US Data Corporation

US Data Corporation is the leading provider of mailing lists, sales leads, email marketing, mobile marketing and direct mail marketing. US Data Corporation Website Direct Marketing Blog Twitter Facebook Pinterest LinkedIn

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5 Tips for Convincing Clients to Try New Marketing Strategies

As a marketing or advertising account manager, your job is never easy. Clients can be demanding, unclear, hard to reach, argumentative, confusing – the list goes on. Even the most easy-going clients have their moments. But one of the biggest challenges you might find yourself facing is a client that is afraid of trying new … http://dlvr.it/Qj3sSR

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5 Tips for Convincing Clients to Try New Marketing Strategies

As a marketing or advertising account manager, your job is never easy. Clients can be demanding, unclear, hard to reach, argumentative, confusing – the list goes on. Even the most easy-going clients have their moments. But one of the biggest challenges you might find yourself facing is a client that is afraid of trying new … http://dlvr.it/NsQ8GN

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Is Direct Mail Marketing Still Effective with Millennials?

Millennials spend a large part of their day looking at phone and laptop screens, tuned into social media, and living in a digital world. As a result, many companies believe that digital marketing is the only effective way to target this incredibly important consumer demographic. However, direct mail marketing is actually one of the most … http://dlvr.it/NpGZ6f

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Email Marketing Relevancy Is More Important Than Ever

We all know that email relevancy is crucial in developing an engaging and successful email marketing strategy. Let’s be real – finding a completely irrelevant email in your inbox is straight-up annoying. Moreover, it also makes email recipients much more likely to not only ignore your email, but to actually take negative actions against it, … http://dlvr.it/N7FYnn

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5 Black Friday and Cyber Monday Email Marketing Guidelines

The clock is ticking and T-Day, or shall we call it D-Day is near. Which also means that Black Friday and Cyber Monday are right around the corner. These two days have earned the reputation of being some of the busiest shopping days of the season. According to reports by RetailMeNot and PracticalEcommerce, 63% … http://dlvr.it/MhCZv0

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Marketing 101: What is Direct Marketing?

Direct marketing is making direct contact with a specific audience to promote your products and services. Direct marketing can be executed through various channels, including direct mail, email, and telemarketing. Unlike indirect marketing which includes billboards and social media posts, direct marketing lets you target a specific audience with a personalized message. Direct marketing is … http://dlvr.it/MgPhlT

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5 Bright Holiday Email Marketing Ideas

The holiday season is the busiest time of the year for many businesses. Not only are there a handful of big holidays, but there’s a lot of smaller holidays that businesses can take advantage of for a lucrative sales quarter. According to the NRF, 56% of gift searches during the holiday season were conducted … http://dlvr.it/Mdcrkc

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Give Thanks with a Thanksgiving Marketing Campaign

Thanksgiving Day is just around the corner making this the perfect time to give thanks with a Thanksgiving marketing campaign. Celebrate this special time of the year by taking a moment to thank your customers and subscribers for their support. “Thank you” campaigns can be carried out with an array of different marketing outlets, including … http://dlvr.it/McrbMZ

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4 Do’s and Don’ts of Holiday Email Marketing

With Halloween out of the way, it’s officially the merriest season of the year! What a joyous time it is for businesses. This time of the year is recognized as the highest revenue-generating season of the year to many companies. The holidays months are a critical time for businesses to increase their sales and engage … http://dlvr.it/Mb74JZ

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The Ultimate Real Estate Direct Mail Marketing Guide

Direct mail is a great marketing tool for all types of industries, including real estate. If you are a realtor, real estate direct mail marketing is an easy and effective way to let people know about the properties you are selling and a good way to stay at the forefront of your prospect’s mind. Even … http://dlvr.it/MZJlT3

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Basic Email A/B Testing Tips

Have you ever received an email campaign and was blown away by how great it was? Well, besides good design and well-written copy, that email campaign had probably gone through an A/B testing, also known as split testing, at least once or a couple of times. A/B testing is when you split your email list … http://dlvr.it/MXhrnm

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4 Easy Postcard Marketing Design Tips

If your business is looking to start a direct mail marketing campaign, postcard marketing is a great option. Postcards are one of the most affordable and popular forms of direct mail marketing. Postcard marketing can be used to promote a sale and/or feature new products and services. However, it takes a well-designed postcard to get … http://dlvr.it/MWw42P

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5 Steps to Successful B2B Direct Mail Marketing

If your business caters to other businesses rather than the general consumer, then you probably already know that there’s a difference between marketing intended for consumers versus businesses. However, the rules in B2B direct mail marketing are similar to marketing meant for consumers. Follow these steps and you’ll have no trouble creating a successful B2B … http://dlvr.it/MVGRNm

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Round-Up: Favorite Fall Email Campaigns of 2016

  It’s hard to argue that fall isn’t the best season of the year. Fall is a wondrous time for businesses. Many brands use fall to start boosting their marketing efforts for the upcoming holidays. How you execute your marketing strategies during fall can make or break your holiday sales. You’ve probably started to notice … http://dlvr.it/MTXX78

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How to Get More Opens from Email Subscribers

Email campaigns can help you connect with your customers, but people today are very picky about which emails they choose to open. Emails must be carefully crafted and offer something of value to your email subscribers to be effective. To create an email campaign that gets open, follow these five guidelines. Write a Winning Subject … http://dlvr.it/MRxRmc

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Highlights of Gmail’s Support for Embedded Styles and Media Queries

Since August, email marketers around the world have been looking forward to Gmail’s new support for media queries and responsive design. The changes are finally here! Gmail now supports tags, classes, IDs, and media queries. Before the changes, email designers had to rely on inline CSS to style their emails. Now, Gmail supports embedded … http://dlvr.it/MRHGVv

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7 Spooktacular Halloween Marketing Statistics 2016

The start of the new school year is usually the first indication that autumn is near. However, for many seeing Halloween decorations popping up is the real sign that fall is here, and do you know who loves Halloween just as much as any other festive American? Marketers! Halloween marketing is the perfect jumpstart into … http://dlvr.it/MPfjzm