Mobilegeddon Is Upon Us
Are you ready for the infamous Google âMobilegeddonâ shake up? This is an algorithm Google started running on the 21st April which simply put favours mobile friendly sites over sites that donât provide a good user experience on mobile.
SEOâs trying their best to keep up will remember that the big G has been feeding us little clues about this happening for a while now. In November last year they officially launched the mobile friendly tag for mobile searches after months of testing. This was a very strong signal that they have noticed mobile search, and the influence it has, and that they are starting to take notice. If theyâre taking notice then that means that we as webmasters need to take notice.
For many of us as much as 50% of our online traffic comes from smartphones, and if your website isnât properly optimized for that then youâre effectively missing out on a huge chunk of potential customers. By human nature, weâre quite lazy, especially when weâre looking for something and if you land on a site using your phone and you canât read it properly because the text is too small, the links arenât spaced out at all and you need to scroll to see the whole page then youâre going to leave instantly. This is some of the criteria Google will be judging you on from now on and if you donât tick all the boxes you can kiss your Google rankings goodbye. This is the general feeling webmasters are holding onto currently anyway. Itâs been a little over two weeks since the update so keep monitoring your mobile rankings to see if youâve been severely hit.
Google has confirmed that the update has rolled out fully now but it may take a couple more weeks until everything is indexed again to reflect the new rankings. Itâs not all doom and gloom however as this is good news for people whoâve put the work in to make sure their sites are mobile friendly and have been anticipating a change like this for a while as more and more people turn to their smartphones as the main hub of their lives. Additionally the search giant has been kind enough to provide us with a free tool for which we may test our websites against in order to see how well they stack up.
As with all Google algorithm changes, some will prosper and some will lose out.
Here are a few useful tips you can implement to help you survive Mobilegeddon:
1. Donât panic
I know, I know; itâs easier said than done but in the case of this change, in fact any change to Googleâs algorithm itâs entirely true. Itâs unlikely that the whole internet will be hit in just one day, usually when Google roll out updates and refreshes to their search formula it can go on for anywhere from a few days, to a few weeks or even months.
Remember Panda and Penguin? When these feared algorithms (geared towards on site content and spam links respectively) received their latest updates in October last year we were originally told it would roll out relatively fast. Then it was still ongoing come December, then claims that they are continuously updated before finally retracting that final statement.
Basically what we can learn from this is itâs important to not take everything Google says regarding search changes as 100%. If they gave us everything we needed to know on a plate, thatâs fantastic for honest webmasters wanting to help provide users with relative content (Googleâs ultimate aim) but it also makes it much easier for spammers and black hat SEO experts to game the system. If this happened Google would be back to where they started when search was in itâs infancy and results pages would be filled with content that shouldnât necessarily be there. Thatâs never going to happen of course and thus the only thing you need to concern yourself with is the fact Google thinks mobile search is very, very important. So all your efforts now should be geared towards making your site as mobile friendly as possible and not focussing too much on the time constraint, as thatâs going to impact your ability to get things done quickly anyway. If your site takes a hit you can always recover it by working towards making your site mobile friendly and using all the tools at your disposal such as Webmaster Tools. This brings me to my next pointâŠ
2. Use Webmaster Tools in conjunction with the new mobile test tool
This is perhaps the most important step you can take to protect your site against mobile updates now, and for the future. Use your WT account to look at mobile usability issues and Google will kindly provide you with a list of all URLs for which there are issues and theyâll even tell you what they are. This could be something as simple as the text being too small, in which case the solution is simply making it bigger or the viewport not being set correctly. After playing around and making all the relevant changes you can then take the URL and run it through Googleâs Mobile Friendly Test to determine if youâve done enough to receive a pass. Youâll want to check all the pages listed in Webmaster Tools as it may not have updated in a long time, and so running the URL through the test will give you an up to date idea on whether thereâs still work left to be done.
3. Use software you are familiar with and could get a mobile version up and running quickly
This is critical because itâs easier to transfer your site to mobile on some platforms than it is on others. WordPress for example is incredibly easy to adjust to and there are many free plugins you can use to get a mobile version of your site quickly and effectively. WPTouch is my personal favourite as it will instantly give you a mobile friendly website as soon as the plugin is installed and activated. The interface is also easy to get used to and you can relax and focus on making the tweaks needed to take your site to the next level.
E-commerce sites using X-Cart will find a fantastic extension in the Mobile Skin for Classic which will make your site look brilliant on a smartphone. Itâs clear that Google are putting very heavy emphasis on mobile and will probably continue to do so, but the good thing is you can adjust to this algorithm on the fly, you can always get a mobile site and then youâre set, it wonât be nearly as difficult to recover from as a Penguin link penalty for example. Some big names such as Nintendo and even Wikipedia are set to be hit, but if you use all the tools Google have given you youâll be able to get through Mobilegeddon with no problems.
Our Vantage Systems van racking site uses the mobile skin by X-Cart so youâll be able to see how that looks on a mobile device.














