Tonya L. Moore | PR Consultant

Tonya L. Moore helps businesses improve their bottom line, gather metrics, and measure social media performance.   As Chief Communications Officer at TLM Public Relations, she oversees the PR campaigns, event productions, and media relations.  For Tonya, guiding communications to benefit the brand and building relationships is the most rewarding part of the role. Outside of the office, Tonya enjoys walking, riding her bike, and roller skating.   

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Reach Worldwide Presents “Secure The Mind” A Conversation on Mental Wellness — TLMPR

Reach Worldwide, a faith-based organization is collaborating with CVS Health and Excel Church in Conyers, GA, to present a Night of Education, "Secure The Mind: A Conversation on Mental Wellness." This life-changing event will take place on Friday, May 13, 2022, at 7 pm EST.

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Inaugural Journey Home Festival Invites Black Americans To the Republic of Liberia Over Juneteenth — TLMPR

"The amazing thing about this journey is that African Americans have a country that they can call home,” said Journey Home Festival co-creator, Den Tut Rayay.

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‘Asking for a Friend’ Creator and Executive Producer Angela Marie Hutchinson Lands Audio Book Release with Penguin Random House Audio — TLMPR

Producer and screenwriter Angela Marie Hutchinson delivered a popular TEDx Talk, “Create Your Own Yes, When You Keep Hearing No,” which landed her a book deal with Sourcebooks in 2019. Now, Penguin Random House Audio will release the audio version of her book, “ Create Your Yes! ” on March 23, 202

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www.tlmpr.com/news/asking-for-a-friend-creator-and-executive-producer-angela-marie-hutchinson-lands-audio-book-release-with-penguin-random-house-audio

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Black Culture, History and Music. The J. Morris Journey. — TLMPR

When people think about community service, black history, and culture, people often have J. Morris in mind. Always musically inclined, his artistic destiny was prophesied to be at a local church years before his birth. Starting off as a natural on drums, his talent went from banging on pots and pans

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Question #1 - What is Public Relations or PR?

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We’re here for YOU ✨ (at Baltimore, Maryland) https://www.instagram.com/p/CJDjBcVJz9M/?igshid=rr24o5yxj2ts

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The holidays are ‘hear’. A former backup singer for Jennifer Hudson and Regina Bell has solidified her own career with an industry mile marker single titled ‘Nobody Else’. Now, the seventeen-year-old artist Elyscia is launching what is being dubbed as the holiday anthem of 2020 titled ‘All I Want for Christmas’ on December 18th. The single ‘All I Want for Christmas’ can be accessed here: https://lnkd.in/dnfst48

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Krysmo Jerk Cooks Up Something Tasty with New Jamaican Jerk Sauce & Marinade! — TLMPR

Krysmo Jerk Jamaican sauce and marinade are helping kick-up cooking at home. With almost nine-months of mostly cooking from home due to the current pandemic situation, the same recipes can make dinner with immediate family mundane. Krysmo Jerk is a family-owned food brand that delivers all-natural a

Visit www.krysmojerk.com to order your jerk sauce and marinade today.  Just in time for the holidays.  Also, follow on IG @krysmojerk

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Public Relations Final Project & Thesis

The Public Relations Final Project and Thesis course met the original objectives I had when I first started the class.  My goals were to gather and analyze information, plan, prepare, and present the final thesis paper professionally. I realize that planning is key.  It’s deciding what to do to bring about a desirable situation in the future. In this course, I learned the difference between setting a goal and an objective, using APA in-text citations properly, and Appendix.

I also learned how to write different styles of personal bios formatted for each social media platform.  Writing my bio was challenging because I’ve accomplished many things and wanted to ensure I highlighted the most important and relevant information. I am very grateful to have a professor who provided constructive feedback.

I can use the information I learned in this course personally and professionally.  I was able to update all of my social media platforms with my new bio.  Each bio is targeted to each audience.  The knowledge will also help me when writing biographies for my clients. When searching for clients, I want to work with, I will know how to customize my cover letter, resume, and elevator pitch to target that client.  I’ve reached the end of my journey to mastery at Full Sail University and beginning my new journey to entrepreneurship at TLM Public Relations. The knowledge I’ve gained has prepared me to be a successful P.R. professional.

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Online Media Room

The online media room class provides a wealth of information.  The information I learned succeeded my expectations.  The initial goal I set out for this class was to learn how to build networking skills, foster new relationships, and engage with new connections.

Having a strong network of mentors, coaches, media outlets, vendors, and sponsors is a tremendous asset in growing a business.  The key to effective partnerships is building and sustaining them.  I read an article called “The Rules of Partnership,” and the first thing they suggest you have to do is “be clear about your objectives and know why you are partnering” (Collaboration Roundtable, 2001).  By using sites such as LinkedIn, you can network effectively and make use of other people’s connections that you may want to collaborate within a business.

The online media room also taught me how to build a content strategy.  It taught me how to plan my content with purpose and ease.  Before the rise of social media, we used it to launch a new product or promote an event.  Now we have to “create a constant flow of new content, from blog posts and social media updates to videos, eBooks, or webinars” (HubSpot, 2020).

Building a content strategy will help me as a public relations professional by creating successful content marketing tactics.  Having a plan will help me create relevant content for my client’s target audience.  It will also help me when considering the voice and tone of the content that I create.  Implementing these strategies will display my knowledge and skills that I’ve gained in this class to launch a successful content strategy campaign for my business and my clients.

Source:

HubSpot. (2020) A Practical Guide to Building A Killer Content Strategy.

The Collaboration Roundtable. Spring 2001. The Partnership Toolkit: Tools for Building and Sustaining Partnerships. Retrieved September 27, 2020, from

https://planh.ca/sites/default/files/collaboration_roundtable_partnership_toolkit.pdf

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at Baltimore, Maryland, USA https://www.instagram.com/p/CE2X_XIFdD2/?igshid=vckqdcufl89r

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at Baltimore, Maryland https://www.instagram.com/p/CE18Y0QF5Nw/?igshid=1f6445pjz3ejp

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Butterflies can’t see their wings. They can’t see how truly beautiful they are, but everyone else can. People are like that too. I 👀 YOU and you all are beautiful! ❤️ (at Baltimore, Maryland) https://www.instagram.com/p/CErHezQl9AW/?igshid=1ucz3dnbwl53h

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“Your limitation - it’s only your imagination.” (at Baltimore, Maryland) https://www.instagram.com/p/CEpbJ3tlyMA/?igshid=n230cxv2prij

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PR requires goal setting and measurements. #publicrelations #publicrelationstips #nonprofitsofinstagram (at Baltimore, Maryland) https://www.instagram.com/p/CEjcvDglqcW/?igshid=fm6cq6mypjbz

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Reputation Management Strategies

I was so eager to learn strategies on how to manage a brands reputation.  When I think about managing my own reputation, I think about people’s perception of me. I know I have to be mindful of what’s going on around me at all times.  I have to also be aware of what I say and do whether it’s what I post on social media or what I say and do when I’m around other people.

Companies too have to manage their brands reputation.  What I did learn in this month’s reputation management class is that a company must have a crisis communications plan.  The crisis communications plan will outline a strategy in the event of a crisis.  I also learned that creating a dark website is great to have ready in case a crisis should arise.  The dark website will list important and relevant information that the public, media, stakeholders, and constituents can use to get up to date information on the crisis.  This website isn’t published until the actual crisis happens.

The knowledge I acquired in this course has prepared me for my public relations career.  I can apply this knowledge to my own PR agency.  I now know what to do for my current and future clients to better prepare them for a communications crisis.  The one thing that I have realized is that I cannot control my reputation, but I can manage it.  I can manage it by monitoring, listening, and responding to what’s happening on my social media platforms.  To be prepared for any crisis, I can have preprepared messages crafted for the media so that the messaging is clear, concise, and consistent.  I can also monitor customer complaints via social media.  According to Shukle (2015), “responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention” (p. 3).

References:

Shukle, R. (2015). How to Handle Customer Complaints Via Social Media. Social Media Examiner. Retrieved August 30, 2020, from https://www.socialmediaexaminer.com/how-to-handle-customer-complaints-via-social-media/