Web Media University

Leading social media resource for virtual and in-person training and certifications in social media. http://webmediauniversity.com/

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When Facebook changed their algorithm and reduced organic reach, a lot of businesses panicked. They worried that this change would torpedo all the work they had put into building a following on Facebook. For businesses that had made the mistake of buying low quality followers just to boost their numbers, it’s safe to say that their “investments” didn’t pay off. But for businesses who have a real following, things don’t have to be so bleak.

Since that’s easier said than done, we want to share three different Facebook post ideas that will help you ramp up your organic reach:

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When businesses first start with social media, they generally do everything manually. Since there’s a lot that goes into understanding a target audience and what they like, this manual approach is usually a good learning opportunity. But at some point, a business will start to feel the strain of manually managing all of their social media efforts. This is often a time when a business starts to fall off track with its social efforts and loses momentum.

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Social media is taking the marketing sector by storm. Facebook, Instagram, Twitter and more are all great outlets for connecting with current customers and cultivating a whole new client base. One of the best ways to let prospective employers know you have the knowledge and experience to manage their social media marketing campaign is to complete social media certification.

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When it comes to a company that’s as large as Starbucks, new initiatives don’t get released to the public in a spontaneous manner. Instead, any big marketing push has to go through countless layers of approval before it goes out into the world. But while Starbucks and other large companies put a lot of work into their marketing, that doesn’t mean they always get it right.

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Hiring a Social Media Manager vs. Social Media Certification

Because social media has become so ingrained in most people’s daily lives, any company that wants to get grow should be utilizing the appropriate social media channels. Not only does social media provide a way to get in front of new potential customers, but it also provides a way to increase engagement with existing customers.

If you’re in the position of deciding how to better integrate social media into your business, you may be thinking about whether to focus on hiring a social media manager or invest in social media certification for your entire team.

Since this is a topic we’ve discussed with numerous business owners over the last year, we want to share our thoughts on it.

For more info visit our full post: Hiring a Social Media Manager vs. Social Media Certification

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While having a large number of followers may look impressive, if you want your Twitter for business efforts to have an impact on your bottom line, you need to focus on quality over quantity. Now that you know why it’s so important to target the right Twitter users, let’s take a look at several different ways to connect with the right people:

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While people are spending a significant amount of time watching video on devices of all sizes, only a small amount of businesses are taking advantage of this channel. So whether you’re still on the fence about being able to use video for your business or want to know more about what it takes to get the ball rolling, we have some very useful video marketing tips we want to share:

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Based on early tests and reports from a wide range of businesses, it appears that Dynamic Product Ads are in a position to have the same kind of impact. That’s why we want to cover some of the most important things for your business to know about making these ads part of your Facebook marketing efforts:

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If your business is B2B in nature, the value proposition of LinkedIn is a no-brainer. But even if you’re a B2C business, there are four important reasons why this site should be part of your overall social media management strategy:

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There are numerous reasons that businesses need to have a social media policy. The majority of individuals do not realize the potential danger that can be created through representing an organization in a negative way on social media. Therefore, it’s necessary to have rules and regulations which create standards for people to follow so that a company is represented properly on social media.

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A business isn’t going to benefit from haphazardly publishing random blog posts on their website, businesses that take a strategic approach to blogging are in a better position than ever before. Let’s take a look at exactly why blogging is such a great idea for your business:

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The Social Media Marketing Trends You Need to Know About

Since we speak directly with a lot of businesses and review quite a bit of data related to social media management, we want to use the remainder of this post to cover the social media marketing trends that your business needs to know about:

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If you’re trying to figure out how to integrate social media into your organization, social media training can provide everything you need to get your entire team on the same page. Since social media is such a broad topic, let’s take a look at some of the different ways that businesses decide to approach training:

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Many franchises are in one of two situations. The first is not using social media at all. The second scenario is using social media but being disappointed with the lack of results it drives. Both of these issues are linked to the same core problem. By following the five tips below, franchise social media marketing can become a success:

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Mobile Marketing: How to Target Your Local Audience Using Mobile Marketing

More people than ever are using mobile devices on a daily basis. This type of behavior presents a significant opportunity for businesses. Thanks to the type of marketing that can be done via mobile, it’s possible for businesses to interact with prospects and customers at the perfect time.

That type of mobile marketing utilizes location data. Since this is a specific type of mobile marketing with its own set of challenges and best practices, that’s what we’re going to focus on with the mobile marketing tips we share today:

Visit full post at: How to Target Your Local Audience Using Mobile Marketing

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Twitter Training Guide: 10 Reasons Why Your Business Should Use Twitter

Before businesses commit to any type of Twitter training, they generally want to know exactly why they should be using this platform. To answer that question, let’s look at ten key reasons why your business should utilize Twitter:

1) Branding

Twitter provides many ways to help build your brand. From publishing great content to responding directly to people having relevant conversations, Twitter can allow you to show people what your business is all about.

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How to Turn a Twitter Follower Into a Lead

One of the biggest criticisms that businesses have about Twitter is that for all the hype surrounding it, the platform doesn’t drive real results. Although it’s easy to understand why plenty of businesses feel that way, it’s not actually a problem with Twitter. Instead, it’s simply because they don’t know the best strategy for fully utilizing this platform.