Map of Globalization of Starbucks and McDonalds
This graphic gives us a picture of the globalization of both Starbucks and McDonalds. McDonaldization is the rationalization of our economy and really our society (Ritzer, p. 372). Rationalization has several components: efficiency, predictability, calculability, substitution of non-human for human technology, and control over uncertainty (Ritzer, p. 372). Starbucks is often joked about as being on every corner in NYC. There are an awful lot of them. McDonalds is the same way but even more spread out throughout the world. These are examples of predictability (Ritzer, p. 373). We as consumers like to know that when we buy this coffee or this burger it is consistent and will be made the same way it is made in another Starbucks or McDonalds.
This graphic also shows the globalization of a cup of Starbucks coffee and the fact that as many as 19 countries contributed to the making of one cup of coffee. The graphic mentions that some of the poorest countries are connected to the wealthiest through this globalization. There are some components of globalization that are good. As long as a fair wage is paid, it is good to bring business to some of the poorer countries in our world, however, the job shift in our country has been more to technological jobs. Some of the production workers here have to adjust or they no longer have job prospects. This has not been a smooth transition for many. Our economy has transitioned to a global economy. This makes it more difficult for small businesses to compete with global entities like McDonalds or Starbucks.
Resources:
Ritzer, G. (1983). The mcdonaldization of society. Journal of American Culture, 6(1), 100-107.














