THE SOCIAL NOTES

[thesocialnotes]

Top 06 Facebook Retargeting Strategies For Increased E-Commerce Sales

FB Ads retargeting is a must for all the e-commerce stores out there. Of course, who would love it when a buyer gets too close to convert but does an about-face and then easily leaves your site?

Well, to avoid such situations, retargeting is said to be the highest ROI tactics that help marketers to tap onto the shopper's behavior and then deliver ads with appropriate products to the potential customers who are most likely to buy that particular product. 

But instead of blindly retargeting all the site visitors with that same offer, again and again, we have to think of something more strategic. And that's the reason why we came up with this article. Given below are the 06 most advanced Facebook retargeting tactics to help marketers boost their sales and grab more profit. 

Before that, let us know:

Why Is There A Need For Facebook Retargeting For E-Commerce?

The biggest challenge that every e-commerce retailer faces is getting a higher number of sales. With a normal e-commerce conversion rate of about 1.85%, if marketers are not re-targeting, then they are surely leaving thousands of money on the board. 

Because only a few customers end up purchasing during their very first visit! And here, re-targeting people who left their cart empty or did not complete the checkout will definitely bring them sales that they might otherwise lose. 

If you have developed a robust Facebook or Google ads funnel, then you know that before they become consumers, shoppers need many touchpoints. 

Given below is an example of an actual ad campaigns performance:

a. 86,453 Reactions

b. 4,956 Taps

c. 2,810 Views On Product Page

d. 479 Added to Cart

e. 144 Initiated The Checkout Option

f. 49 Successful Purchase

So, out of 5K visitors, only 01% of them actually purchased anything! But here, we are missing out on something. 

About 3,000 customers have higher buying intent who have viewed the product pages. And almost 500 hot buyers have an interest in buying something(Added to cart). 

Thus, re-targeting such audiences will be highly effective in driving more sales and profit to the business. Definitely, it could double or triple the sales.

06 Advanced FB Retargeting Tactics To Drive More Sales

Advanced re-targeting of Facebook Ads for e-commerce involves running campaigns associated with the desires, behavior, and likeliness of shoppers to buy.

Marketers can track and re-target users based on events or experiences with their online store by using Facebook Pixel. Typical examples of an e-commerce event are:

Page View - It's the default event action for all the website pages.

View Content - The event caused by a consumer landing on a product page

Add To Cart - Activates when a customer adds a product to the cart.

Initiates Checkout - Rangs up when a potential buyer starts completing the checkout process.

Purchase - As per the name, this event action gets activated when a particular gets completed. 

Anyways, now we are going to list down the most advanced Facebook ads re-targeting strategies that marketers can utilize to increase their sales. 

1. Shopping funnel Retargeting

Dividing audiences based on the funnel process is one of the most efficient Facebook retargeting techniques. And shopping funnel re-targeting refers to the strategy of dividing campaigns according to the shopping behavior of the customers that could indicate where they all are in the buying journey. 

So you have to present various deals based on the engagement of shoppers with your website to motivate them to conclude the order. Let us take an example marketers can divide their retargeting campaigns into 03 particular segments:

a. Total Visitors

b. Visitants Who Added Products To Cart

c. Finally, The Customers Who Initiated the Checkout Process

2. Time Funnel Retargeting

Time funnel retargeting on FB helps marketers to set up a series of ads according to the time window for every Custom Audience. The purpose is to imitate the funnel phases that form a customer journey using time intervals.

In the case of time funnel only, an instant visit is a vital indicator that helps us to know whether the visitor is going to convert into a loyal customer or not. 

And most of the time, this type of time funnel retargeting works really well. For instance, when users can not be re-targeted based on their behavior or for goods with a long-lasting sales period. For subscription-based goods, time funnel retargeting is exceptionally useful.

3. Themed Seasonal Retargeting

It is one of the excellent re-targeting tactics that utilize themed advertisements that completely match the seasons and holidays to get customers back to your website with a happy buying mood. 

The other two strategies from earlier, the Shopping and Time funnel, work amazingly. So, users enter and drop-off from those re-targeting audiences. Sometimes, visitors successfully qualify all the re-targeting series, but after 14 or 28 days, they simply exit from the website instead of converting into a loyal customer. 

Calm Down!

Here, marketers can take the help of seasonal retargeting on Instagram and Facebook. Create advertisements throughout holidays, like, Canada Day, Labor Day, International Dog Day, Christmas, Easter, etc. Apart from that, you can also think of themed advertisements for seasonal events, such as Winter Sale, Back To School Sale, December Sale, etc. 

4. Retargeting Email Custom Audiences

Again, a robust re-targeting strategy involves taking the help of the most valuable audiences, i.e., Email Custom Audience. Well, this is a list of the leads and existing shoppers. 

The main benefit of using this strategy is that marketers can re-target users almost forever. And this is the only reason that makes it a perfect option for seasonal re-targeting as discussed earlier. 

Marketers can take advantage of Email custom audience not only to boost first-time buying but also to ensure repeat buyings to increase the lifetime value of the customers. 

5. Dynamic Retargeting On Facebook

On Facebook, Dynamic Product Advertising (DPA) helps marketers to re-target users who view potential ads featuring items browsed or added to the cart by a shopper. And this robust re-targeting strategy is highly efficient in bringing customers back to their cart or checkout phase to complete their purchase. 

So, when a customer visits your website, checks various products, or even adds some to his/her cart without making any purchase, the next time they will be on FB or IG, they will get to see ads highlighting those specific products. 

Note : Dynamic Product Ads are highly effective for all the e-commerce websites that owe a large inventory with a distinct product variety.

Also watch: How To Search Competitors Facebook Ads By Keywords, Domains, Page

6. Retargeting Based On Instagram/Facebook Shops

Last but not least, re-targeting strategy based on Instagram/Facebook shops. Well, here, marketers need to re-engage users who have interacted with their FB or IG shop.

Well, this is a whole new feature that can definitely help improve your retargeting pool and offer a variety of options to get customers deeper into their sales funnel. A few months ago, Facebook launched its new shopping feature that helps marketers to create an additional shop online on their FB and IG pages.

With the ability for users to browse goods and even add things to the cart and checkout, you can create a storefront on your sites.

Summing It Up

Re-targeting on Facebook has been the most excellent strategy for all the marketers out there to grab more sales towards their e-commerce website. Hopefully, this article can end all your worries with the excellent Facebook Retargeting strategies this 2021.

[thesocialnotes]

Top Best Instagram Spy Software in 2021

Spying is the practice of gathering details about someone's personal and confidential information without their awareness. Generally, this entire act is criticized by people all over the world, though, it is still one of the fondest moments of certain people. 

For certain people, spying is confined to what they can get from profiles on social media. But certain people do this work with sophisticated technical skills by adding such files, backdoors, or other frameworks on the target device and further monitoring the actions on their side using client software. 

Since Instagram is one of the world's most popular social networks, thus, it is becoming one of the most popular platforms that people are attempting to keep a check on each other, particularly while watching those private Instagram accounts.

And because of this, we are going to let you know about the best iPhone/Android Instagram spy software for spying on other’s  Instagram pages. 

But before knowing about the best spy software, let's briefly discuss:

What is Instagram spy software?

Who uses Instagram spying software?

Features of Instagram spying apps

What can you track on Instagram?

What is Instagram Spy Software?

The spy software helps users to track and monitor their Instagram someone's activities without their realization. Moreover, most parents are likely to use these spy applications to keep an eye on their children since the social media platform is especially used by young folks. It is also utilized by parents to shield their children from hackers, internet trolls, and cyberbullies.

Who Uses Instagram Spying Software?

Here a list of people who use spy software to enhance their social media strategy and marketing campaigns:

Parents: To check what their kids are doing, parents ought to spy on Instagram. They will monitor all their behaviors and avoid them from sharing and interacting with strangers with offensive images.

Partners: Couples will also spy on Instagram to investigate whether anyone on Instagram is flirting or chatting with their partner. Instagram is used for most persons to flirt with each other. 

Employers: During working hours, most of the employees spend their time on Instagram. Therefore the employer will keep track of its productivity and control its operation.

Features of Instagram Spying Apps

Feature of Instagram spying application is:

Check Direct messages: With these applications, users can check the can check any of the direct messages. Generally, these messages are known as DM's. 

Message media: You'll also be able to track all the media for messages. If a direct message sends a picture or video, you can review it. 

Message Content: To see what is going on, you could access each message and read the entire content.

Profile details: You could search for the other person's profile details, such as username and profile photo.

Time: The messages are all registered at the correct time. Also, the user can verify the date and time of the messages.

What Can You Track On Instagram?

The main purpose of using this spy software is to keep a close eye on someone's profile's activities. So, the question arises what can you track through this spying software:

Direct messages include their contents like links, photos, and videos. 

Live and saved Instagram stories

Images, videos, and GIFs posted

Likes and comments on posts.

03 Best Instagram Spy Software

Poweradspy

PowerAdSpy is an advertising management application, lets you browse and identify advertisements based on your keyword. The tool highlights the advertisers' ads so that you can bookmark the ads which you like. It also helps people on social media sites such as Facebook, Instagram, Google, and YouTube to check out advertisements. It works on both platforms efficiently and organically.

Moreover, in the business world, Poweradspy is one of the best  Facebook competitor analysis tools that lessen the process of inspecting your competitors.

PhoneSpector

One of the latest spy applications on the market is PhoneSpector. It is built with the new technologies for spying and surveillance, which made it ahead beyond the rest. Also, it recently upgraded with functionality to retrieve data from Instagram accounts. In fact, it is compatible with the current iPhones and Android phones, therefore, it can retrieve information from the target device very effectively.

FlexiSpy

This software makes it super easy for you as it allows remote monitoring and views private Instagram messages from the selected profile. The software also gives you the power to shield yourself, your children, and your families from the prying eyes of stalkers, hackers, and ulterior motive people. 

Summing Up

So, here are the 03 best Instagram spy software that you can use for exploring. These applications allow keeping an eye on someones' Instagram profile activities. And some applications also help users to spy on their competitors on other social sites as well. Therefore, choose the software according to your requirements.

[thesocialnotes]

TOP 7 TIPS TO CREATE THE BEST WEIGHT LOSS FACEBOOK ADS IN 2021

Facebook advertising is one of the most trending ways of promoting a product over this social media platform. With billions of users registered on this medium, advertising over Facebook attracts an immense amount of traffic to your website, which is quite beneficial for any online or offline business. Yet, many sites are still not registered on Facebook, and they should get themselves listed on the same.

So, today's topic is based on weight loss. Let's learn to create weight loss Facebook ads in simple steps to help people fighting every single day to lose an inch of weight. I hope these tips work for you. Let's begin: 

1.Follow Ad Policies:

Accepting or rejecting any Facebook ads is the user's choice. But to get the approval of your ads in terms of Facebook itself, you must follow and include some of the most significant measures to make your weight loss ad look beneficial and eye-catching, instead of adding fake ideas. Some of the ideas which you must avoid adding are - 

Including unsafe supplements in your ads acts negatively, and Facebook takes it unsafe. 

Do not add examples of any personal attributes to hurt anyone's intentions.

Adding wrong information can break the trust of your audience.

2. Set Your Goals:

Before creating an ad, make sure that your goals should be crystal clear to achieve them. It not only heightens your business success rate, but it also helps to create the best quality ads to promote your brand. You will be able to achieve the following things:

Brand Awareness: By creating eye-catching ads, you can spread awareness about your newly launched products and expand your consumer's reach.

Interest: After expanding the weight loss services, you should focus on other things to make your ad a bit more interesting and unique than the rest. You can aim at lead generation, engagement of ads, retargeting your audience, etc.

Focus On Conversions: The actions taken on your ads automatically converts themselves into conversions. Like signing up for newsletters, purchasing any product, feeding information on the site, downloading the app, and more. 

3. Targeting The Audience:

You must know the exact audience you need to target as Facebook charges their user as per CPC(cost per click) and CPM(cost per thousand impressions). To gain advantage and success from your ads, make sure you get them from the correct audience. Once you know your audience, you can target them as per their age, sex, location, interests, and behavior. 

4. Write An Interactive Weight Loss Ad Copy:

Publish an ad copy that is interactive and impressive enough to catch the audience's eyeballs to attract them to the weight loss Facebook ads you are trying to create. While writing any ad copy, stay alert about the character limits required as per ad format. Like: 

Text: 90-125 characters

Headline: 25 characters

Link Description: 20-30 characters

Apart from adding text to your classified ad copies, you are also free to add emojis to gain user's attention, but it should be within Facebook ad policies. 

5. High-Quality Graphics:

The visuals you are posting in the weight-loss ads should be of high-quality and from visuals, I mean you are free to add images, videos, GIFs, etc. But, it should match the niche and the ad format to make it look good. Not only this, but you must the accurate specifications before adding any visual in your ad. 

6. Choose The Most Appropriate Location:

After creating the ads and modifying them with different visuals, you need to select the location to publish your ad. There are numerous ad formats and sections, but to upload a weight-loss ad, choose the format accordingly. For creating such ads, you can go for image ads, carousel ads, and video ads.

Final Words:

So, at last, I hope that my article on the best tips to create Weight Loss Facebook ads helped you understand the best advertising strategies. You can adopt, as advertising promotes a brand far better than any other marketing process.

[thesocialnotes]

05 Sure-Fire Ways To Lower Your Facebook Ad Costs Per Click

With over 2 billion active users all over the world, Facebook remains an ideal advertising platform for businesses. While the majority have jumped on the bandwagon of this striking networking site, a lot of marketers still struggle with social media budgets.

On Facebook, the safe average cost per click orbits around $1.50, which is not affordable for all sizes of businesses. If you also stand among those, then read this article. It will help you in getting some clues about how to lower your Facebook ad costs per click.

Tips For Reducing Overall CPC Cost

Know Your Relevance Score

It’s very crucial to observe closely and study relevance scores because it has a strong connection with the cost of ads.  Facebook distributes respective scores to each existing campaign that determines how relevant your ads are to its audience.

The exact mechanism of Facebook behind providing the relevance score is still unknown. Advertisers can use likes, clicks, engagement, reactions, saved ads to evaluate the campaign’s status, whether flourishing or going down.

Ads with high relevance score get top position on the Facebook feed that automatically reduces CPC cost. In a nutshell, high relevance scores result in lower ad costs. Therefore, consider setting out strategies and valuable  Facebook Ad Hacks to increase this score first.

Concentrate More On Increasing CTR (click-through rate)

Every advertiser must know that click-through rate eventually improves the relevance score. Once this score becomes high, it brings down CPC costs as said above.

Here’s how to raise the click-through rate:-

Make sure to use newsfeed ad placement on the desktop because it produces high CTR.

Implement correct CTA buttons on your ads that seem appealing and attract more visitors to convert into leads. CTA like “Learn More” or “Shop Now” often give excellent output.

Ad copies should be clean, informative, and provoking enough to give out a specific meaning rather than creating doubts in viewers’ minds.

Set the frequency (how many times the same visitor views your FB ads) at the lowest level. Higher frequency results in failure of CTR.

In short, put efforts into running high-targeted campaigns that align with niche audiences.

Keep Your Campaigns Targeted

Targeted campaigns don’t require much time & effort to give optimum turnout. Identify your audience first according to product/service type, and then proceed towards designing ads that lure them. For instance, a protein supplement company at the time of promoting its products among senior citizens is a complete waste of time.

Always employ various targeting options such as age, gender, geographical location, actions, buying behaviour, and return customers. This will impact overall Facebook ads cost per click.

Facebook itself integrates fabulous targeting elements that ease up the entire process, from pin to plane. Using ‘Facebook Insights’ features, even novice markets can derive valuable audience insights without investing a penny.

Win The Chaos Through Retargeting

Retargeting is a simple technique of promoting the ads before an audience who are already familiar with your brand. Sometimes, visitors come to landing pages, read the given information, click the CTAs, and exit immediately after that without buying.

These visitors might transform into genuine customers again in the future. So, keeping their record is a must. Consider them as your quality business leads, and try to tell them about new products via email or any other legit mode.

Facebook also allows businesses to establish custom audiences based on past engagement. It contributes a lot in drafting perfect ads that your audience appreciates.

Utilize A/B Test Approach

Split testing is a great way to minimize CPC costs. No matter how perfect your ad copies look, testing confirms its impact on potential audiences. Invest a good chunk of time in researching, accumulating data, and setting up multiple versions for the same ads.

This process will not only help you in determining which of the ads is going to give maximum output, but it also keeps your campaign relevant to whoever sees it. Currently, every business (whether small or renowned) embraces the A/B testing approach for sure success.

Conclusion 

The goal of reducing Facebook ads cost per click is undoubtedly crucial. When not used correctly, Facebook can gobble up your advertising budget. On the other hand, a brand can stand out in less time if it uses excellent strategies at the right time.

[thesocialnotes]

Top 7 Facebook Competitors Analysis Tool You Need To Try In 2021

Want to enhance your Facebook advertising strategy? But did you take a look at your competitor's marketing strategy? No, right?

Well, every marketer looks for an easiest way to keep a check on their competitors like what they are up to! And it's obvious. Let us tell y'all that there are several tools available in the market that have been developed to estimate what kind of strategy works better for your business advertising. And to have a keen knowledge about what our competitors are doing.

Now to help all the marketer out there we have researched and selected the name of some of the best Facebook Competitors Analysis Tools. So, let’s dive into the article!

Poweradspy

This robust social ad analytics tool that helps users to filter out ads according to the relevant keyword and offers them the capability to make their campaigns reach a larger number of audience.

Poweradspy is one of the best ad intelligence tools and has managed to grasp thousands of loyal customers worldwide. This tool will help users to browse and classify ads based on their targeted keyword. Besides that, it also helps to bookmark the competitor's ads so that users can quickly identify and enhance the flaws in their advertising campaigns.

Facebook’s “Info and Ads” Tool

To increase and improve the transparency of Facebook's initiatives, they came up with a tool called Info and Ads tool. It is built exclusively to bestow users the dynamic advertisements run by companies, which will provide significant benefits to run a marketing campaign. 

And now with the help of this tool, users can spy on opponents! Also, for sure, there is no simplest way to figure out what lets their advertisements work on Facebook. 

Sprout Social

Sprout Social is one of the best Facebook Competitors Analysis Tool that allows users to view the performance of competitors via multiple perspectives and data points on social media platforms. It is just a click away, and without the lengthy manual research and complicated databases, users can have a small glimpse about what their competitors are publishing and also compare their performance with this tool.

Social Blade

Social Blade provides all access control to public platforms that will provide comprehensive insights about any content creator, live streamer, or brand, leveraging advanced technologies on any social media platform like Facebook, Twitter, YT, and others. It covered every detail, whether you're searching for famous YT makers or Facebook ads! Furthermore, to give the best experience possible, developers are still working to expand the services.

Buzzsumo

Buzzsumo is also one of the best management tools available in the market. And this software will also help to locate the most dynamic content of competitors. It can help to uncover all the new types of advertising that your targeted audience prefers to watch and how publishing those commercials or using active marketing techniques can be a barrier to your company.

AdLeap

This software is useful for discovering Facebook advertisements for competitors. However, they do not offer much detail and seem to lag in terms of features. AdLeap Software is an ideal fit for exploring advertisements that fit very well. Moreover, it allows you to build great Facebook ads, so you can also manage it to schedule great online sales products.

Adsova 

This software possesses a great database of nearly 500,000 advertisements. Through this software, you can take advantage by identifying the strategies of your competitors.

Wrapping Words

So, there you have it! 

07 best Facebook competitors analysis tools that will help users to create the best  Facebook ads for their niche. And also, competitive research is a crucial part that users need to consider in their advertising strategies. So, choose the appropriate ad spy tool that could help y'all to bring out the best from your ad campaign.

[thesocialnotes]

Emojis For Facebook Ads: Get Your Ad Campaign Boosted With The Use Of Some Creative Emojis This 2021

Emojis have certainly taken a long way from only being cute little yellow smiley faces to being a vital part of our life for expressing our emotions while messaging or in the caption. But would you take them into account while preparing your Facebook advertising strategy?

Well, take your time and just think! In today's advertising world, there has been a significant shift towards the digital platform, covering a broad area and a large number of audiences as people are more connected via social networking sites like Instagram and Facebook. And, along with 60 million advertisers operating simultaneously to sell their goods every day, Facebook itself has a presence of 3 billion people around the world. This enormous data makes it clear how useful Facebook advertising can be for businesses to boost sales.

So, why would not one use such an excellent platform to make their business reach a larger audience? In fact, according to a recent survey, it has been found that using emojis for Facebook ads helps the conversion rate to be increased by 50%. But only if you use the right emoji. See how useful small, cute yet funky emojis can be for your FB ads.

Here in this article, we will be helping y'all to get updated with some of the interesting facts about using emojis for your FB ads. We will try to share our insights regarding the effectiveness of emojis and will provide you some excellent tips on how to use them in your ad campaigns. 

What Are Emojis?

Well, emojis are the non-verbal means of communication to convey the message to the potential shoppers' heads. These are entertaining and interesting, along with saving quite a good amount of space on the headlines & adding emojis to the post or banner. Nowadays, in the advertising world, they represent a common symbolic language to convey the right message in fewer words.

Do Emojis Actually Work For Facebook Ads?

Yes, they do work! Adding emojis to FB ads leads to way more engagement and much higher click-through rates. In addition, the number of reactions and feedback on your ads can increase by emojis! Especially as Fb's algorithm gives priority to the responses other than the number of likes.

That's why most of the businesses that have seen their potential are using emojis for ad campaigns on Facebook and on a daily basis nowadays. Facebook posts are no different, of course, and it can also be highly useful to use emojis in them.

Some Of The Clear Advantages Of Using Emojis

1. Draws Attention

FB ad emojis work as an attention seeker and can actually be used to highlight the vital part of your text. Compared to other terms, they are highly engaging and add color to the otherwise monochromatic text. Emojis will humanize even boring financial services and liven them up.

2. A Clear Cut Message

Emojis provide opportunities to add emotions to your short message! Along with minimizing the possibility that your intent will get misinterpreted by the readers. Additionally, since one emoji is worth a thousand words, they can save you space and effort.

3. Works Around Cultural Barriers 

Emojis are said to be an international language as they carry feelings that we all share as humans. Therefore, they increase the chances that even people who do not fully control the written language you use will understand your ad properly!

How To Use Emojis For Facebook Ads?

Before you get started with using Facebook ads for e-commerce or small business, you must have to plan a proper strategy. For that, you have to ask yourself whether emojis would even suit the business you operate in or not. And if you think that it would work, then you need to decide how often and where y'all are going to use them. 

The last move will be to select the particular emojis that you want to use. Different emojis express various meanings, and before you add them to your ads, you should think about it.

How To Find Perfect Emoji And What Are The Tips On Utilization?

There are numerous sites where we can find emojis on the web, but Emojipedia is the best source. We can find all the emojis in a well-organized way at Emojipedia, from where we can copy and paste them directly. Another best source for finding emojis is Getemoji. For the successful use of emojis for Facebook ads, there are a few points, so it will be vital in our perfect advertising.

Before using it, verify the context of the emojis in Emojipedia, as they do not have any separate hidden meanings. Apart from this, instead of using some nonsense, emoji can convey some plot. To emphasize the message or as highlighted text or to add emoticons to ads, use emojis.

Time To Wrap It Up

Can we use emojis for our Facebook ads in 2020? Of course, we can! Creating eye-catchy Facebook ads is really very vital for making your business reach a large number of audience. But since 2021 is soon going to knock on our doors, we need to think of something really creative and trendy. And here, emojis can really help y'all a lot. 

Emojis for Facebook ads are going to work this 2021, along with providing your business sales an excellent boost.

[thesocialnotes]

STRATEGIES TO HELP YOU TO BUILD THE PERFECT FACEBOOK ADS FOR E-COMMERCE

As the time is changing, the different ways of using social media are also developing for the market. Doubtlessly, the impact of social media marketing is too convenient nowadays.

On the way to promote any e-commerce, different kinds of marketing tactics have already been implemented to achieve more extra sales towards their business.

What you exactly acquire to get:

Increase customers rather than accidental visitors.

The recurrence sales from the past customers

Traffic on the e-commerce site.

If you want to have the above-listed goals, then you must consider Facebook ads for e-commerce to improve your business more. 

This article will help to get some details about why we use ads for e-commerce and some of the best strategies to increase your sales rate.

WHY DO WE USE FACEBOOK ADS FOR E-COMMERCE

The most significant advantage of Facebook Advertising is its capability to reach the targeting audience. It also helps to reach a more number of audiences to channel them down through every stage to encourage sales conversions for e-commerce businesses.

Considering the goals of your organization Facebook lets you achieve your targeted audience based on gender, location, and many other factors.

Here are some of the listed reasons why we need Facebook ads strategies to increase your sales.

USE MULTI-PRODUCT ADS:

Facebook gives us an opportunity to create multiple ads in which users can put different forms of images about their products. You can also add call-to-action or clickable links on each and every image you post for the advertisement. The dynamic ad can also be used to feature various products in whatever format you like. 

You just have to provide your product details, upload images, and any other pieces of information about your brand using Facebook Business Manager. You can modify your content according to your wish by Facebook Pixel.

USING CONVERSION TRACING PIXEL:

If you want to target that particular audience who is really interested in your products or services, by conversion tracing pixel you can control the presence of the audience attending your website by your ads. You simply have to install pixel base code on every page for which you will track conversions.

MAKE USE OF VIDEOS:

Video media is very trending on any type of social media platform. Adding any form of video to your ad or content will give a more attractive look to the customers. So, if anyone is planning to use Facebook ad campaigns for e-commerce businesses, then considering videos in the marketing strategy will make it even more effective.

Some reasons to use Facebook video ads:

To illustrate the prospective quality of the e-commerce that shows to the audience how it will work with the video content.

With your video ads, you will get better publicity for your products.

Create appealing content for your product with stories.

SHARING YOUR BLOG POSTS:

To attract more traffic to your website you can share your best and attractive blog post. This is the best way to reach your targeted customers. Having a proper image related to your product and an attractive headline can help to get more extra clicks on your advertisement and can also bring more traffic to it.

These are some of the reasons why we need Facebook ad strategies to increase your sales.

WRAPPING UP:

Facebook ads for e-commerce is the best way to promote your product or brand. PowerAdSpy is the best tool to target the brands based upon targeting keywords which can help to find the best ads on Facebook.

[thesocialnotes]

A Short Guide On How Does Facebook Retargeting Works

Facebook is, no doubt, a great platform to reach potential audiences in your market through effective promotion. Businesses across the world run their advertising campaigns on this popular social networking site and make every possible effort to stand out from their robust competitors.

Of the various alternatives of marketing available on Facebook, marketers adore ‘Facebook Retargeting’ the most. Using a remarketing strategy, brands can reach their targeted audience in less time as compared to doing advertisement from scratch.

Let’s figure out how Retargeting works.

What Does Retargeting Mean?

In plain words, retargeting is an act of stocking potential leads all over the web and presenting exciting offers before them until they convert into buyers.

It will be apparent with this example given below:-

‘Suppose you visit shopping sites like Amazon, Flipkart, or so on. Then, you proceed to check out various products, add a few to the cart, but don’t buy anything, and exit from the site after a couple of minutes. This way, that specific platform keeps your activities in records and displays offers based on your interests later anywhere on the web, whether through sidebars or banner ads.’

That’s not all a coincidence. Instead, things got planned in a manner for triggering leads and making them customers. You might not believe it, but In 75-80 % of cases, retargeted audiences end up buying from recommendations.

Facebook Retargeting is not much different from Google retargeting. The only difference is that Google rotates its ads across numerous platforms, whereas Facebook keeps it limited to it. The concept remains the same, which means visitors will look for ads based on their previous search in a more effective way than before.

Elements Of Retargeting On Facebook

Despite being identical to Google audience retargeting, Facebook relies on three main elements, namely:-

Customer List

Perhaps the most helpful Facebook-owned tool or any Facebook ad spy software has the power to draft out a comprehensive list of potential audiences who are likely to become loyal customers after a specified time.

This list comprises valuable details such as email addresses, geographical details, contact numbers, Age, and many more. You merely need to pull these details and upload the same to Facebook’s database. Facebook will do the rest.

Actions Via Apps

Snooping your targeted audiences’ app activities can reveal outstanding data for the business that possesses a registered app in the app store. Customers change their minds even after adding products to the cart. Whatever might be the reason, you can again try to captivate those audiences with better offers & discount schemes.

Website Traffic

Website traffic is the essence of remarketing. The more audiences will get redirected to your site, the better website traffic will become. Facebook allows marketers to place suitable filters using Pixel so that the Facebook ads target only the right audiences. For instance, when your business sells compacts, then you need to collect details of users searching for makeup products or cosmetics. Don’t worry! Facebook is quite intelligent, it will display retargeting ads before every user that is searching for cosmetic brands.

Why Should I Perform Retargeting?

Ask first- Why not?

“Remarketing is a Bliss”- that’s the statement of qualified Facebook experts in the majority. Rather than wasting time on researching from the start, brands would blindly go for collecting statistics from Facebook custom audiences.

Have more doubts? Well, Facebook currently has over 2 billion active users, and it makes it nerve-wracking for businesses to stand out. At this point, retargeting turns out to be a big help. No other method can be as easy as promoting brands in front of similar faces.

Just keep yourself in place of a person seeing someone on dating sites. Would you like to date a stranger or a friend who is no longer in your contact due to any reason? Probably the second one. Similarly, marketers also believe that connecting with familiar onlookers is far more effective than interacting with novices.

Winding Up With Facebook Retargeting

Each visitor coming to your site is an opportunity. Never lost your customers regardless of how difficult it seems.

Luckily, Facebook makes it easy as pie. Just embed the pixel, establish the event, determine correct audiences, and proceed to set up campaigns. Facebook retargeting brings numerous benefits that bring back interested buyers to your website.

[thesocialnotes]

05 Terrific Black Friday Marketing Ideas To Skyrocket Your Sales Campaign

Marketers across the world are feeling crazy since the busiest shopping day of the year is just around the corner.

Talking about last year’s sales, various studies claimed that merchants earned nearly 3 billion as revenue, which is undoubtedly a huge achievement for Black Friday marketing records. Now in 2020, this event is not only turning out to be busiest but in a slightly different approach.

Amid the Covid-19 global pandemic, thousands of brick and mortar stores have shifted to online, and are looking to boost up their success rate. Thus, it’s a good bet to think about a surprising spike in revenue this year too.

To lend helping hands to marketers and get them ready for striking Black Friday Ever, we have compiled some strategies that indeed work. We also recommend businesses to find competitor ads on Facebook and get some ideas.

Establish Precise Email List For Black Friday

In 2020, we don’t think there are any marketers left who don’t know the power of email for driving more sales during the festive season. While email marketing gives fruitful results, businesses can’t leverage these benefits without creating a worthwhile list that comprises potential customers instead of random audiences.

Draft your strategies in a way that targets entire new customers who might be craving for an offer like yours. Make sure to deliver respective information in the form of pop-up notifications because these types of ads easily attract audiences.

For Example, consider displaying a message that says- “sign-up for our newsletter if you want to grab exciting Black Friday offers.”

Create Gift Guide For All Age-groups

For your online store, you can create multiple products- groups and give a specific name to all of them. In simple words, feature gift collection according to different age groups. Doing so eases up the entire gift-selection process for customers, and they no longer need to undergo confusion while choosing a perfect gift for themselves or others.

Some great example of gift guide you can use are:-

“Best wedding anniversary gift for your dear husband.”

“Buy a lovely gift for your partner”.

“Gift under $20”.

“Perfect gift for world’s Best Dad”.

Based on your product-type and collection, you can design attractive gift cards and then publish them over the site.

Announce Discount Offers With Suitable Discount codes

Rolling out discount offers, especially for Black Friday marketing, is one of the effortless approaches to bring more visitors to your store, whether online or offline. Make sure to attach a relevant coupon code along with offer details.

Now, with the technology boom, companies do not even waste time, effort, and money getting the coupon code printed. They solely find Competitors ads On Facebook and other renowned networking sites, follow the ongoing trend, and then publish downloadable code online, and also send it right to the inbox of leads.

Currently, almost every major company is busy presenting great offers on products and services. In the marketing & business niche, we must look out for PowerAdSpy. It is a leading tool that helps advertisers to find competitors ads on Facebook, and it has recently unveiled below offers for only new and expired users.

‘Flat 60% off on the yearly Palladium plan. Coupon code- BFD60”.

‘Up to 60% off on yearly plans available right now on PowerAdSpy’

‘Flat 50% off on all monthly plans. coupon code- BLF50’.

Schedule Your Ads, Including Pop-ups

It’s not just about our post, you are likely to hear thousands of recommendations saying that pop-up and quick ads can do a lot more than email targeting.

Regardless of your aim (which might be either redirecting visitors for informational news or encouraging them to buy your products), scheduling pop-ups for the various occasion will let you circulate desired offers during peak times.

Remember, your pop-ups must be eye-catchy enough to attract audiences as much as possible in less time.

Go Creative With Timing

Your business will surely get more loyal customers by applying an ‘odd one out’ approach to active campaigns. When everyone remains busy getting prepared for Black Friday, you can stand out by acting a bit early.

People nowadays don’t wait until Black Friday. Thus, Early Black Sales motivates them a lot more. Consider fetching interesting ideas from popular brands ruling out there.

Conclusion

No matter if you are seeking to scale up unique strategies for Black Friday Marketing, or merely wish to recreate existing ones, our hacks will prove helpful for you. Don’t forget to trigger scarcity on this biggest day by adding the ‘Limited’ word on every single offer.

Also, Watch This Video On How To Use Facebook Ad Spy Tool Software 

[thesocialnotes]

05 Winsome Social Media Strategy To Help You Take Your Business To Next Level

A well-planned strategy notes the ways a business will outline, evaluate, and accomplish activities related to social media marketing.

Well, social media has become an essential part of businesses over the past several years. And because of this, companies are making all possible efforts to be socially active. In the current scenario, businesses have the ease to use new social media spying tools and platforms that make it straightforward to formulate strategies. 

Whether it's about promoting any brand or making your startup reach a large number of customers, it has become vital to be socially active to make your voice louder and clear. There are so many social media platforms available out there having their own advantages and disadvantages. 

And of course, now it's not only about taking a selfie and posting it on Instagram, Facebook, or Snapchat to get likes and followers. Instead, now marketers have started understanding the power of social media and have started utilizing it to endorse their brands and products. 

Definitely, to help all the dedicated businesses and marketers out there, we came up with this article. Here, we will focus on creating a winning social media strategy without taking help from shortcuts. So, what are we waiting for? Let's quickly dive into the article. 

1. Find Your Audience.

For business development, you should remain on the same network where your audience is. By presence, we mean an active presence. Dropping content on the platform where the audience is inactive is like feeding a dead creature. Instead of searching for a new audience, you should target the existing audience of your competitors, your website visitors as well as look-alike audiences.

2. Set Your Goals.

Social media can help you in accomplishing most of your business goals. But, an ideal strategy is one that narrows down the set of goals to achieve them correctly and on time. Ask yourself, what do you want initially? Whether it’s brand awareness, sales improvement, uplifting profit, customer satisfaction, marketing, etc. Once you are done with a goal, jump on another one that comes next to it.

3. Know Your Customers And Competitors

Your audience and competitors are the ultimate answers to all of your questions associated with creating social media marketing strategies. Always keep in mind that it is the audience that can make or break your brand image. Try to maintain a direct conversation with your audience and potential customers to figure out what exactly they expect from your brand as well as analyzing your competitors next step is quite essential. It will help you throughout the process of setting up a profitable social media strategy.

4. Engage, Engage and Engage

Since you know who your audiences are, now it is time to engage with them. Figure out the demographic characteristics of your audience as it helps in designing catchy content.

Being a business owner, you are supposed to appeal to your targeted audience only. For instance, if your product is suitable for the age group of 16-20, then you need to plan strategies after learning that demographic carefully. 

Once done with this, start creating Q&A, go live, or set a poll story, to answer all the questions your audiences might have. 

5. Evaluate Your Strategies.

It is really superb to have well-defined plans, but you need to check time-to-time working as well. Do they give an expected outcome or prove to be a waste of time and effort. You might be wondering - What is the method to evaluate strategies? Do not worry! It is easy as pie. 

Likes, comments, shares, and other engagement metrics are the factor that defines the productivity of your strategies. Apart from strategic planning and consistent working, you should have great patience to wait until the success arrives.

Time To Wrap It Up

All set to rock the social media?

Social media can be a great way or platform to aspiring your business goals. All you need to do is to plan robust and the best social media strategy, and you are all set to rock. Anyways, these steps are surely going to be a helping hand for your business while creating winning strategies. Remember, it takes time to go upstairs on social media. Your performance might boost or go down with the circumstances, but it is not the end of your efforts at all. Keep going!

[thesocialnotes]

HOW IS FB TURBO AD FINDER BENEFICIAL FOR ADVERTISERS?

Being an advertiser on Facebook with millions of users, it is quite necessary to stay updated as per the latest advertising tactics that can save a lot of time and effort for hosting ad campaigns. Searching for ads as per your niche may take an enormous amount of time, so it's best to work with Fb Turbo Ad Finder.

But, What is Turbo Ad Finder?

Turbo Ad Finder works as a chrome extension that advertisers can use for filtering the best ads as per their relevant niche. It lets the user see only the published ads on the News Feed. The Ad finder works best with the chrome extension.

Thus, instead of logging in every time, you can add the extension in Google Chrome to get the best results. Using such tools is also quite beneficial for digital advertisers, like:

You can analyze the competitor's ads as per your relevant niche. It will help you know your opponent's strategies for understanding the marketing tactics. Doing so will help the advertisers to get maximum clicks on the published ads.

Instead of spending time and money over creating and launching ads, FB Turbo Ad Finder will help its users to pick the most attractive and unique ad formats for your advertising campaign.

You can observe and compare your ads with the competitors ads  to get better creative inspiration from the logo, text, images, banners, etc. It will guide the advertisers to create more artistic ads in the future.

So, instead of focusing on filtering the ads by yourself, there are various FB Turbo Ad Finder alternatives available over the web. The best ones are listed below:

1. PowerAdSpy:

PowerAdSpy is one of the best Turbo Ad Finders to filter the ads as per your liking. The tool not only displays Facebook ads but also Google, Instagram, YouTube ads. You can also filter down the ad filters, demographics, keywords, etc. Enabling the chrome extension will automatically get the users all the recent ads on the Facebook News Feed. The best features include:

It helps you to filter the sales funnel.

PowerAdSpy will let the users target the audience.

You can check out the landing properties.

The users can get a graphical analysis of your ad campaign.

The tool assists the users to block irrelevant ads. 

2.BigSpy:

BigSpy helps users to find affiliated ads and has billions of advertising databases. It supports the advertiser to analyze the publisher's landing page. The tools stay up to date and make sure that there is no violation of Facebook Ad Policies. It benefits the users with the following characteristics:

The tool lets you track your competitor’s advertising channels, time, and geographic location.

You can sort the comments to find the most engaging ads.

BigSpy supports the users to find, discover, and download the most attractive and unique creatives.

It is a perfect tool for finding ads relevant to your niche.

3. SocialPeta:

It is one of the most commendable Turbo Ad finders, as it helps the users to filter gaming and non-gaming ads. The tool holds the record of 200M+ ads that works as a Facebook and web scraper. The users can also find a detailed analysis related to playable ads as well. Not only this, SocialPeta offers remarkable features to its users, like:

The advertisers can get the most trending ad formats for publishing.

You can browse the gaming and non-gaming ads from the eCommerce websites.

The tool provides the app-store analysis for keywords.

It assists the user to get detailed statistics for up to 60 days.

Final Words

I hope the article helped you to know about the what is FB Turbo Ad Finder in a specific way. The article above mentions the features and benefits of the most reliable Turbo Ad Finder alternatives. Give it a try for the best advertising experience.

[thesocialnotes]

04 Common Facebook Ad Mistakes You Must Avoid

Most of the marketers spend a lot of money on ad campaigns, with a hope that it will help them generate quality leads, but finally end up having no conversions. It literally looks like you have just flushed all your ads money in the drain! 

Such type of Facebook ad mistakes might let you remain last in the race. Don't worry! Here in this article, we are going to discuss the 07 common Facebook ad mistakes made by most of the marketers today. So, without wasting a minute, let us get into the article directly.

Lack of a clear objective!

First and the most crucial step towards creating a successful Facebook marketing campaign is by having a proper objective or goal in your mind. Along with it, you need to start planning an outstanding strategy that could work flawlessly. 

Well, getting a clear-cut idea about your goal or objective will help you develop the right strategy without putting any extra effort. 

List of objectives, Facebook ads can have:

Do you really want to increase the number of traffic on your website?

Do you want to boost conversions or direct leads to any particular landing page?

Or do you clearly require an on-off promotion that will help you get instant sales for any appropriate product?

Understanding your targets before the campaign gets started will help you reliably calculate whether you will get the desired results or not! So, if things don't go as expected, you can easily opt to delay or change your campaign parameters instead of draining your funds.

Create objectives that could meet your current needs!

It is really very crucial that you set up an objective that could directly meet the needs of your business. And remember, there is a lot of difference between establishing goals and establishing the perfect goals! 

Anyways, given below are some of the common goals that marketers need to have:

Enhanced brand awareness

Increased engagement

Improved website traffic

Enhancing the effectiveness of your recruiting procedure

Gain increased ROI from Facebook ads

So, if you are still not clear about your objectives, then do check out the above-stated points carefully. 

Poor Audience Targeting

Facebook has millions of active users, so it might be a bit difficult for your ad to reach the right number of audiences! So, all you need to do is to create engaging content and target the perfect audience you want your ad to reach. And here, I have listed some of the vital facts to remember while targeting your potential audiences!

Location

Demographics

Interests

Engagement

Behaviors

Age

Thus, these were the listings on the basis of which you could target your audiences. But along with it, another common Facebook ad mistake that most of the marketers make while selecting their audience demographics is that either they spread their margins too broad or too small. So, to avoid such types of mistakes, make sure to set the size of your audience. 

Ditching Your Ads

One of the central Facebook ad mistakes that most of the marketers make is setting up new ads and then leaving them alone for weeks. You must examine the performance of your Ads regularly. You will have to ensure that your audience doesn't have to watch the same ad every day. Look, if you will track your ads, you would be able to understand whether your ad campaign is getting the objectives you had planned.

So, while you review the progress of your ad, you need to consider some of the most vital things! And they are:

Frequency of the ad

The click-through rate

The number of leads generated

Ad performance by place and type

Number of clicks by interest

Lack Of Fair Value Proposition

For doing successful marketing, one of the most vital aspects is your value proposition. Ignoring it might create a tremendous loss for your campaign. 

Remember, it is your value proposition that will be going to convince individuals to do business with you or will make them use your products. 

So, to ensure that the Facebook ad you have created has an excellent value proposition, it must consist of the following facts:

It must be clear and super easy to understand.

It must convey correctly what perks or outcomes the users are going to get from using your business product or services. 

Exclude filling out your value proposition with any boring slogans!

Explain and show how unique you are from your competition. 

Conclusion

If you want to grab success in your Facebook ad campaign, then you will have to go an extra mile. Not only this, but you will have to ensure that you are doing things perfectly to grab targeted users' attention. Hopefully, this article is going to help you avoid all the common Facebook ad mistakes and set up a better ad campaign.

[thesocialnotes]

How To Create Facebook Surveys That Works?

The idea of successful marketing begins with a comprehensive understanding of the audience and potential customers. Regardless of the platform you choose for brand promotion, the aim of creating targeted campaigns is going to be pretty much impossible without deeper audience insights.

Today, we will be heading off to the renowned social networking platform, Facebook. From the ease of obtaining valuable insights into knowing the taste of customers, marketers get multiple opportunities for acquiring winning campaigns.

05 Sure-fire Steps To Successful Facebook Marketing

Keep A Clear Goal In Mind

Before initiating the process to create Facebook survey, set a clear goal that consists of questions like:

What’s the main reason for conducting the survey?

What do you aim to figure out?

Do you need to make improvements to your current audience?

Is your survey aim at giving a boost to product launch and want more audience to know about it.

Which niche of the audience will show interest in your brand?

With precise information in hand, even a less-experienced marketer can stand out from the cut-throat competition that currently goes over Facebook.

Understand Your Targeted Market

Knowing your market is indeed crucial to know the significance of targeted audiences. Based on the brand, its products, and services, determine which age-group aligns perfectly with all the parameters of the business. Accumulate precise information, narrow down this list to reach the ultimate objective.

When a marketer wishes to target regional customers, then proceed to fetch data out of people residing in a preferred location.

Do Proper Investigation

Scaling your marketing goal has a lot to do with defining the stuff for investigation. For instance, investigation of demand, competition, and consumer behaviour is vital for successfully launching a product. 

Representing products before the right audience requires less time & effort yet gives out excellent outcomes.

Unveiling these facts often provide profound glimpses for a further end to end groundwork. Investigating a worthless audience is not an investment, but it’s a waste.

Seek Help From Experts

Facebook has millions of active businesses that create Facebook surveys time to time. We recommend brands to collaborate with well-known panels because this guarantees credibility whether your message goes to relevant people or turns to dust.

There are thousands of popular panels helping newbie businesses to achieve long-term success through Facebook advertising.

Taking advantage from these panels, brands can pick valuable pieces of data to use later product (or service) improvement.

Turn Routes Towards Best Means Of Getting Answers

So far as Facebook stands as the most prominent platform when it comes to gathering statistics in no time. Moreover, it allows brands to interact directly with the audience, listen to their queries, and present valid answers through live features.

Over the years, surveys have proved to be an accurate and legit way to know what your audience expects to see in your offers. Since this method is transparent (no involvement of intermediary), businesses enjoy the uphold of powerful facts.

Supervise The Survey With Keen Sense

Surveys furnish a good chunk of evidence that contributes to designing appropriate products according to customers’ concerns.

Take out time to learn about the overall aspects of online surveys, especially Facebook to avoid mistakes. You can also cross-check the final ensue for maximum profit. 

How To Create Facebook Surveys?

Here are some quick steps to getting started with a Facebook survey for your brand. Check this out:-

Start with rolling out a poll over your FB business page.

Place the questions related to your brand for which you want to see responses.

Now, attach all the options for the audience and let them choose.

You can add attractive images and GIFs to attract more people.

Fix the time when you want the poll to end.

In the end, post your poll and see the results below.

Currently, over 90% of the business adopt Facebook surveys to hear directly from audiences rather than undertaking assumptive actions.

Conclusion

A neatly plotted survey never fails to deliver prosperity to businesses that struggle to earn fame and sell out their products to a broader audience. But, these data can’t do any wonder if a powerful evaluation is not in place. We hope our tips ease up the entire procedure of choosing the best tool to create Facebook survey.

[thesocialnotes]

04 Best Mobile Advertising Platforms For All The Digital Marketers Out There

Large number of people spend almost 06-07 hours per day on their mobile phones. Thus, advertising via mobile ad platforms is said to be an excellent opportunity for all the businesses out there to market their brand or products. 

And that is not a surprising topic at all! We all know how conscious and particular we are about our mobile phone, social media life, and friends. But the fact that we can't ignore the fact that mobile has also made way for businesses to grab a large number of customers. 

There are plenty of mobile advertising platforms available, and digital marketers or businesses have been using those to earn money + loyal customers. 

But, the question arises, what type of ads one can deliver?

Well, there are various ad types, but popular ones involve:

Google Search Ads

Instagram Ads

Facebook Ads

Mobile In-App Ads

One can deliver these ads by using any mobile ad platform, which is known as a mobile ad network. Two of the most prominent choices involve Google Ads and Facebook Ads. But to give them a tough competition, Instagram Ads have also come onto the track. Basically, a mobile ad platform works just like an intermediary between the advertisers and publishers who are seeking advertising real estate on the popular apps. 

And here in this article, we will help you get detailed information on how the mobile ad platforms work, explore some of the top listed ad platforms, and how one can select the right platform for their business. 

How Does A Mobile Ad Platform Works?

As we discussed earlier, mobile ad platforms are known as brokers between advertisers and publishers. Most of the top platforms, e.g., Facebook and Google offer an ad management board that helps you to build an account and manage all the ads yourself. There is no need to contact the advertiser directly in this situation, as you can easily access data on views, conversions, click-through-rates, etc. as the ad network records all of this information.

You can place an advertising campaign spend limit with various bid options to select from, such as CPM (cost-per-impression) or CPC (cost-per-click). 

You can take the help of mobile advertising platforms to target a number of channels along with;

Google Mobile Searches

Instagram's Mobile Feed

Facebook's Mobile Feed

In-App Ads

Now, these platforms work in two ways:

They allow publishers to sell advertisements and earn ad revenue.

They enable advertisers to serve advertisements to possible customers and showcase their brand. 

So, with the basics, let us take a look at some of the best platforms for mobile advertising. 

Google Ads

With Google advertising, ads are displayed both on desktop and mobile devices. While using display ads, one can easily use mobile targeting to ensure the target is only on the phone/tablet users. Here, one can publish ads within apps, Google search results, and browsers. 

Given below are the ad types one can use on mobile phones or tablets:

Image and text ads.

Video and image app promotion ads

The True view ads for promoting apps

The chief differentiator for Google Ads is its access to the popular search engine, which offers advertisers an opportunity to place their ads in front of a large audience.

Facebook Ads

Due to its broader user base, Facebook has remained to be the most used social media platform of all. It is well-known for its various Facebook ads targeting options, and now they all have given the advertisers a single choice to choose from the following ad types:

Image Ads

Slideshow Ads

Video Ads

Canvas Ads

Dynamic Product Ads

Carousel Ads

Instagram Ads

How can we not talk about the most popular and effective social media platform? Well, Instagram has been grabbing all the people of different ages from the whole world. Whether it's about launching new, efficient features or making users entertained with the latest updates, Instagram never stops to be the WOW element. 

Not only users, but businesses and influencers have even found ways to earn money through this excellent platform. It's a great option to build your business by creating eye-catchy ads. Given below are the types of Instagram ads:

Stories Ads

Explore Ads

Image Ads

Video Ads

IGTV Ads

Collection Ads

Carousel Ads

Instagram Shopping Ads

Mobile In-App Ads

Nowadays, almost every app comes with ads and charges you for the version without advertisements. People hardly go for the premium version, i.e., they are forced to watch the showcased ads. But the type of in-app ads relies on the specific app you are using. 

Types of In-app Ads: 

Overlay ads

Push notifications

In-app banners

Rich media ads

Post-click landing page ads

Native ads

Skippable and Non-skippable Video ads

Full page interstitials ads

How Can Advertisers Select The Best Advertising Platform?

The most vital procedure while selecting the best ad platform is knowing who your buyer-persona is! Along with tailoring the ad. 

Where do most of the people spend their time?

What sort of devices do they use?

How do they search for the answers to their problems?

Once you are done getting answers to these questions, you will be able to advertise better and target efficiently. 

Conclusion

With almost 5,000 mobile advertising platforms over there, it can really be a bit overwhelming to select platforms that are proper for your ad campaigns. So, it is your responsibility to look out for the best one. Anyways, this article can clear all your doubts on which of the ad platforms can be the right option for you to make money.

[thesocialnotes]

06 Best Ways To Use Facebook Algorithm To Help You Benefit Your Business

Facebook has become a very vital part of our lives. People use it on a daily basis. And every 1 in 4 people uses Facebook. In just a decade of its launch, Facebook had over 1 billion monthly active users via mobile devices. Since it's 2020, and if we are talking about Facebook, then there is going to be a great debate on the highly-rated topic Facebook algorithm! It is said to be the one that makes marketers say - For sure, I will be posting my content on FB, but how will I know that they are actually going to pop-up into different users' news feeds so that further I would get larger Facebook shares?

If this question raises in your mind, then the answer to this is, the FB algorithm is not going to be your enemy. Instead, it can be an amazing and valuable tool for you guys to help you create content that could be able to grab a large number of eyeballs towards it. 

Remember, the algorithm prefers showing relevant and engaging content on the top of the people's news feeds. So, as far as you will get to know what your audiences want and understand what is being favored by Facebook, they can evenly use the algorithm for their benefit. And, here in this article, we are going to discuss how you can beat the FB algorithm with some of the coolest yet vital tips!

Video

Videos are the most shared and watched content on Facebook. Almost 3 billion videos are watched on Facebook every day. Thus it is a great way to engage your customers. In the beginning, upload short videos that include you or your products. And yes, upload videos between 1 PM and 4 PM for more clicks. Live videos are also excellent in keeping the audiences engaged. 

It will help you grab more audience on Facebook than normal ones. Post interactive videos that start a conversation as interacting with your audience are beneficial for your business. Remember, Facebook video ads play a vital role in levelling up your campaign.

Check the time spent on your posts by the users!

Since in the first tip, we discussed how videos might help you drive in more customers, you also need to keep an eye on the time that has been spent by a particular user watching your video. Keep in mind, apart from counting the likes, comments, and shares of any of your posts, the Facebook algorithm tracks the time spent on them by the users. So, you have to be a bit more serious about the quality and quantity of your videos or any posts. 

Post Regularly

Make sure you post on Facebook regularly. Posting on a daily basis helps as your audience stay connected with you longer, and it also creates more buzz. A periodic post does not mean you can post anything. Posting irrelevant content will make your audience less interested, and you will lose followers.

Know Your Audience

Knowing your audience will help you reduce your time and effort. If your targeted audiences are people around the age of 25, create content that appeals to them and make it attractive. Do not blindly create content, know their age, where they live, etc.

Spy On Your Competitors

Another great way to keep more consumers engaged is by spying on your competition. Keeping an eye on competitors is crucial as you can see what audience they are targeting. Also, you can learn from their mistakes. There are many tools on the internet that helps you spy on competitors ads.

User Generated Contents

Sharing posts that are surpassed by satisfied customers is a great way to market your product. UGCs are 35% more memorable and 50% more trusted than a regular post. The reason people like UGCs is that it’s purely user-generated and there is no promotional content.

Most of the major companies use UGCs to market their products. They provide a way to interact with your consumers.

Conclusion

Always try to create new content, do not copy anyone. Make regular posts, engage your audience with interactive content. Though 2020 has made Facebook do a lot of changes in its algorithm, we have to buck up our skills. And yes, do not forget, the Facebook algorithm 2020 is not at all your enemy! You only have to figure out the contents that your audience wants this 2020, and you are all set to go. Hopefully, this article is going to help you know the essential ways to use the FB algorithm to benefit your business.

[thesocialnotes]

Bing Ads VS Google Ads: Shedding Some Light On Pros & Cons

Bing Ads VS Google Ads: Shedding Some Light On Pros & Cons 

When a business thinks about leveraging the perks of PPC advertising, they first encounter the trouble of choosing one between Bing or Google.

Some of the common questions which arise in our mind are:-

Which platform can offer more reach?

Bing Ads VS Google Ads - Is Google more expensive than bing?

On which platform I get to target more specific audiences.

Which has better capabilities to increase conversion and revenue?

We know that every PPC advertiser thinks of these two platforms as competitors, which is indeed not the right mindset. No doubt Google acquires a majority of the search market, but Bing also cannot be overlooked.

In a nutshell, markets must combine the power of both these platforms and proceed to advertise.

Come on! Let’s take a deep dive into the relationship between Google and Bing.

But, before that lets know a brief about Google & Bing. 

Google-

Google advertising offers two networks for advertising. They are:-

Search Network- It allows advertisers to draft text according to their brand that would later appear over search engine results.

Display Network- For better engagement and appealing glance, brands can take advantage of the display network to create eye-catchy visual ads. 

Bing

You might already know about Bing. It is authorized under Microsoft, and this has three mainstream search engines - Yahoo, AOL, Bing. So, when anyone advertises on bing, then their ads will ultimately appear over these three popular networks.

  A Quick Comparison of Google over Bing

After the difference, another crucial step is to check out the similarities between Google and Bing. Here we go.

Display URL

Google and Bing, these two networks demonstrate the display URL just below the subtitle. The only difference we can spot is that Bing highlights this URL, whereas Google does not.

Descriptive text

If we look back in the past, Google used to offer descriptive text that remained restricted to up to 35 characters. Meanwhile, Bing allowed a maximum character limit of 70. By now, these two platforms come around 80 characters of descriptive text.

Keyword Strategy

Whether you choose Google or Bing, both will be going to provide you a robust tool for the keyword research approach. If we discuss the downside, Bing has comparatively lower keyword traffic that turns out disappointing sometimes.

CTR (click-through rate)

Bing ads acquire a higher rate of CTR because of various shopping accommodations to users. For this reason, advertisers tend to receive better engagement when they choose Bing. But, this CTR has not much to do with overall cost or generating quality leads. Consequently, setting any platform as a mainstream priority cannot be fair.

Audience Reach (Google VS Bing)

‘Reach’ is something that every single advertiser craves for, regardless of the platform they pick for their brand promotion- Bing  Ads vs Google Ads. The fact is no longer a secret that Google has dominated the entire search engine,thus it offers better search volume with greater reach.

Besides these statistics, countless brands prefer trying hands on other renowned search networks, especially Bing, because it is flourishing rapidly over the years. A business that initiates with a shoe-string budget can’t take the risk to begin advertising on expensive networks. 

Comparison Of Cost

The determination of advertising is a broad discussion. Cost is a flexible phenomenon that changes according to industries and unique trends of promotion. When compared to Google, Bing fetches less competition that makes survival pretty easy for brands, including newbie businesses. And, when you have enough money to invest, then jump on the bandwagon of Google.

So, Which one is going to Be Your Mate? Google, or Bing.

As said earlier, we are not supporting particular platforms when it comes to excellent outcomes. Instead of relying on Google or Bing, take the time to read the benefits you will enjoy after blending their core significance.

Google may stand as the choice for marketers, but Bing too helps fill the holes in advertising tactics.

In case you are not able to make a sound decision, then seek help from marketing experts, or else join online tutorials carried out by entrepreneurial enthusiasts. Consider every aspect before arriving at any conclusion.

End Line

We hope that this description has been enough to help advertisers understand the collective importance of Bing and Google, but not Bing Ads VS Google Ads. Therefore, Brace yourself to reach better heights. 

How To Find Best Performing Facebook Ads Using PowerAdSpy

[thesocialnotes]

05 Admiring Reasons Why Mobile Advertising Is More Convertible Than the Internet once!

Unknowingly, mobile phones have become an essential part of our lives.

Just think, how much time do you personally spend on smartphones, in comparison to that of laptops and tablets!

Nowadays, most of the people check their emails, shop online, order food online, and do many other things just using their smartphones.

The reason, mobile phones are handy and help people to stay connected all the time. 

Considering all these technological improvements, businesses have put in their best steps to begin with Mobile advertising.

See what advertisers and experts researched about mobile ad campaigns.

Results of research…

About a team of 22 top brands and 3000 users took part in this research and concluded that mobile ads are doing 30 times better than internet ad campaigns. 

They showed that simple SMS ads are 27 times more convertible than banner ads on the internet. 

And hence, in this way, mobile ads are making a new boom in the industry of digital marketing, giving a light of hope for the advertiser to reach their audience more successfully.  

In this article, we are going to dig a deep hole on why mobile ads are way too effective than internet ads. So, in the end, decide yourself, whether to put your leg in this or not.

So let's get started. But before that, let's have a small look at what mobile ads are actually.

What are Mobile Ads?

It is a type of advertising that appears with wireless connections on mobile devices such as smartphones and tablets.

This kind of advertising is nothing different than online marketing. The only variation is mobile ads are customized according to mobile measurements.

Reasons behind this boom in digital marketing. 

The number of mobile users > Number of PC owners with the internet.

Recently, a survey uncovered the fact that the number of PC users are only one-fourth than the total number of mobile users globally. Reason, mobile phones are handy, inexpensive, and give all the features as one laptop can. 

Hence, by mobile advertisement, advertisers and marketers can make a 24/7 bond with their audience. And also intensify the number of the targeted audience by reaching many more audiences smoothly.

Mobile ads give multiple ways to reach an audience than a PC can. 

Where a PC advertiser can reach his/her audience via the internet Ads only, the person who uses mobile ads has a lot of opportunities in their bag.  

For instance, SMS (text messages), MMS, social media ads, missed call notification, email ads, and a lot more. 

Mobile ads create more impact than PC ads do.

Since mobile is for personal use, people are more likely to pay attention than PC ads. It is because the user has optimized it according to his/her likes, dislikes, hobbies, age, income, and a lot more. And hence, they expect ads according to their area of interest only.

The mobile phone has taken geo-targeting to another level. 

When you install a new app on your smartphone, it asks to access geolocation, right? 

This feature has been proved as a gold mine for the advertisers. It is because, by this, an advertiser can get to know about his/her audiences' geographical location within seconds. 

Once you get to know about the targeted audience's location, hit on him/her by sending ads related to their location, such as flat 15% off in nearby restaurants or discovering new shops nearby their area.

The probability of ignoring mobile ads is less than internet ads.

Since people generally carry their phones in hand or keep it near to them always. It has reduced the chance to ignore ads, either intentionally or unintentionally. 

Moreover, that, if advertisers provide a catchy headline or eye-grabbing picture with it, then the chances for the user to open it increases more often. Also, it can increase the CTA rate drastically. 

Wrapping Words

Mobile Advertising has come up like thunder in the world of digital marketing and has taken over all the other forms of advertising. 

In such a scenario, if you are lagging behind it, then probably you are digging the grave for your own brand, unfortunately. 

So, don't wait for the right time to arrive. Instead, make this time the right one and put the best step forward towards it.