Linkbait is viral content with the specific aim to attract links from the “linkerati” – this is a term coined to describe people on the web who might be able to give links. Links drive their own traffic, but they’re also a critical component to search engine ranking algorithms. The idea is the more high-quality links to your website, the more likely you’ll experience higher rankings. Linkbait is an effective way to attract links to your website, with the collateral benefit of viral marketing. Read more: http://www.distilled.net/linkbait-guide/#ixzz2Pi0j0X36














