of extortion for dessert. He writes about the reality that most would have lived and witnessed - internal conflict, career decisions, being true to yourself.  Stuff that  is not independent of each other for the everyday Mumbai kid - which is exactly why the stories in Libra Scale deserved to be shared as an album rather than a bunch of singles. It's a memoir of collective thoughts rather than a fleeting rant. It's more an audio story book rather than a Sunday Times long form.

But will Enkore’s debut album achieve the success it deserves? Do we as listeners still have the threshold for albums? We'll know soon, an intriguing subplot in itself.

Librascale will be out on the 13th of November. You can follow the latest on Enkore's Facebook, Twitter and Instagram and here on the Score Magazine.

Stay tuned for more exciting updates from #LibraScale and Indian Hip-Hop scene right here. Album review and music video to follow soon. Until then, PEACE.

[thescoremagazine]

White Mug all set to launch their new album “Clown”

'Clown' represents emotions. The album is a story, the story of someone who believed in simple superstitions. While on a music mission, he finds a huge deserted painting of a man playing a shehnaai on the road and believed that its gonna bring good luck to his endeavors. He soon realizes that he has to change his direction and make things happen instead. Everywhere the sun shines... The album is the story of the band, the silly emotions of the members, the little things that made them happy and the ups and downs of being in the scene.

Band Lineup

¬ Mathew – Vocals, Rhythm Guitar, Harmonica

¬ Louis – Lead Guitar

¬ Sachu – Bass Guitar

¬ Vivian – Drums

Their Special Guest

Soona Rachael –

Vocals, Guitar, Djembe

Watch out for more updates!

[thescoremagazine]

Phoenix Marketcity Kurla brings to you yet another blockbuster performance by Pop Sensation Neeraj Shridhar

Live in Concert on Saturday 31st October’15 7pm onwardsat the Dublin Square, Phoenix Marketcity Kurla. After blockbuster musical nights by famous Bollywood singers and International artists Phoenix Marketcity Kurla brings yet another Hindi Pop sensation Neeraj Shridhar ​to enthral the audience and keep the entertainment quotient high at the Dublin Square on Saturday 31st October’15, 7 pm onwards.Please hold your hearts for the voice of pop music in India, renowned singer ​NEERAJ "KyaSuratHaiKyaSurat " to the very catchy “Character Dheela”, “Love Mera Hit Hit “,  “Singh is King”, “ Tum Hi HoBandhu”, “AhunAhunAhun ", "ChorBazari" and many more Bollywood hits.Neeraj Shridhar, a very talented musician with his control, diction and sheer range is considered as one of India's finest musician. Also a part of Bombay Vikings, a band which was formed in 1994 in Stockholm, Sweden, his ability to pull strings on the guitar and to compose and write songs ranging from pop rock, jazz, hip-hop, soul and reggae- took the band to a higher plane. Neeraj Shridhar​ is extremely renowned for the enthusiasm and energy his singing and performance emanates. 

The European themed venue, the Dublin Square at Phoenix Marketcity, Kurla has been the hub of entertainment and has witnessed a variety of International music events such as Vengaboys Live in concert, Elton John Experience, The Band From TV performance, EDM gigs as well as Indian artists such as Hari Haran, Abhijeet Bhattacharya, Rekha Bhardwaj, the famous indie-rock band Euphoria and many international tributes like Killer Queen & Bee Geez. The Dublin Square has also hosted Runway Fashion Nights, VinoFest, BrewFest, and live theatre performances in the past. The alfresco setting and multiple dining options at the venue include restaurants such as 212 All Day Café & Bar, The Big Kahuna, The Irish House, Kebab & Grill, Rainforest and Pizza Hut. 

Get ready and gear up for a fun filled and pulsating musical evening with Neeraj Shridhar  and Bombay Vikings. This Season, Phoenix Marketcity Kurla is the place to be seen at....hopping, monies, Dining, Entertainment and More.......!!

Event : Neeraj Shridhar Live in Concert 

Date & Time: 31st October Saturday , 7 pm onwardsVenue : Dublin Square Level 1 Phoenix Marketcity

KurlaOpen to all, Tickets available on BookmyShow.com < http://mrkt.city/neerajshridharlive >

[thescoremagazine]

Global Music Institute opens admissions for Spring Semester 2016.

Want to develop a serious career in Music? Learn from a team of International faculty on various subjects that offers full-time and part-time programs in Contemporary performance, Hindustani Music, Music Technology and much more.

Scholarship Application Deadline is 10th November. To apply or know more, visit the website www.globalmusicinstitute.in/apply or write to them at [email protected]

Hurry up!

[thescoremagazine]

Review: VH1 Supersonic Arcade Skrillex Mumbai

It’s common knowledge that electronic dance music has been booming in the big cities, with Mumbai being the centre of attraction for a plethora of EDM artists in the past few years. That being said, this particular gig drastically raised the bar for fans and musicians alike.

Set against the backdrop of the picturesquely lit National Stock Exchange, a brilliantly setup venue, opening act and of course Skrillex himself, we found ourselves surprisingly impressed. The sound setup managed to catch a multitude of layers amidst steadily pounding bass-heavy samples, without sacrificing key nuances in the highs. Mija opened, putting up a tasteful performance along with showmanship not unlike that of Of Mice and Men.

Skrillex however, set the stage on fire with some massive energy, chubby bass drops and a full spectrum flight of fancy across house, jungle, dance and disco.

The 16-bit video game graphics twisted to another level, lasers, fog and fireworks completely owned our visual senses as he lined up samples expertly enough to take us down a roller coaster of energies. We also found the video clippings from Indian regional cinema synced with his tracks, extremely entertaining. All in all, we’ve got a clear understanding of why thousands of people across ages flock to EDM festivals and manage to trip for hours at end.

                                                                                                                               Amogh Rao

[thescoremagazine]

Platinum ABBA - The Tribute Show at Phoenix Marketcity Kurla

Phoenix Marketcity, a shopper’s paradise located in the heart of Mumbai brings us domestic and international retail brands along with entertainment and commercial office spaces. A hub of entertainment, they host a variety of events such as plays, theatre, musical events, live performances at the 40,000sq.ft. European themed Courtyard - The Dublin Square, which has al fresco dining options and is situated at an easily accessible location.

This time, the brand has come up with Raell Padamsee's Numero Uno's internationally acclaimed 'PLATINUM - The Live ABBA Tribute Show ' for an encore performance on public demand! If music is your remedy, we suggest you get your tickets soon for this concert! It's your only chance to dance to chartbusters such as Lay All Your Love on Me, Mamma Mia, Take A Chance On Me, Knowing Me Knowing You, Chiquitita, Fernando, Dancing Queen and others.

Concert Date: 9th October

Time: 8:00pm

Venue: Dublin Square, Level 1.

Grab your tickets soon http://in.bookmyshow.com/events/platinum-the-live-abba-tribute-show/ET00029876

[thescoremagazine]

Score News Roundup, the Barefaced edition (feat. Keith Richards)

Welcome to another edition of Score’s News Roundup. Today’s rather hasty issue is thanks to the new single by Delhi’s Barefaced Liar, who are back after a five year hiatus with their new single “Mind Over Matter.”

The duo have apparently reinvented themselves in their hiatus, adopting a more harmonious, pop oriented direction from their riff heavy, indulgent original stuff. It is like an energy-drink packed into a song, an instant pick-me-up.

Barefaced Lair’s 2012 track, ‘Toe the Line’ was massively popular, but different direction for duo’s drum-bass-hard-rock usual sound. And the are backing it up with a new album, out next month. But more on and soon, as we hope to have Barefaced Liar join us right here on the reinvention of their sound.

And whilst you wait for Barefaced Liar, you are in good hands with the immortal Keith Richards also releasing his first solo album in twenty years. And this is stuff of rare beauty, with Richards raspy voice groaning, clawing across seductive tortured riffs. It is almost as if you can hear Keith Richards liver die, and it is the most beautiful thing I ever heard. You can listen to the single “Trouble” for on youtube: https://goo.gl/TYgH80, and immediately buy the new album here: http://goo.gl/FLeBxa

That is all for today!

                                                                                      - Nilankur Dutta

[thescoremagazine]

Harley Rock Riders’ hunt for aspiring Indian bands gets bigger thrust this year with brand new format

Harley-Davidson India and NH7 are launching this year’s edition of the country-wide band hunt. Entries for the Find Your Freedom band hunt are now open for bands to battle it out for the much sought-after stage spot at the Harley Rock Riders Season VI.

This year the Find Your Freedom Contest will resume its search for a band that can rock the stage and own the crowd with it's energetic performances and cohesive sound at the Harley Rock Riders festival that will take place from October 30-31, 2015 at Mumbai’s iconic Richardson & Cruddas in Byculla.

The stage for the Harley Rock Riders Season VI has been set for a colossal lineup featuring two of the biggest headliners - metal gods Megadeth and reggae pioneers The Wailers. Alongside will be 18 of some of the best indie acts that our country has to offer namely - Indus Creed, Bhayanak Maut, Demonic Resurrection, Bombay Bassment, Abraxas, Blek, Coshish, Scribe, Skrat, The F16s, The DownTroddence, Noiseware, The Lightyears Explode, Providence, Superfuzz,The Ska Vengers, last year’s Find Your Freedom winners Kraken and the Find Your Freedom 2015 contest winners.

In this edition of the Find Your Freedom contest, the winning band will be selected through a jury consisting of eminent names from the music scene in India.

The format to participate in this year's competition is a brand new concept wherein:

·       Over a duration of four weeks, bands across Mumbai and Pune can book two-hour slots each (on first come first serve basis) and just go and jam

·       Since jamrooms have only been booked in two cities, outstation bands can share basic information - name of band, city you are based in, genre and links to their performances to participate

·       The progression of bands in the competition will be at the sole discretion of the judges

·       To participate, bands can log on to: http://harleyrockriders.in/freedomcontest.html

Through the first five seasons, India’s premier rock music festival has provided the opportunity for various bands to perform to huge crowds and given them an impetus to reach out to new listeners and form new fans.

Apart from the incredible music line-up at the festival, at the crux of it all stands the magnificent Harley-Davidson motorcycles. Bike enthusiasts this year, be prepared to be dazzled with jaw dropping sculptures in motion with the custom motorcycle builder competition, "Custom Champion". Five of the most talented motorcycle customizers from different corners of the country will showcase their creativity and talent by tricking out actual Harley-Davidson motorcycles. The winner gets an all-expense paid trip to the Mecca of motorcycling, the Harley-Davidson museum in Milwaukee, Wisconsin, USA.

That’s not all. Harley-Davidson and motorcycling enthusiasts also get the opportunity to familiarize themselves with one of the most iconic brands in the motorcycling world at the Harley-Davidson Boot Camp. A one-hour session that goes in-depth into the world of Harley-Davidson and its motorcycles, is divided into a 30-minute brand history and a 30-minute riding experience.

Head to the official Harley Rock Riders website for details about the festival. Young rock fans can purchase their Under 21 pass at Rs. 1000. Season tickets are priced at Rs. 2000 and Harley-Davidson Boot Camp at Rs. 1500 . A combo ticket is also available at Rs. 3000 that gives access to the Boot Camp and both days of the festival . Harley owners also get some pretty sweet deals on tickets and should get in touch with their H.O.G. Chapter Managers for details. Head to Insider.in to book your tickets now.

[thescoremagazine]

The Colliding World’s project featuring Aditya Prakash Ensemble to happen across 5 cities.

Witness a celebration of fusion dance, an imaginative musical journey, a theatrical comedy and literature more only at The Park’s New Festival Editon IX curated by Prakriti foundation, this edition brings the finest in dance, music, theatre and literature.

‘THE COLLIDING WORLDS PROJECT’, 90-minute musical journey which engages theviewer in an exciting musical dialogue between Indian classical and folk, jazz andhip-hop by Aditya Prakash Ensemble, a Los Angeles based music group made up of some of the most exciting and dynamic jazz and Indian classical musicians.

This young, imaginative group of musicians, while bridging Western and Eastern approaches to performance, creates a boldly innovative, powerful mix of the deep rooted tradition of Indian ragas, chants and rhythms with the modern sounds of jazz harmony and hip hop-infused rhythms. While deeply grounded in the foundation of their musical traditions, this group seeks to push the boundaries of these traditions to find common ground and create a sound that is distinct.

The roots of this Ensemble’s unique collaboration began during their Ethnomusicology studies at University of California Los Angeles, where their horizons to cross-cultural musical interaction expanded vastly.

Seemingly disparate musical traditions - one that was born in the 14th Century temples of South India and one that was born on the 19th Century streets of New Orleans- come together ever so naturally to create a distinct, dynamic and unified soundscape.

APEnsemble’s schedule is as below

Chennai

22nd September – (Tuesday) – AP Ensemble – The Colliding worlds Project (Sansara, The Park) – 8 PM

Hyderabad

25th September – (Friday) – AP Ensemble – The Colliding worlds Project (ODC, The Park) – 7 PM

Bangalore

2nd October – (Friday) – AP Ensemble – The Colliding worlds Project (Oak Room, The Park) – 7 PM

Kolkata

5th October – (Monday) – AP Ensemble – The Colliding worlds Project (Galaxy, The Park) – 7 PM

Mumbai

7th October – (Wednesday) – AP Ensemble – The Colliding worlds Project (Blue Frog) – 9.30 PM

New Delhi

11th October – (Sunday) – AP Ensemble – The Colliding worlds Project (Mantra, The Park) – 7 PM

Guest passes are required to attend The Colliding Worlds Project. 

For free guest passes please email theparksnewfestival@gmail and request for how many passes you would require. Two guests allowed per pass and there is no limit on the number of passes you can request.

[thescoremagazine]

Music China 2015 continues to grow in scale and content Engaging fringe events augment attendees’ experience in music, knowledge and culture

This year’s Music China continues to grow and offer tantalising business opportunities and musical inspirations to Asia’s markets.

Taking place from 14 – 17 October 2015 at the Shanghai New International Expo Centre in Shanghai, the show will be the biggest ever with 105,000 sqm of exhibition area.

With a promising growth of seven percent in the show’s scale, the organisers set an optimistic target for this year’s show. “Business is always the foremost priority for our show participants and the overwhelming response from the industry supports that Music China is a strong trade platform in Asia. We are projecting to have 1,800 exhibitors to showcase a wide range of musical instruments at the 2015 show and attract 73,000 visitors from around the world,” said Ms Fiona Chiew, Deputy General Manager for Messe Frankfurt (Shanghai) Co Ltd.

Joining this year’s Music China are renowned industry brands including Alfred, ABRSM, Bach, Blüthner, Bösendorfer, Buffet, Casio, D’Addario, Fazioli, Fender, GEWA, Grotrian, Hal Leonard, Ibanez, Kawai, Ludwig, Marshall, Medeli, Music Sales, Ovation, Pearl, Pearl River, Petrof, PRS, Roland, Selmer, Samick, Schimmel, Steinway, Tama, Tascam, Taylor and Yamaha, as well as 10 international groups and pavilions from Belgium, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Taiwan and the UK.

Carrying out Music China’s concept of putting music, business and culture together, the organisers will host a handful of engaging fringe programme and live performances to provide show-goers with a complete experience of music, knowledge and culture. The programme will have a core focus in business strategies in new markets and business segments, education for kids, appreciation for musical instruments and music masters’ workshops. Some of the events to highlight include:

 NAMM CMIA Forum and NAMM University Courses

 Music Education Conference and master classes

 Ancient and modern violin making demonstration

 Music learning programme for kids

 SchoolJam and Drum Circles

 Artists’ and celebrities’ autography

 More than 1000 indoor and outdoor live shows

For more details about Music China 2015, please visit www.musikmesse-china.com or send an email to [email protected].

[thescoremagazine]

Top brands at Music China confident of the matured Chinese market

Exhibitors are gearing up for their participation at Asia’s preeminent music trade show Music China. Spanning over 105,000 sqm are 1,800 brands and suppliers from 30 countries and regions demonstrating their impressive range of musical instruments. This leading industry show in Asia will last for four days from 14 – 17 October 2015 at the Shanghai New International Expo Centre in Shanghai.

The matured Chinese market and musicians’ increasing demand in good quality instruments provide exhibitors with a promising outlook of their business. One of the exhibitors in Japanese pavilion, Ms Yuka Honda, Marketing Director for Sankyo Flute Manufacturing Co Ltd, agreed with the above statement and commented: “The importance of Music China is increasing in recent years for our company. We recognise Chinese flautists are getting skilful rapidly, and parallel to that, Chinese instruments makers are improving the accuracy in their products. We can see the potential growth here. 

It would be great for us to open up sales channels to regional towns and cities in China as well as other parts of Asia at the show.” Australian piano-maker Wertheim Piano participates in Music China for the same reason. “The growing number of people learning music in China and their desire for better quality musical instruments are helping me to get more Wertheim pianos into the Chinese market. We believe Music China is a very effective trade show to showcase our pianos and to introduce our piano marketing programme to piano shops,” Mr John Martin, owner of the Company said.

Capturing the flourishing yet competitive Chinese market, Sankyo will demonstrate their newly released instruments to both consumers and their exclusive distributors, including ‘BASS flute’, the lowest harmony flute of the brand. As for Wertheim Piano, they will feature some new entry-level pianos, high-end but very affordable European performance pianos, and pianos with factory-installed PianoDisc player systems and PianoDisc silent piano systems.

Also joining this year’s Music China are world-renowned brands including Alfred, ABRSM, Bach, Blüthner, Bösendorfer, Buffet, Casio, D’Addario, Fazioli, Fender, GEWA, Grotrian, Ibanez, Kawai, Ludwig, Marshall, Medeli, Music Sales, Ovation, Pearl, Pearl River, Petrof, PRS, Roland, Selmer, Samick, Schimmel, Steinway, Tama, Tascam, Taylor and Yamaha, as well as 10 international groups and pavilions from Belgium, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Taiwan and the UK.

Broad selection of products arouse attention of international buyers

The convergence of worldwide brands and new products has made Music China a highly convenient sourcing location for international buyers.

Mr John Payton, the owner of F. Payton & Son from Australia has been visiting Music China for 11 years and he is planning for his visit to the next October show. “Due to the enormous size of Music China and many product types on display, I must plan my daily meetings by proximity to avoid exhaustion! The show brings many of my international suppliers in one location which allows me to cement good and long-term relationships with them. I can also learn new innovations and upcoming trends in the marketplace at the fair.”

Voggenreiter, the owner of Voggenreiter Verlag GmbH, will be flying from Germany to explore new business at Music China. “We want to strengthen our existing business partnerships and find new partners to license our instrument learning books, which are very successful in Europe. With its convenient layout, Music China provides a good environment for us to conduct business.”

For more details about Music China 2015, please visit www.musikmesse-china.com or send an email to [email protected].