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AI is transforming SEO

AI is transforming SEO and content production and if you’re not incorporating it into your strategy, you’re falling behind.

From automating technical audits to optimizing content at scale, AI tools are becoming essential for modern marketers.

AI + SEO = The Future of Findability What AI is doing to search and how your brand can ride the wave instead of sinking beneath it.

Remember when SEO was just about keywords, backlinks, and metadata?

Yeah  that world’s gone. Welcome to AI-powered SEO where search engines aren’t just crawling pages, they’re interpreting intent, rewriting queries, and thinking like your user.

Why This Matters

Search is no longer just about ranking, it's about relevance at scale. Tools like ChatGPT, Google SGE, and AI content clusters are reshaping how people find information. If you’re not adapting, you’re invisible.

For More Information Visit : https://beingsrujan.com/ai-is-transforming-seo/

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The shift in the market for search.

The search market is shifting fast—AI, platforms, and new behaviors are reshaping discovery. Here’s what’s changing and how businesses should respond.

For More Details Visit : https://beingsrujan.com/the-shift-in-the-market-for-search/ 

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AI isn’t just changing how people find information; it’s transforming how they search!

AI isn’t just changing information discovery, it's redefining how people search. Explore what’s shifting in behavior, interfaces, and intent.

For more information visit: https://beingsrujan.com/ai-isnt-just-changing/ 

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Behind the screens: A day in the life of a digital agency

Go behind the screens for a real look at a digital agency’s daily workflow from strategy and client work to tools, teamwork, and culture.

For More Information visit : https://beingsrujan.com/behind-the-screens-a-day-in-the-life-of-a-digital-agency/ 

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TedX IBSHyderabad

It’s good to be alive!

A time where we as a society are breaking stereotypes, addressing unanswered questions, and progressing by Empowering everyone; while still treasuring the traditions and values India is renowned for. As we weave a tale of our dreams, we’re progressing.

With a generation that believes in Carpe Diem, anything and everything is possible.

TEDxIBSHyderabad presents “The Empowered Essence

This event occurred on

February 3, 2021

Speakers

Devan Dharavath

Founder & CEO, Villageagro.com

After completing BTech in chemical engineering from IIT Madras and working in a startup ecosystem for 5+ years, I have started working for a sustainable way to uplift the lives of our Indian farmers & economy!

Dr. S. Vijayalakshmi

Senior ENT Specialist - Government General Hospital Bangarpet Kolar District Department of health amd family welfare

"Studied MBBS at Stanley medical college, Chennai PG in ent from MMC ( Madras Medical College) Junior residency from Jipmer, Pondicherry"

Naga Sravan Kilaru

Founder, YuvaGalam

National Youth Award Winner || TEDx Speaker || Founder at YuvaGalam

Rithvik Ryaka

India's Dr. Motivation, Unsung Hero & Global Educator

Recently invited to Vice President of India's house, Dr.Rithvik is a TEDx Writer, Mind & Career Coach who is officially recognized as India's 'Dr.Motivation' & 'Unsung Hero' for his unique 20 principles of Life. His social initiatives '3D Karuna Mission' & '#reach2703' have also won hearts globally.

 For more information visit : https://www.ted.com/tedx/events/39935     

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Business is war!

Business is war. You don't need to be the best. You don't even need to be the cheapest. You just need to be the only one to think about when the need shows up. You don't win by having a better product. 

You win by having a better position in the mind of your customer. Think about it.

There are brands right now charging 3x your price, delivering 60% of the value and still outselling you. Why? Because they've occupied the mind space. The mind realized it. They are familiar. They are consistent. 

They are top of the mind. The most dangerous business is not the one with the best product. It's the one you remember first.

Your job is to remove all the competition by becoming the only option that feels safe, trusted and visible. How? Say one thing clearly. 

Show up often without fail. Own a category, not a catalog. Speak in your customer's language, not your industry's. Be everywhere they scroll. 

When they're ready to buy, you don't need to be better.

You just need to be louder, clear and more familiar.

 Because at the point of purchase, people don't always pick the best. They pick the one they remember. Become unforgettable. That's how you win the war.

In business, it’s not about playing by someone else’s rules; it’s about understanding the battlefield and choosing how you fight.

In this episode, I break down why success isn’t about perfection or pricing, it's about positioning, mindset, and strategy.

From competition to customer perception, we’ll explore what really makes a business win in today’s crowded market.

For more details visit : https://beingsrujan.com/business-is-war/

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Being Srujan: Inspiring Creativity and Exploration

You may call this my GIG 🙂

Minimalist Marketing

Optimal Marketing

Visit WebAnatomy & check our Recent Projects

Maximum Impact, minimum noise

Crafting strategy to make your brand stand out in the noise, without adding to It. Find clarity in chaos

Epic wand

Jaw-dropping results

Take a front-row seat to witness the marketing triumphs that made our clients jump for joy (without the boring talk!)

WebAnatomy Presenting our superpowers!

Because calling it ‘services’ is so last century!

CS

Creative services

Branding

UI/UX design

Creative production

SS

Strategy services

Brand strategy

Digital strategy

Market research

Business consulting

eCommerce strategy

DS

Development services

Web development

eCommerce development

Web application development

For more details visit : https://webanatomy.in/ 

Being Srujan: Inspiring Creativity and Exploration

Meet Mr Srujan for innovative ideas, insights, and inspiration. Cultivate creativity, spark imagination, and explore new horizons.

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The shift in the market for search.

We all know ChatGPT and social search are gaining popularity, but are these “new search engines” really driving revenue?

If you asked me this last year, it was little to nothing. But now, on our dashboards, we see the numbers starting to pick up.

We helped a Dental chain business grow its revenue by 9% in the first quarter of this year purely because of social search and optimizing for LLM like ChatGPT.

The same goes for an e-commerce company that sells organic food products. Because of those two channels, they saw a 7% increase in revenue.

For more Information visit : https://beingsrujan.com/the-shift-in-the-market-for-search/

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The shift in the market for search.

We all know ChatGPT and social search are gaining popularity, but are these “new search engines” really driving revenue?

If you asked me this last year, it was little to nothing. But now, on our dashboards, we see the numbers starting to pick up.

We helped a Dental chain business grow its revenue by 9% in the first quarter of this year purely because of social search and optimizing for LLM like ChatGPT.

The same goes for an e-commerce company that sells organic food products. Because of those two channels, they saw a 7% increase in revenue.

It’s not a huge gain, but it all adds up, and the data clearly shows that these channels will continue to drive a higher percentage of revenue over time.

If you want to know how we can rank you beyond Google, click here. Let’s talk.

For more details visit : https://beingsrujan.com/the-shift-in-the-market-for-search/

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                       Cutting Chai for Me

You can’t buy happiness, but you can buy tea, and that’s kind of the same thing!

Lets meet over a cup of Chai

PS: #C5834C color code of my perfect cup of chai

Why Chai Bhai ?

Keep the chai flowing

Helps me stay energized and stay focused.

Spill the chai

Overcome creative blocks and bad days with a pick-me-up chai.

Makes my day

Brightens my day and support my work with a surprise.

Read more on : https://beingsrujan.com/

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Google SGE’s Impact on Local Search & SEO Explained

In today’s digital age, local businesses rely heavily on online visibility to attract customers. With Google’s Search Generative Experience (SGE) on the horizon, understanding its impact on local search and SEO strategies is crucial. Let’s delve into what Google SGE entails for local search dynamics and how businesses can optimize their strategies to leverage this innovative feature effectively.

What is Google SGE

Google SGE, or Search Generative Experience, is a dynamic experiment within Google Search powered by AI models like Gemini. It aims to enhance user experience by providing AI-powered snapshots tailored to answer search queries and offer additional insights.

How does Google SGE impact on local search

SGE for local search aims to provide context about local businesses, offering insights such as business capabilities, reviews, and location details. However, its impact on local search dynamics presents both opportunities and challenges:

Visibility Shift: SGE snapshots appear prominently above organic search results and below paid ads, potentially diminishing the visibility of traditional organic results.

Functional Evolution: Unlike traditional search engines, SGE operates as an answer engine, providing AI-powered overviews and engaging users with recommended or custom questions.

User Experience Enhancement: SGE enables users to explore multiple dimensions of local searches within the platform, although users can still access a wide range of web content beyond SGE.

How to optimize Google SGE for Local SEO

To navigate the evolving landscape shaped by Google SGE, businesses can implement strategic optimizations tailored for local SEO success.

Prioritize Local SEO Investments

Continue investing in local SEO strategies such as claiming local listings, building on-site location content, and cultivating online reviews to maintain visibility and relevance.

Claim and Optimize Local Listings

Optimize local listings on platforms like Google Business Profile, Apple Maps, and Bing Places with accurate business information, images, and relevant details to enhance visibility and credibility.

Cultivate Google Knowledge Panel Presence

Earn a Google Knowledge Panel by establishing your business as a reputable entity through strategies like creating an “About Us” page, building quality backlinks, and utilizing Organization markup.

Enhance Google Business Profile

Optimize Google Business Profile with engaging images, common questions and answers, regular Google Posts updates, and detailed product or service listings to maximize visibility and user engagement.

Implement LocalBusiness Markup

Utilize LocalBusiness markup to provide essential data about your business to AI models behind SGE, ensuring accurate representation in search results.

For more details visit : https://beingsrujan.com/understanding-google-sges-impact-on-local-search-seo/

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Micro brands, Macro impact: How tiny brands are beating legacy players in 2026

The micro-brands leverage niche communities, agile marketing, and genuine stories to reach  Gen Zs and millennials who are more interested in personalization than mass appeal, as they have officially started to outgrow legacy giants by 2026. This success story for a highly agile micro-brand is often told by little solo creators or two-person teams that grow big through direct sales to consumers and buzz on social media, while the huge ones are fighting issues born by fat structures and too-old strategies.  Brand management consulting becomes instrumental in teaching those disruptors to punch above their weight without the much heavier ad budgets of the old school competitors.

Why Micro Brands Are Winning Now

Consumers are disenchanted with established brands Generic  advertisements by 2026 and instead turn to micro-brands that are perceived as treasures found by a select few. In terms of the watch business, brands like Serica, Formex, and Christopher Ward offer COSC-certified movements and more innovation than options that Rolex proposes as entry-level sell-offs, all while pricing their watches at half and encouraging feedback from a direct community. On the garment side, Indian fast fashion upstarts such as Zudio and Snitch would explode in growth with 24% CAGR between 2021 and 2025 by going after microtrends through rapid drops, 

This whole new dynamic has emerged because of a platform like TikTok Shop, where social commerce allows small brands to reach buyers directly without the interference of middlemen. As such, for creating brand stories, micro-brands greatly rely on “manufactured virality,” bottom-up, creator and micro-influencer-driven buzz, while legacy firms tend to attend to top-down campaigning. This is where an outstanding creative consultant will start pulling levers early to stretch the budget and plant seeds for macro reach.

Real-World Takeovers

Delhicious, a London-based skincare line that started in a kitchen with £500, made £5 million in sales by 2025, thanks to the virality of TikTok and stocking at Superdrug-proving that persistence is greater than pedigree. Simmer Eats, seeing brothers cooking for uni meals, scaled their way to a £36 million turnover at 200% growth without any investors, thanks to diehard fans and nationwide delivery. 

Airain and other microbrands are reviving Type 20 chronographs with vintage specs and modern flyback movements to compete head-on with LVMH-owned names by being agile. By cultivating micro-communities that drew loyalty to the trainers associated with it, India’s Cult.fit gained popularity faster than gym chains by paying attention to genuine user habits rather than bellowing celebrity endorsements. These are the stories of little brands pinching shares of up to 12x inventory efficiency by owning niches that were ignored by the legacy players. 

Pitfalls Legacy Players Dodge, Micros Trip On

Many micro-brands extinguish their flame by imitating the sheen of big brands instead of embracing the raw nature of authenticity. Over-dependence on paid influencers where macro ones only yield fake engagement, lack of post-sale support where old-world brands service watches for decades, or speed scaling without community acceptance are some common pitfalls. Founders go all out for mass appeal, watering down their edge sustainable claims become generic, and they scream of inauthenticity amid Gen Z’s BS detector.

In India, quick-commerce darlings like Zudio win mostly on speed but face mounting risks of a quality backlash if trends change; legacy brands counter this approach by recalibrating on value, as opposed to cheap. Without consulting a strategy, micros throw good money after bad on misguided brand ads or do not conduct audits, landing in the wasteland of irrelevance termed “specs rat race.” The fix? Brand management consulting, stress-testing for longevity.

Read more on : https://beingsrujan.com/micro-brands-beating-legacy-players-2026/

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Being Srujan: Inspiring Creativity and Exploration

If you’re searching for a Strategist to transform your ideas into reality,

Let's Collaborate​ & bring your idea to life!

Lets Connect!

I am an entrepreneur, With a Vision for innovation and Digital Transformation.

Hey! That's not all

We also have a close network of freelancers and consultants who can step in and help out as projects require. That includes things like:

Copywriting

Script Writing

Illustration

Video Production & Editing

Public Relations

Creative

From planning to its execution and marketing, impacting the customer perception on your brand and creating an identity in their minds by standing out from the crowd! Branding UI/UX Design Creative Production

Digital Strategy

Nothing happens in a jiffy, same goes for campaigns and advertisements. There is a systematic way to do things. I love to craft a flawless and effective strategy. Brand Strategy Digital Strategy Market Research Business Consulting eCommerce Strategy

Customer Journey

At the heart of your business lies invaluable customer information. By delving into their processes, goals, and needs, you can refine your customer acquisition strategies, fostering a symbiotic relationship that drives growth. Customer Retention Reputation Management

For More Details Visit : https://beingsrujan.com/

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TedX IBSHyderabad

It’s good to be alive!

A time where we as a society are breaking stereotypes, addressing unanswered questions, and progressing by Empowering everyone; while still treasuring the traditions and values India is renowned for. As we weave a tale of our dreams, we’re progressing.

With a generation that believes in Carpe Diem, anything and everything is possible.

TEDxIBSHyderabad presents “The Empowered Essence

This event occurred on

February 3, 2021

Speakers

Devan Dharavath

Founder & CEO, Villageagro.com

After completing BTech in chemical engineering from IIT Madras and working in a startup ecosystem for 5+ years, I have started working for a sustainable way to uplift the lives of our Indian farmers & economy!

Dr. S. Vijayalakshmi

Senior ENT Specialist - Government General Hospital Bangarpet Kolar District Department of health amd family welfare

"Studied MBBS at Stanley medical college, Chennai PG in ent from MMC ( Madras Medical College) Junior residency from Jipmer, Pondicherry"

Naga Sravan Kilaru

Founder, YuvaGalam

National Youth Award Winner || TEDx Speaker || Founder at YuvaGalam

Rithvik Ryaka

India's Dr. Motivation, Unsung Hero & Global Educator

Recently invited to Vice President of India's house, Dr.Rithvik is a TEDx Writer, Mind & Career Coach who is officially recognized as India's 'Dr.Motivation' & 'Unsung Hero' for his unique 20 principles of Life. His social initiatives '3D Karuna Mission' & '#reach2703' have also won hearts globally.

 For more information visit : https://beingsrujan.com/#blog

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What  I Do ?

Creative

From planning to its execution and marketing, impacting the customer perception on your brand and creating an identity in their minds by standing out from the crowd! Branding UI/UX Design Creative Production

Digital Strategy

Nothing happens in a jiffy, same goes for campaigns and advertisements. There is a systematic way to do things. I love to craft a flawless and effective strategy. Brand Strategy Digital Strategy Market Research Business Consulting eCommerce Strategy

Customer Journey

At the heart of your business lies invaluable customer information. By delving into their processes, goals, and needs, you can refine your customer acquisition strategies, fostering a symbiotic relationship that drives growth. Customer Retention Reputation Management

Development

Sometimes, great ideas can't be achieved with conventional methods. To bring your unique ideas to life online, We design, build, and optimize to exceed expectations. Web Development eCommerce Development Web Application Development

SEO & Social Media

Don't let your valuable content fade into oblivion. We specialize in sculpting bespoke SEO/SMM strategies that elevate your visibility, enabling you to reach a wider audience with less effort. Social Media Marketing SEO Paid Search Paid Social Media Content Marketing

Development eCommerce Development Web Application Development

For more reading visit: https://beingsrujan.com/

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The Rise of Social SEO: A New Era in Paid & Organic Social

Big changes are coming to Instagram! Starting January 2025, users will no longer be able to follow hashtags. According to Social Media Examiner, this shift is a response to spammers hijacking trending hashtags. While hashtags have historically been a cornerstone of organic growth strategies for social media marketers, this transition signals the rise of what we call Social SEO.

What Is Social SEO?

Social SEO revolves around integrating keywords into longer captions and leveraging metadata—like alt text—to make content more searchable and discoverable. Instagram’s keyword search already populates relevant posts, likely using AI to analyze:

Captions

Image data

Engagement metrics

Think of Social SEO as your hidden SEO strategy for social platforms. Here’s how to adapt:

Write detailed alt text that includes relevant keywords.

Use metadata effectively on your images.

This approach ensures your content remains visible in an evolving social media landscape.

What’s Changing?

Hashtag Limitations:

While hashtags aren’t disappearing, their influence is shifting. Rumor has it Instagram may drastically reduce the number of hashtags allowed, possibly limiting them to around five per post.

LinkedIn’s Approach:

LinkedIn has also reduced emphasis on hashtags, stating that “hashtags decrease reasoning and engagement.” Instead, their feed algorithm prioritizes keywords from post captions.

The Role of AI in Content Discovery

This move underscores the growing role of AI in content discovery. As Instagram’s algorithm evolves, quality content paired with strategic keyword usage will take center stage. While hashtags will still help with categorization, their decreasing significance highlights the importance of:

Creating engaging, authentic content.

Aligning with AI-driven discovery mechanisms.

Read More on : https://beingsrujan.com/the-rise-of-social-seo-a-new-era-in-paid-organic-social/

[wanderingnightmaremechanism]

                  Cutting Chai for Me

You can’t buy happiness, but you can buy tea, and that’s kind of the same thing!

Lets meet over a cup of Chai

PS: #C5834C color code of my perfect cup of chai

Why Chai Bhai ?

Keep the chai flowing

Helps me stay energized and stay focused.

Spill the chai

Overcome creative blocks and bad days with a pick-me-up chai.

Makes my day

Brightens my day and support my work with a surprise.

Read more on : https://beingsrujan.com/