Co-Creation in Automotive & Electric Cars in India
Tesla , the electric car company headed by CEO Elon Musk introduced the concept of customer co-creation in one of it's upcoming cars, "Tesla Roadster". In this the customer could help in selecting the overall design,technical specifications and also actually participate in building the car on-site. This helped the Star Tesla Motors in building a powerful brand.
As these cars need no Petrol, Diesel or Gasoline to run - It simply needs electricity.
If We Can reduce the additional customization costs
Not Making it Much of a "Upper Middle Class" or "Rich" audiences car.
Then Surely it would be Huge Market success in India as well.
Concepts are just inevitable.
We just need to customize it or rather would say "Indian-ize" things related to the design & customization.
And as India is heading towards the digitization era more efficiently, making such a electric car with such possibility is amazing.
Indian-ize things directly means to pave the way for Indian Customers
Flipkart did it for Amazon
Ideas were Converted according to Indian Ease.And this would really mean to understand the sentiments & emotional connect of the people with their "Little Tesla Cars" and the ground related problems of the people in their day to day life. From the City Roads to the Highways, from Electricity to the Temperature, India is still short of these at some places.
Introduction of these Cars in places like Delhi will not only reduce the pollution but will also pave ways for a NexGen stuff in Indian Market.
Indian Crowd may or may not accept the customization process, depends upon the surveys.
But Indian people are much ahead in digitization compared to much of the Countries.
We May not be a Global Leader but very well Equipped.
And Big Automotive Companies such as TATA Motors & Mahindra should take such initiative in Indian Market
To Bring such Big Boy's Toys
And to see the Overwhelmed response.
As they have both the Big Market to fund as well as Qualified people out there to make it possible.
What are your views about the Co-Creation Process in making a Stand-alone product ?
And the Introduction of Electric Cars in Indian Automotive Market ?
If you got any thoughts , comments or views , please share with us
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