Variable @wearevariable-blog - Tumblr Blog

A glimpse Behind the Scenes of Pennzoil's "Car Stories", shot on location at Tim McGraw's ranch in Nashville, Tennessee. Using Snaproll Media's custom RC helicopter and the latest technology from RED Digital Cinema, Variable & Joey L. produced intimate and organic visuals to bring Tim McGraw's car story to life.

To view the final spot, please visit: vimeo.com/47292230

Check out our team in action! Variable Behind the Scenes on the new Taboo promo for National Geographic. Yeah, we clearly love our jobs :)

Just wrapped another incredible promo for National Geographic. Thanks so much to our dream team for all the hard work, passion and support this week. So many talented creatives in one place including Sean Stiegemeier, Joey L, Jonathan Bregel, Khalid Mohtaseb and many more!

"The Perfectionist" - Behind The Story

In collaboration with Coca-Cola for Father's Day 2012, we wanted to share a deeper look into the motivation behind our latest film "The Perfectionist."

vimeo.com/41332658.

This "Behind The Story" perspective serves as a reflection of photographer/filmmaker Joey L's early success thanks to his father's inspiration. Take a quick look into the lives of two generations of perfectionists.

This Father’s Day, share how your dad has inspired your life. #DadTaughtMe

We had an amazing time on set filming a new promo for National Geographic. Thanks so much to the entire crew for crushing!!! Also, special thanks to B2Pro for the amazing support and facility.

Personal projects are always the most fun! Unleashed in India filming Holi Festival with Tyler Ginter, Khalid Mohtaseb, Jonathan Bregel, and Nick Midwig using Rule Boston Camera's Phantom Flex.

Had an amazing shoot today in Nashville filming Tim Mcgraw for Pennzoil. We brought on our talented and genius friends from Snaproll Media to fly their custom remote control helicopter with the Red Epic. Incredible crew including Joey L, Jonathan Bregel, Khalid Mohtaseb, Joe Sciacca, and Jeff Levine.

Lighting the inside of the Tiffany & Company NYC main store from the outside ledge on the 7th floor. Joe Sciacca, Brad Burke, Dan Selby, Khalid Mohtaseb, Tyler Ginter and Bruce Ashley.

Filming a project for Nike "The Chance" with Spike Lee and the Variable crew!

Incredible day filming Kyle Maynard w/ Khalid Mohtaseb, Jonathan Bregel, Tyler Ginter, Dan Selby, Dan Arruda, Dan Adams, Joe Sciacca and Joey Leonardo for ESPN films. Kyle is preparing to climb Mt Kilimanjaro. He is an inspirational and amazing man! Find out more about Mission Kilimanjaro!

Nothing better than telling an incredible story while working with such a great crew to include Director Joey Lawrence! Using the Kessler Crane ShuttlePod and Red Epic to film a branded cinematic documentary about a man who restores vintage Coca Cola machines in Canada.

That's a wrap! Insane time filming in Poland with the A TEAM! Tyler Ginter, Khalid Mohtaseb Jon Bregel Piotr Laberchek and Joe Sciacca

Another all nighter in Poland!

On our way to Europe to film in Germany, London, Belgium and Poland!

Motion Control Timelapse with The Mill

We just wrapped an incredible project working with The Mill, Citibank and American Airlines. The Mill is one of our all time favorite post production companies in the world. Rama Allen directed the project and he is an incredible director to work with. We filmed in some amazing locations in New York City, Paris, and Barcelona. Please stay tuned for the final project!

8 Hours in Brooklyn

A couple weeks ago, Producer James Douglas gave me a call to DP a spot for MMA clothing company, Cagehero, which would be directed by the super-talented collaborative, GrandArmy. In the early concept development process, James Douglas pitched the idea of shooting the spot primarily on Rule Boston Cameras Phantom Flex camera. Having just shot several days on the Phantom Flex for Taylor Swift, I was all for the idea since I was now very familiar with the workflow. After the concept was developed, the Cagehero commercial was booked to shoot on a Saturday, which meant we would have the camera all day Sunday to shoot whatever we wanted. Being as big of a camera nerd that I am, there was no possible way I was going to let the Phantom Flex idle for a day. I immediately called the producer, James, and convinced him to let me take the camera out Sunday. (thanks for being cool James) Little did he know that I would be skateboarding with the Flex hours later..lol.

Anyway, the idea behind this video was to document whatever sort of culture we could find within an 8 hour span with literally no pre-production. I have honestly seen too many slow-motion explosions, face slaps, and popping water baloons, that I thought capturing real culture, and real emotion would be a cool change of pace. My goal was to successfully pull of a few of these shots with a small crew in order to be able to pitch the Phantom Flex for a lot of the documentary work we shoot/produce. A big misconception is that you need a massive crew and massive lights in order to use this camera...false. However, you do need to know how to use natural daylight to your advantage along with having a kick-ass core crew to support you.

The day started out with myself, good friend Dan Selby, and good friend Jesse Korman. Thank the Canadian God's that Chris Dowsett was in town to help us out later in the day (he was lost on the subway for about 2 hours). As the day went on, I got more and more ambitious and ended up riding a skateboard down the street with the Flex in order to get a shot of the skateboarders riding into the sunset. It was just one of those shots that I knew was really stupid to do, but I think it was worth it in the end...you guys can be the judge of that...One of things I am learning more and more is that you really have to do some stupid stuff in order to push the envelope (I think my buddy Tom Lowe can relate). By the end of the day, I was very excited because we had just pulled off a few cool shots with a really small crew. I feel that my goal was met in that we have proven the Phantom Flex can be used effectively for docu-style shooting.

Below are some BTS pictures taken by Chris Dowsett

Taylor Swift

Jon Bregel and Tyler Ginter collaborated with director Christian Lamb over a two month period to produce and film Taylor Swift's new music video for Sparks Fly. We used the Sony F3, Phantom Flex, Red Epic, RC Helicopter and Motion Control Timelapse to pull off the shots seen in the video. Special thanks to SnapRoll Media who brought their incredible RC Helicopter out to the tour. We earned a ton of respect for Taylor and her entire crew who work countless hours each and every day to support thousands of fans in sold out arenas and stadiums around the world.

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