Opening night: Friday 5 July, 2013, 6 - 9pm
5 July – 14 July, 2013
Open daily, 12 - 5pm (or by appointment)
“Driven by a fascination and respect for the history of brand management and corporate identity, the design group INTERNATIONAL LAWNS undertake projects by both commission and personal motivation.
Of particular relevance to Frome, INTERNATIONAL LAWNS are excited to premiere their unsolicited re-branding of the Co-op. The project was inspired by an engraving of Robert Owen, founder of utopian socialism and the cooperative movement, made by Henry Thomas Ryall of Frome, royal engraver to Queen Victoria, after a painting by William Henry Brooke.
In the manner of Ryall, INTERNATIONAL LAWNS’ ‘Co-op’ is a re-working, an interpretation of Raymond Loewy’s decommissioned cloverleaf logo. We plan to present this to the Co-op, perhaps next year, with the suggestion that it is superior to their replacement by Harry Pearce and John McConnell of Pentagram and should be considered for immediate re-implementation.*
In contrast to the façade of resolute self-belief characterized by most large design groups, INTERNATIONAL LAWNS practice a philosophy of doubt, questions and distraction.
For the duration of this exhibition visitors will be able to contact the agency with requests and ideas that the team will process and return.
We will also be showing examples from our LAWN archive.”
*In this case especially, we are prepared to gracefully accept the probable rejection of our recommendation. We are aware that Pentagram was founded on principles of lateral equality compatible with the cooperative movement.
The Toolshed is pleased to welcome INTERNATIONAL LAWNS, a design agency run by artists Andrew Curtis and Niall Monro.
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