4 Ways to Use AI to Improve Your Trust Flow (and SEO)
The SEO landscape is constantly changing, and staying ahead of the game requires an understanding of the latest technology. With the latest developments in artificial intelligence (AI), it is possible to use AI to strengthen SEO-relevant metrics such as Trust Flow (TF).
What is Trust Flow?
Trust Flow is a metric used to measure the trustworthiness and authority of a website, developed by Majestic SEO. It is based on the concept of link equity and works by analyzing the number of quality backlinks a website has.
Put simply, the more "trusted" websites that link to your site, the higher your Trust Flow will be.
Why is This Metric Called “Flow”?
With over a billion sites on the web, trust needs to flow through them in order for sites to be seen as authorities by search engines. The trust originates from seed sites (the most trusted websites), and then it flows through the web as other sites link to each other. Each subsequent site that links to the original seed sites will have a lower Trust Flow metric.
For instance, let’s say Site A is a seed site (the most trusted website). As Site A links to Site B and so forth, the Trust Flow score will diminish with each new link.
Is Trust Flow Important for SEO?
Yes. Although it isn’t a direct ranking factor, Trust Flow is an indicator of the quality and trustworthiness of a website. It helps establish visibility in search engine rankings, as well as inform content and link-building strategies.
It also provides insights into the competition – you can use a website’s Trust Flow score to determine which sites are worth targeting with your SEO efforts.
How Is Trust Flow Calculated?
Trust Flow is measured on a scale from 1 to 100. Although the exact calculations are not widely known, the primary factor that plays a role in Trust Flow scores is the quality of the sites that link to yours. As mentioned above, Trust Flow starts only with sites that are curated by real developers, writers, and editors. This means it is difficult to manipulate with black hat techniques.
For instance, if a website has many high-quality and trusted backlinks (such as from authoritative websites, industry experts, and well-known sites), it will have a higher Trust Flow score. On the other hand, if it has mostly low-quality or spammy links, its Trust Flow will be lower.
4 Ways to Use AI to Improve Your Trust Flow (and SEO)
The core of improving your Trust Flow is to build authoritative, high-quality backlinks. Quality matters more than quantity and contributes much more to TF. Here's how to get started with AI:
1. Collaborate With Influencers
Connecting with influencers is a great way to build quality backlinks. With AI tools, it is possible to identify the most influential personalities in your niche and connect with them through automated outreach campaigns.
You can use AI SEO tools to nail down top keywords and search for influencers who write about topics related to your business or industry. Moreover, you can use AI tools to verify the Trust Flow and Topical Trust Flow of these influencers to ensure they're a good fit with your website.
AI-powered content marketing tools can also help you create, manage, and automate personalized outreach campaigns to these influencers.
2. Guest Post On High-Quality Sites
Google's recent spam update has made it even more important to ensure that the websites you link to have a high Trust Flow. Guest posting is another great way to build authoritative backlinks and gain trust flow from seed sites into your site.
AI-powered outreach tools can be used to find opportunities for guest posting by analyzing the Trust Flow and Topical Trust Flow of websites. This helps you find webpages with high trust scores and, if allowed in the guest post, ensure that links are followed.
Look at DA, PA, and TF scores in addition to the TF when evaluating a website for guest posting. For instance, if a site has a TF score of 10 or less, it would be a waste of time to create content for posting.
Keep in mind that Nofollow links aren’t completely useless. They are still great for driving traffic and brand awareness, which can help to boost your website's TF score over time.
3. Link Internally
Linking to internal pages is a great way to increase your TF and SEO. When creating content or a blog for your website, add at least five internal links. This helps visitors navigate your website easily and also boosts TF.
AI-powered SEO tools can help identify the most appropriate pages to link from. By looking at Internal PageRank, your tool can determine which pages have the most authority and should be linked to.
Internal linking also helps to keep visitors on your website for longer. This can help to improve your TF score and rankings in the long run.
4 Continually Audit Backlinks
Continually auditing your website’s backlinks is important. This not only helps to keep your TF score healthy but also has a positive effect on your SEO.
AI-powered tools can be used to audit backlinks and identify any potentially toxic links. Most tools will include a disavow file generator, which allows you to quickly and easily create a list of links that should be excluded from your rankings.
By continually auditing your backlinks, you can ensure that only high-quality ones are linking to your website. This helps to boost TF and keep it at a healthy score.
Improving your Trust Flow is essential if you want to rank higher in search engine results and gain the trust of your visitors. By utilizing AI tools, you can easily identify which websites to link from and discover opportunities for guest posting. You should also continuously audit your backlinks to identify and disavow any potentially toxic ones. By following these tips, you can ensure that your TF score remains high and healthy.