Blitz Marketing Strategy for Your Business
Blitz marketing strategies aren’t just for the big-name brands anymore. It’s time we adopt more of a blitz marketing plan for our businesses to not only run our businesses, but to DRIVE them. This post serves to inform you what a blitz marketing strategy is and how it could work for your business.
What is a Blitz Marketing Strategy?
The word “Blitz” comes from the German term Blitzkrieg, or “lightning storm.” Market strategists have used this term to describe quick and intense advertising, promotions, and other marketing efforts for decades. The blitz marketing strategy is used, not only by big-name brands to the local market, but also by local companies to reach their target demographic.
Blitz Marketing in Full Effect
An example of blitz marketing from larger brands to the local market would be a large retailer like Wal Mart or JC Penny running a huge promotion for a holiday like Labor Day. Not only will that business run an ad in the local newspaper for a few weeks, but they will also flood all of the other marketing channels as well. TV, radio, billboards, email campaigns, etc. will all be promoting their current deals.
For more information on the how blitz marketing strategies can work for extended periods of time, please visit what we are doing at Blitz Inc at: Tom Peck Blitz.
The Increasing Availability of Blitz Marketing Strategies
As more and more channels of marketing communications are becoming available through the lowered cost of technology, many small business owners are beginning to adapt blitz marketing strategies to their own local businesses. The theory holds that if you cast a large enough net at the right time, business will flourish. Unfortunately, a business cannot flood the market with their ads for an extended period of time. Not only is this type of marketing impossible to sustain, but there is also a diminishing return.
Blitz Marketing is Not Sustainable
Blitz marketing plans are not meant to be continued efforts. A business will soon find itself experiencing the law of diminishing returns. The goal is to create so much hype around a new product line, promotion, or service, that it creates a ‘fear of loss.’ Extended marketing strategies on such a large scale are not profitable, nor as effective due to the negating time constraint of the promotion… i.e. if a consumer sees that the ‘hurry up and buy now’ ad has been running for several weeks, they will not hurry up an buy. Chances are, that if the sense of urgency in buying something affected a person’s buying habits, then they would have already bought the service or product at the beginning of the blitz marketing campaign.
Tom Peck Blitz Inc CEO has put a different spin and application on the blitz marketing strategy. Tom started his company, Blitz Inc, in 2011 and has already seen tremendous growth. The company employs a sales and marketing force that creates hype around a service…but only in-person. Consumers that have become immune to other forms of marketing communications are highly swayed to try out a product or service due to the company’s intent on establishing a rapport with a prospect, and not just focus solely on the promotion.
Company Functions According to Tom Peck Blitz CEO
Blitz Inc services national companies in their local sales and customer acquisition efforts. This idea is not new, nor unique, but the staff’s efforts at Blitz Inc have not gone unnoticed. Tom Peck, Blitz Inc’s CEO, has been working with his current client in several different markets and the clients revenues have gone from $500 million annually to $1.25 billion.
Although a long-term multimedia blitz is not sustainable, a feet-on-the-street blitz seems to work quite nicely.
