Untold Creative

Unleashing the world's greatest brands for the common good; one story at a time. Visit Us @ Untold.LA var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-34830644-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();

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Shooting in Punjab. If that river looks black it's because it is, some of the worst pollution I have ever seen. #truecostmovie

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On top of the spice market in Delhi. #truecostmovie

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Amazing view in Milan. #truecostmovie (at Milan Cathedral)

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A quick trip thru Paris. #truecostmovie (at Eiffel Tower, Paris)

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Reminding us who makes most of our clothing. Waterloo Bridge. #dontmentionthegarmentworkers (at Somerset House)

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Fashion. #truecostmovie (at Lincoln Center Theater)

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Beginning. #truecostmovie

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On the wall at the office! Thanks @reevesm2 for the beautiful design. (at Untold )

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Excited to share the trailer for the short film we partnered with Kent Boyd and Rose Marziale for called 'It Remains'.  

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Here is the trailer for our upcoming film 'After the End.' A documentary film about loss, love and the journey that makes us human.

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#itremains (at Redemption Stages)

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Kent Boyd dancing, incredible. @andrew_morgan #itremains (at Redemption Stages)

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An amazing short film coming out of the festival circuit.  Incredible cinematography and a beautiful story worth taking the ten minutes of your day to watch!

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Can't help but laugh at this...  An agency mixed up their client's account and their personal one...

Full article on Ad Week

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Favorite Ad of the Week: Why earn clicks when you can buy them?

From the Toronto Agency - John St.

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Great new video from the team at 'California is a Place'...

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Why does McDonald's have more transparency now than most brands? No one can argue that dining at the golden arches tonight will be healthy; but did they ever claim it was?

Every company could learn something here.  Companies should be answering its consumers questions and engaging them before they are scrambling to respond to the latest scandal in the news.  This campaign is a great example of true social media engagement; taking customers real questions and then carefully responding to them.  They aren't trying to convince people it's healthy to eat McDonald's everyday; they are just being honest about how they make their food.  Each video has received huge buzz on the internet; and definitely led to a few more cars in the drive-thru. 

While you could complain this is a late response to Morgan Spurlock's 'Super Size Me', it's still better than most competing fast food chains are doing.  

Lesson:  Consumers don't expect you to be perfect; but they do expect you to be honest. 

Or it could just be a Canadian thing... :)

- M.Ross