Gruesome Flowers: Moving from Factory to Sarah
It was early in 1987. We had been working with Factory Records for over five years when we started to record our Something That No One Else Could Bring EP with much sought-after producer John Leckie. However, in the lead-up to its November release, we had a rare disagreement with label boss Tony Wilson about the artwork.
We'd always created our own covers and once again we had an idea of what we wanted but didn't really have anyone available to sketch it out for us. In the meantime, Tony suggested commissioning something original from his latest design flame. I can't recall the company's name but they did a lot of A Certain Ratio's things at that time. They came up with a sleeve which was basically for an ACR-style dance record and it just wasn't right for us - very 80s New York, very clubby - and nothing at all to do with our sound. Had any of these people even listened to tracks like Gruesome Castle and Pale Spectre?
We certainly felt considerable pressure to say yes to the over elaborate packaging that had been foisted upon us, but we stood our ground, moved in the opposite direction and went for something a lot more basic-looking. It turned out Tony wasn't entirely happy about the run-in and the record was given a pretty low-key release (even by Factory standards) perhaps to teach us a lesson. It could not be found in the megastore, as the song says. I must emphasize though, apart from this minor quarrel, Tony was always supportive of us.
It was just a period when the label was changing and new people were becoming influential within and apparently a shift towards dance music was the order of the day. Rightly or wrongly, we believed our EP was a more natural route for them to take.
Anyway, we were left in a situation, in 1988, where we probably spent most of the year unsure if we had their backing anymore. In turn, we had to ask ourselves if we really wanted to be there. We kept playing live. 1988 quickly became 1989. We knew we wanted to continue but it was clear we had to look for another recording outlet.
Our hometown friends The Orchids were already on Sarah. We didn't know anything about label founders Matt and Clare except that The Orchids worked with them and they might be interested in new Wake songs. So we struck up a deal to do something and went on to make the Crush the Flowers single. It was seen as a bit of a departure from our previous work but, to us, it related stylistically to our first self-financed release On Our Honeymoon.
The so-called Sarah aesthetic felt like familiar territory to us. Initially, we were advised Matt and Clare weren't too keen on 12" singles although that changed with the eventual release of the expansive Missing the Moon by The Field Mice. Still, any allegiance to 7" vinyl happened to suit the songs we had written at that moment. In general, we didn't find the label's approach to be markedly different from Factory except there was a smaller budget for recording etc.
I remember the three of us (the three remaining members Carolyn, Steven and I) recording Crush the Flowers and Carbrain at our co-producer Duncan Cameron's house and his son Jamie asking: "Who are those weirdoes, Dad?" We were doing vocals in the hallway, that sort of thing. It was real Joe Meek stuff. By the way, Jamie grew up to play guitar with BMX Bandits for a while.
For The Wake, independence was never about a policy, a particular format or one type of music. It just meant freedom for groups to do things the way they wanted to do them, without interference and preferably with empathy and support. Luckily, we had that at both labels.
We think the move to Sarah expanded our audience. That's not to say it was noticeable back then. But it seems being with two well-regarded organizations has made a difference in the long run. So here is the music we made during and after that sudden period of transition; spiky protest songs, unfettered pop satires, direct and personal, far removed from everything, travelling alone. Glasgow. Manchester. Bristol. There and back again.
- Caesar (on behalf of The Wake)