5 Ways to Rank for Low Competition Keywords in the Local Seo Industry
The local SEO industry is one of the most competitive on the internet today. Even with the many challenges this industry presents, staying on top of the latest tactics, tricks, and tools can be challenging. It’s important to continue learning and evolving as the local SEO landscape changes. On this page, we will outline the key factors you should consider when attempting to lower the competition for a given keyword, and give you practical tips on how to do so. Note that this list is not a comprehensive list of every strategy you can use to lower the competition for a keyword. We’ll only be covering the strategies that are most likely to work for you. If you’re serious about lowering the competition for a keyword, you should do your research and read through our list to find the most suitable strategies for your business.
While you should definitely have a solid foundation in local SEO before diving in and trying new tactics, it is also important to know the basics of the local SEO ecosystem.
Where are your customers located? - It’s helpful to get a sense of exactly where your customers are located so that you can tailor your marketing efforts accordingly. You can use tools like Google’s Merchant Center, MQL, and MerchantApp to pull data on your top competitors’ traffic and customer demographics.
- What are the most popular keywords for your industry? - The most popular keywords for your industry will be the most competitive ones. By getting a better idea of which keywords are most relevant to your business, you can aim your marketing efforts at those keywords while still remaining within the realm of low competition.
- What is your average content length? - It’s important to know the average word count for your content so that you can keep an eye on your keyword length. It can be tempting to write long-winded articles and think that’s what’s necessary to rank for the keywords you’re interested in. However, it’s important to stay within the average word count so that you don’t risk having your content penalized.
Build a Consistently Great Site
Your website is your biggest asset. It’s important to make sure that it consistently delivers a fantastic user experience. Key to this is creating a site that’s easy to navigate. It should be easy to find the information you’re looking for, and there shouldn’t be too many distractions.
- Have an authority website address. Having an authority website address will help you to rank for more keyword terms, as it makes your website look like an authority to the search engine. A top-level domain (like .com, .net, or .org) is a smart choice for this. You can also opt for a sub-dom level, like .us, .co.uk, or .it, if your country allows this.
- Include your site address in your articles. Including your site address in your articles is also a great way to boost your authority. It tells Google and other readers that this is your official website address and should be trusted.
- Make your site mobile-friendly. Google has been increasingly prioritizing mobile traffic. Make sure that your site is optimized for mobile so that your visitors can access it easily no matter where they are.
- Avoid 404 errors. If your site is having any issues displaying or loading properly, your visitors will leave and find somewhere else to go. This will not only result in lost revenue, but it could also result in your site being penalized!
Mobile-first indexing is one of the biggest changes that have come to the local SEO scene in recent years. While it is still too early to say exactly how this will affect rankings, one thing is certain: your website will not be able to rank for the same keywords once the new guidelines are in place.
What is mobiscity indexing? This refers to a new way for the search engines to index websites. The local search results will be sorted by the number of people who visit your website, regardless of how relevant that information may be to the search query.
To benefit from mobiscity indexing, you will need to make your site mobile-friendly. This means that you will need to make sure that the site loads quickly and correctly on mobile devices, like tablets and smartphones.
Another key strategy you can use to lower the competition for your keywords is to increase the number of backlinks you have pointing to your site. Backlinks are what the search engines use to determine the quality and validity of your website.
One of the best ways to lower the competition for a keyword is to become a member of a relevant local network. Becoming a member in a relevant network is a great way to increase your visibility in local online communities and build links from other websites that can potentially boost your authority.
If you’re looking for a more targeted approach, you can also try to join a local business directory. Joining business directories will enable you to connect with other local businesses and boost your visibility in the local online ecosystem.
Keyword Research Strategies
It’s important that you know exactly which keywords are driving your traffic so that you can tailor your content to be as relevant as possible. Keyword research can be a crucial part of Local SEO Brisbane.
You will want to create a list of keywords that are most relevant to your business. Once you have this list, you should use tools like Google’s keyword planner, MQL, and Merchant App to research their search volume, competition level, and CPG (Condition Performance Graph) to help you decide on the best keywords to add to your list.
You should also be aware of how competitive each keyword is. This will help you to determine if it’s worth focusing on that keyword, or if there are others that are a higher priority.
User Onboarding Strategies
The best way to boost your rankings is to give your visitors a great experience on your site. It’s important to make sure that you’re making the right calls on each page so that your site is user-friendly, and so that your visitors are feeling satisfied with their experience.
You should start by creating a great content strategy. You should aim to create well-written and engaging content that will keep your visitors coming back for more. You should use your content as a way to engage your readers and help them solve their problems.
It’s also important to make your site mobile-friendly. This will enable your site to be accessible to all your visitors, no matter what device they’re using.
You can also try using a landing page to boost your rankings. A landing page is a standalone page that you can use to promote your brand. You can use these landing pages to boost your authority, boost your conversions, and boost your rankings.
A great landing page will have high-value content. It should also be optimized for conversion and have a straightforward sales process. You should aim to find the perfect balance between creating great content and driving conversions on your page.
You should also aim to make your landing pages mobile-friendly. This will enable your visitors to access them no matter what device they’re using, and it will save you from losing potential leads due to poor page performance.
The local SEO industry is full of challenges, and it’s important to stay on top of the latest trends and tools to help boost your rankings. With so many strategies and tactics to choose from, it can be difficult to determine which ones will work best for your business.
This guide aims to provide you with the key insights and strategies you need to succeed in the local SEO game. From lowering the competition for your target keywords to boosting your rankings and user experience, this guide will help you to achieve better rankings for your keywords.
