Comparison with other music videos.
   âThe Rifleâs Spiralâ is a song by American rock band The Shins and was released with the studio album âPort of Morrowâ in 2012 ( âPort of Morrow (album).â ). Its music video is animated by stop motion, an animation technique to make stationary objects appear to move on their own with piecing many photographed frames together ( âStop motion.â ). Stop motion animation is utilized in many music videos to create new unusual world. âStrawberry Swingâ by Coldplay and âIn Your Armsâ by Kina Grannis are the one whose song was given its own world by stop motion through music video. Their videos are widely different from the animated music video of âThe Rifleâs Spiralâ but are somewhat similar to it.
   Music video of âStrawberry Swingâ is a story about a hero who initially looks ordinary, but then becomes superman and tries to rescue a woman from an evil squirrel. The video is composed of flat painting backgrounds and a real person who acts as the hero. Music video of âIn Your Armsâ depict interaction between imaginary nature of the world as continuously changing backgrounds of the video and Grannis who sings during the video. The video is composed of the background of 288,000 jelly beans and a real person, or Grannis (Ben). Both stop motion videos are composed of the same materials: flatly drawn background and real person. However, music video of âThe Rifleâs Spiralâ is completely different. It only uses dolls and other artificial objects, and the world perceptible through the video is drawn by three dimensional images.
   The difference occurred as a result of pursuing most suitable styles for each video. In âStrawberry Swingâ and âIn Your Armsâ, use of real person in the video is essential because the videos created a story or a world which viewers want to participate in; all people should have once hoped if they were a hero, and world of jelly beans, which is like the candy house in âHansel and Gretelâ, should attract them. Watching a real person being involved in the video, viewers feel as if they are the hero or one of a storyâs characters. In contrast to those videos, âThe Rifleâs Spiralâ is the work important to not use a real person in its music video. Music video of âThe Rifleâs Spiralâ is a completely dark fantasy. To maintain its unreality and mysterious atmosphere, the video must has been composed of a non-human being. Also in order to make its world appear to be real, the animation should be smoothly flowing pictures, or a continuous sequence. When a real person join to a stop motion animation, keeping continuity of movie becomes difficult and odd movement from frame to frame lets viewers realize that the video is unreal. We can see that the music video of âThe Rifleâs Spiralâ differs from other music videos in order to illude viewers that unreal world of the music video is real.
   Although MV of âThe Rifleâs Spiralâ differs from other two MVs in ways of creating their worlds, they are similar at how the video reproduce the songâs lyrics. MV of âThe Rifleâs Spiralâ is about battle among magicians (âMagic Battle Competing for a Rabbit! The Shinsâ Fantastic Stop Motion MV âThe Rifleâs Spiralâ by The Director Jamie Caliri.â); however, âThe Rifleâs Spiralâ itself does not sing anything about magicians. Their dark moods are common to them but they can be recognized as different works. MVs of âStrawberry Swingâ and âIn Your Armsâ do not embody their lyrics as well. MV of âStrawberry Swingâ draws about the same themes as its lyrics: longing and partnership (âCOLDPLAY LYRICS: Strawberry Swing.â). Nevertheless, it does not still faithfully reproduce original story in the lyrics. âIn Your Armsâ sings about lovers and its MV does not show any story, but still their moods correspond with positive atmosphere (âKINA GRANNIS LYRICS: In Your Arms.â). All of these MVs are independent works and they have their own worlds. This means that stop motion animation in MV itself is valuable and should be recognized as individual work. Existing difference between video and lyrics in âThe Rifleâs Spiralâ is usual in stop motion MV, and MV of âThe Rifleâs Spiralâ cannot replace neither the video nor the song with anything.
âCOLDPLAY LYRICS: Strawberry Swing.â A-Z Lyrics. Web. 13 April 2015.
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âMagic Battle Competing for a Rabbit! The Shinsâ Fantastic Stop Motion MV âThe Rifleâs Spiralâ by The Director Jamie Caliri.â White-screen.jp. 10 May 2012. Web. 13 April 2015.
Parr, Ben. âKina Grannis + 288,000 Jelly Beans = Epic Music Video.â Mashable. 3 November 2011. Web. 13 April 2015.
âKINA GRANNIS LYRICS: In Your Arms.â A-Z Lyrics. Web. 13 April 2015.
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