SEO & Website Optimization Tips

Learn The Best Practices of On-page SEO, SEO-friendly Markup, and Website Optimization. Brought you by the experts at Click Centric SEO and Web Presence Group

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How SEO Can Work Wonders for Cosmetic Surgeons

Your cosmetic surgery expertise is not only your career but also your pride and joy. Making the surgeon you are has not been a bed of roses. The years you took in school and gathering the experience your boast of must have been though thick and thin.

However, important action is required to build an impeccable reputation- marketing. Doing it online is the most appropriate way to go by. Think of the number of people who will view your content far from your premises. There are more benefits of online marketing than any other traditional media advertising techniques.

When it comes to SEO for cosmetic surgeons, focus on the most crucial keywords in which your patients would search you with. But what are some of the ways to target keywords related to your cosmetic surgeon SEO strategy? Find them below.

Leveraging Surgeon SEO for Targeting Patient Leads

One thing you have to bear in mind while creating the keywords is that cosmetic surgery is as broad as any other surgery discipline. The patients on the internet have varied issues they want to be dealt with, just as those on the waiting bench of your clinic. There is therefore the need to get to very specific aspects that certain patients want to get done on them.

Instead of using such general terms as “cosmetic surgery experts” when doing SEO for cosmetic surgeons think of very finite phrases such as “breast implant in Seattle”, “Sacramento nose fixing experts” or “Atlanta rhinoplasty.” This way, the patients will fell that they are getting the right person to deal with their problem in a more comprehensive and competent way.

SEO Tips for Cosmetic Surgeons

Getting your keywords ranking on top of SEO listings does not mean use of uncommon words. Sometimes even highly targeted surgery keywords are less competitive. They get you pre-qualified leads and potential new patients. All you need to focus on when creating your keywords is the frequency of the important cosmetic surgery keywords from current SEO statistics.

Using the keywords in your links, tags, titles and testimonials is very important, but what about the content in your website. Most patients today are looking for the procedure they will have to go through in their operation, then decide how to schedule a consult with the specific cosmetic surgeons.

By highlighting what you think your patients prefer or what is best for them (from experience) you will be building trust in them right from the first article they read from on your website. For this reason, the articles should cover everything they want to know, ranging from the expected healing time, the pre-opt procedures and anything specific that appertains your practice. This not only helps fuel your cosmetic surgeon SEO strategy, but also adds concrete value to your site.

Choosing & Using Your SEO Keywords Wisely

By using your keywords in your content, you stand a good chance of ranking high in the search engines. The most important tip is to ensure that the keyword density in the content is optimized such that it is really promiscuous, at the same time neither monotonous nor eroding the technical matter in the content. What the patient read should be captivating, enticing and very persuasive, while still keeping the keyword density up there.

These few but important tips will get you patients from all over the globe every minute. Put them into practice and realize the success you have always anticipated in your career.

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Ecommerce SEO Services: What to Look for Beyond Better Rankings

When many companies invest in ecommerce SEO services, the primary interest is getting higher search engine rankings for the keywords that will drive more sales and conversions. However, what many ecommerce companies fail to consider is that ecommerce SEO is an intensive process that should be integrated with various other elements of the big picture.

What are those elements? Below we go into greater detail about the various components should be considered and mentioned by ecommerce store owners when seeking professional ecommerce SEO services.

Technical SEO

As stated by Tyler Tafelsky of ecommerce SEO company, Click Centric SEO, "it's all about the code, content, and the links." Whilst most people are familiar with keyword optimizing content and earning external links from other sites (as the core means of an ecommerce SEO services program,) many SEO firms fail to optimize the code.

For ecommerce site in particular, having a website that's seamlessly coded and error free is essential to thrive in organic search. The back-end coding structure of your webpages can impact how well search engines access, crawl, and interpret content. Additionally, the code can influence usability, too (e.g. site load speed, etc.)

So if you're seeking ecommerce SEO services, be sure to inquire about technical SEO capabilities. Does the prospective SEO company staff in-house developers and technical experts that know the in's and out's of SEO-friendly coding?

Ecommerce CRO

Driving traffic to your ecommerce site with SEO services is one thing. But converting that traffic (in paying customers, email opt-in's, etc.) is a different strategy. This centers on conversion rate optimization (CRO), and only a few SEO companies have the capacity to offer these services.

CRO is heavily on-site oriented, in that it focuses is ongoing testing of webpage structure, calls-to-action, sales and promotions, and other elements that inspire and motivate visitors to take action on your website. This is important to help maximize the value of your traffic (and thus maximize the investment of your ecommerce SEO services.)

Social Media

Social media is the true difference maker in what separates authoritative and dominant ecommerce sites from the rest. Being active on sites like Facebook, Google+, Twitter, and Pinterest can most definitely impact ecommerce SEO. This is because social credibility is huge mechanism in how Google and other search engines perceive legitimate websites worth ranking highly in the results.

Although most ecommerce service providers that offer social media marketing services are kin to only offering those services and nothing else, some ecommerce SEO companies do offer social media programs. Whether in the form of complete management programs to social media consulting programs, that value in doing social right is critical for SEO success and sustainability.

Other considerations you'll want to keep in mind when seeking the help of an ecommerce SEO company is how they company produces content (who is writing it), do they offer specific reporting and analysis, and how they approach content marketing and indirect SEO strategies.

If you have any other questions, let us know in in the comments section below!

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5 Advantages of Local SEO Services for Small Businesses

The local SEO services are one of the most effective marketing avenues for small businesses to grow their online presence and attract in-market leads. Local SEO services help you build your company's web presence on Yahoo, Bing, and most importantly, Google, thus leading to quality web traffic that helps your bottom line.

If you're on the fence about investing in local SEO services, scope out some of the advantages of local SEO below.

Local Brand Building

Being positioned highly in local search helps establish brand recognition and reputation. How? When your business' website is ranking near the top of the search results, your company is not only gaining organic advertising exposure, but it's more apt to gain reviews on Google+, Yelp, Bing, and other local pages and directories.

Authenticity of Advertising Exposure

As opposed to other forms of marketing and advertising, the local search listings are offer a higher degree of authenticity. This is because Google's search results are based on authority, popularity, credibility, reviews, and various other factors that establish the legitimacy of business online. When working with a local SEO company, earning top rankings in Google search overrides virtually all other modes of advertising. Furthermore, the people searching your keywords are actively seeking what you have to offer. These are in-market, qualified prospects that are often seeking a solution to their needs (and now.)

Instant Conversions

When people search local or geo-modified keywords (associated with a city or region like "wine shop in Berkeley, CA") they are often seeking an immediate solution to their needs. Gaining this search traffic can help result in instant conversions. This is huge advantage of local SEO for certain small businesses, particularly retailers and service providers. When rankings come, the profit potential is almost immediately noticed unlike other un-trackable forms of marketing and advertising.

Socially Engaging

Now more than ever, local SEO and social media go hand-in-hand. Consistent posting on social media sites like Google+, Facebook, and Twitter will only help increase the credibility and legitimacy of your business. Google recognizes this social credibility and now uses it as a ranking mechanism. If you're looking to hire a local SEO company, be sure to inquire about social media marketing (whether in the form of management services or consulting.) Review generation should be an integral aspect of any local SEO strategy, which also run parallel with local SEO and social media.

Attract Qualified Traffic

There is no better form of targeted advertising than local SEO. People want what you have and they a re seeking it out on the search engines. If you're one of the top businesses in the search results, you can attract these qualified prospects and turn them into paying customers. Conversely, several small business owners seem to be intimidated by investing in local SEO services. However, best practices of local SEO change quickly and rapidly, requiring small business owners and marketers to seek out only qualified local SEO companies. The barriers of entry may be low, but the number of solid SEO providers is slim.

DIY Local SEO Takeaway Tip

Many web-savvy small business marketers are interested in tapping into SEO resources to do local SEO themselves. When it comes to on-page SEO and establishing keyword relevancy, below is the simple premis for DIY local SEO in about 10 minutes. With local SEO, it's all about establishing "keyword relevancy" on per page basis. Whether via your homepage or inside "products or services" page, dedicate one page to your keyword target and local geo target. So if you offer dry cleaning in Boston, a sound strategy is create an "about our local dry cleaning services in Boston." This page will establish the keyword relevancy your site needs to set the foundation for local SEO success.

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Simple 10-Step Guide to Local SEO & Website Optimization

Whether you building a new website or looking optimize an existing one, a well-meditated local SEO strategy will bring in more new traffic. A solid SEO plan will not only increase your search engine rankings it will bring quality traffic directly to your site. There are a number of SEO and website optimization techniques you can carry out on your website to whip it into shape and attract quality traffic.

1. Know Who Your Customer Is

Building a solid SEO marketing strategy for your website starts with knowing who your audience is. This will help you target your market more effectively. Do research to find out who your customer is. What words or phrases do they use to search for your product or service? How long do they window shop before buying? Do they conduct extensive research before making a purchase? Do they spend a lot of money or do they spend very little money?

These are all essential questions to ask yourself when implementing a local SEO strategy for your website. It is important to select keywords that convert well and closely match the product or service you are offering. Google’s Adwords Keyword Tool is a great tool to aid with keyword selection and get an overview of search volume and competition.

2. Correct Page Titles

The page title is one of the most important parts of a successful SEO campaign. Page titles are the words appearing on the top of each web page. Include the keywords you are targeting in all your page titles. A good rule of thumb is to include the most important keywords at the beginning of the page titles. You may have to play around with them to get them right, but no worries - page titles are very easy to edit and Google updates the changes quickly.

3. Make Each Page Title Is Unique

Page titles, like unique web content, are another element of any successful SEO campaign. It is important to make sure all page titles are unique. You can do a quick Google search to verify this. It is a good idea to add the name of the city your business is in, since many people search by city. Also verify that your Meta tags are unique as well.

4. Build Internal Links

Build internal links within your website is key component to website optimization. Since the homepage is the most important page, try to link your pages back to it. Use relevant keywords in the link text. For example if you want to rank for the keywords “used cars”, use the phrase “used cars” in the link text. In order to make your link building look natural use different variations of the phrase.

5. Include Your Business Address on Each Page

Also an essential element to your company website optimization strategy is to include your business address and phone number on each web page. If your business has several locations, create a separate page for each location and link these pages from as many pages as possible. Also, if your business has several locations, list each one on the homepage.

6. Get Listed in Directories

Sites like Merchant Circle, Yahoo Local and Google Local Business Center let you list your for business free. Since these sites get tons of traffic, go to each one and add your business information.

7. Upload Videos

Make a simple video that explains your product or service. Upload your video to sites like YouTube, Vimeo and other free video sites. Be sure to include your keywords in the video title and don’t forget to include your website link in your profile. If you prefer a professional video for your website checkout sites like Spotzer, Mixpo, Spotmixer and Turnhere.

8. Make Sure Your Site Has a Blog

A blog is an easy way to get content on your website and it only takes a few minutes to set up. Once it is up and running, start putting content on it that includes the keywords you are trying to rank for. Make sure you add your blog to Google’s blog search engine, so every time you update your blog it will be added to Google.

9. Fix Any Technical Issues

Your website could have technical issues that are preventing it from ranking in Google. Sign up for Google Webmaster Tools to find out what issues your website is having. Your website designer or SEO company should be able to easily fix these problems.

10. Start Link Building

The above SEO strategies work best if you are continuously building links to your website. There are many ways to get links to your website such as article writing, sending out press releases, social media sites and more.

Keep in mind that a solid SEO plan takes time to generate results, so don’t get discouraged if it takes a few tries to get it right. Just like any other marketing tactic it must be implemented continuously to be effective. Some professional companies offer free SEO audits which is of great enlightnment if you plan to do SEO on your own. An audit from a professional SEO company can show you data revealed from certain tools that might cost a lot to use. In short, take advantage of all resources and information you can find on local SEO and leveraging the best practices of search marketing.

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5 Pillars Of Your Company's Website Optimization Strategy

The elements of website optimization contribute to a successful SEO strategy. Website optimization focuses on the technical and front-end aspects of a website to help maximize SEO potential.

In 2014, website optimization has evolved and many new considerations must be taken. Below we highlight five of the primary pillars that will define your company's website optimization strategy.

Create Complete Sitemaps

Sitemaps are an easy way to tell a search engine about pages on your site that would otherwise be difficult for the search engines to discover when crawling. In simple terms, it is a list of pages on your website and the related URLs, it also has some meta data about the URL such as how often it changes and when it was last updated. Sitemaps generally provide hints for web crawlers to intelligently crawl through your site and gather important and pertinent pieces of information that users are looking for. Almost every legit website optimization company will emphasize having at least one HTML sitemap and one XML sitemap.

Use Schema Markup

If you have structured content in your website marked using schema.org tags then it is bound to offer your site more clicks by providing the most important pieces of information on the search results page. Because these schemas are supported and acceptable to all the major search engines, the data or content you have in your site that’s structured using these tags will make it easy for search engines to get your site and display relevant results. The search results provided by sites using schema.org schema markup are generally more detailed and well structured. This makes it easier for users to access your site and even make return visits; it is a good way of attracting useful web traffic.

Develop Good Calls-to-Action

Any visitor to your site is not worth much if you don’t transact business with him or her. A call to action is generally the first step in trying to convert the visitor into a customer of profitable client; it may be a contact form to be filled, a button to be clicked or a sign up for periodical newsletter. A good call to action should use active words such as Donate, buy, subscribe, call, register etc. it is also important to create a sense of urgency by having offers that expire after a certain date, or offer gifts with new orders. It is also important to have the forms or buttons easily accessible, they should also be brief and to the point so as not to take too much of the clients time. They should also not be intrusive.

Keep Your Site Content Fresh

Many site owners tend to overlook this point when doing ongoing website optimization. Having your site periodically updated and filled with accurate content on your niche market will go a long way in not only attracting but maintaining clients and visitors to your website. As earlier noted, search engines tend to prefer those sites that have accurate and up to date content that is related to their keywords or niche market. Clients also tend to prefer doing business with sites that have current and fresh information and they are thus bound to be repeat customers in such a scenario.

Do Conversion Rate Optimization (CRO)

After doing SEO and attracting enough web traffic, the next logical step is usually to convert the visitors or traffic to your site into clients. This is known as Conversion Rate Optimization and does involve the use of a variety of analytical tools and relevant methodologies by the site owner or his marketing team. For CRO to succeed you must strategize accordingly by knowing the market you are operating in, know and fully understand you traffic sources, develop appropriate call to action mechanisms and set realistic targets on when and how to convert your prospect.

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Sitemaps and How to Use Them for Your Ecommerce SEO Strategy

Sitemaps are a critical yet often overlooked aspect of SEO. Sitemaps are immensely important for ecommerce SEO because ecommerce sites are often very deep with hundreds and thousands of pages.

Think of sitemaps as roadmaps for search engine spiders. They provide direction to all of your juicy, optimized pages that need to be crawled and indexed according to your ecommerce SEO strategy.

Below we define a couple different types of sitemaps and how you can leverage both for ecommerce SEO.

Two Primary Types of Sitemaps for SEO Strategy

The two major types of sitemaps are: XML sitemaps and HTML sitemaps. Using both is a must for any successful ecommerce SEO strategy.

Using XML Sitemaps for Ecommerce SEO

XML Sitemaps are a collection of URLs intended to direct a search engine spider which pages of the site are ready to be crawled and indexed. To help facilitate faster ecommerce SEO results, XML sitemaps should be submitted to Google Webmaster Tools. Precisely, this form of sitemap helps the search engines identify the primary pages of a site so they can indexed for faster rankings.

Using HTML Sitemaps for Ecommerce SEO

HTML sitemaps serve as an index which is visible on an ecommerce site. These sitemaps contain links to nearly every page of the site. However, because ecommerce sites are so deep, fitting all URLs on one sitemap can be a bit cumbersome. In this case, segmented sitemaps are an ideal solution for both organization and better ecommerce SEO performance.

You will also want have the HTML sitemap linked sitewide, such as in the footer or the header of the ecommerce site. Google spiders feed on sitemaps thus helping to crawl, index and rank the pages in a more efficient manner.

Use these sitemaps for your ecommerce SEO strategy, and set the foundation for a successful SEO campaign.

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Why PPC Campaign Managers Should Be Mindful of CRO

As a PPC campaign manager with about 3 years of experience providing PPC campaign management services (in addition to organic SEO services for over 5 years,) I have learned that "CRO" (Conversion Rate Optimization) is king.

"Website optimization" is a core practice when it comes to CRO, however in most cases when people think website optimization, they think SEO (overlooking PPC advertising.) The truth is website optimization is far more fundamental for PPC campaign management and landing page optimization.

Some of the most important elements of CRO that PPC campaign managers need to consider are:

Site load speed

Page copy

Images and graphics

Design elements and other rich media

Call-to-action

Look at this way: if people are not converting after they click your PPC ads, then what's the purpose of your PPC campaign?

To drive traffic? Try again.

Effective PPC campaign management centers on diligent CRO practices. Such practices are team effort with usability experts, designers, coders, and marketers. Many of these roles may overlap, the primary purpose is simple. PPC and web marketing companies need to be more talent-integrated.

For more information about PPC campaign management, CRO, and web marketing, visit the company I spearhead: Web Presence Group. I personally will give you a free audit based on your needs.

Article by: Tyler Tafelsky

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Tips for Optimizing Product Pages for Ecommerce SEO (and CRO)

When it comes to the ever-competitive search marketing context known as ecommerce SEO, product pages are the bread and butter of the overall strategy. Ecommerce product pages are the conersion touch-points that utlimately determine whether visitors add-to-cart now, or continue browsing on other ecommerce sites.

It's thus important that you respect both ecommerce SEO and CRO (or "Conversion Rate Optimization") when optimizing your ecommerce product pages. In this post, we highlight a fine article produced by Click Centric SEO about product page SEO for ecommerce sites. The article shares tips and strategies to properly optimize product pages for optimal search exposure and conversion rates. Some of the tips include:

Keyword Research for Ecommerce SEO

Optimizing Page Titles, Meta Descriptions, and Page Copy

Rich Media Optimization, such as Video and Image SEO

Check out Click Centric SEO's article 5 Key Elements for Optimizing Ecommerce Product Pages and start optimizing your product pages for both SEO and CRO.

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Using Internal Linking for Website Optimization

Have you ever wondered how some websites have two listings in the search engine results, stacked one on top of the other? That's the result of strong SEO and optimized internal linking. Strategic internal linking can be momentous for SEO and website optimization. When two very relevant pages are linked together with optimized anchor text, both pages have the potential to show up together in the results. This is commonly referred to as a 'double stack.' To learn more, check out this article on Using Internal Linking for Website Optimization.

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The Advantages of Content Marketing for Your Business

Content marketing is becoming more than just a buzzword in the Internet marketing and SEO profession. Content marketing is a rather broad term that underscores a powerful approach to promote a business on the Internet.

Creating brilliant content (whether in form of a video, article, blog post, or infographic) and marketing that content (whether through Google+, YouTube, StumbleUpon, or Facebook) offers a relevant, cost-efficient way to connect with highly target audiences. 

Learn the advantages of creating a business content marketing strategy, click here to read on.

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Powerful Website Optimization Tips

Learn various website optimization tips to better grow and enhance the online visibility of your website. At Web Presence Group, we offer a wealth of website optimization techniques to help you develop an effective website optimization strategy.

We are well-versed in the best practices techniques of organic SEO, link building, copywriting, and other facets of website optimization. Here we will share with you a number of website optimization tips and strategies to improve the marketing potential of your company’s website.

Learn these website optimization tips. 

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Website Optimization: Tips to Improve Load Speed

Although keyword optimized web copy and link building are the main factors of SEO, website load speed is an often overlooked aspect that can impact rankings. And what's great about this form of website optimization is that improving load speed is purely natural - nothing black hat about it.

Quick browsing speeds and improved website loading time are important for two primary reasons:

Visitors can have a better experience on your website (usability)

Search engine spiders can crawl and index your website more efficiently (SEO)

Click here to continue reading this article

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5 Empowering On-Page Optimization Tips

Almost anyone who knows a bit about SEO can write a page title and meta description with keywords in the copy. However on-page optimization these days requires a lot more to reign king of the search rankings.

Sure, off-page SEO, such as link building and content marketing, carries the most weight in actually getting your website ranked. But on-page optimization sets the stage for off-page SEO. That is, the content on your website must correlate to the inbound links pointing to your optimized pages.

On-page website optimization must never go overlooked. To help you master the craft of on-page SEO, we have outline 5 powerful tips to refine your skills and optimize your website to its fullest potential. Read these on-page optimization tips.