#marketing content

[blog-mycmmag]

Content Marketing : comment faire pour avoir un message impactant !

Content Marketing : dans cet article de blog, je vous explique comment faire pour avoir un message impactant sur les réseaux sociaux.

[leaderprinting]

4 Savvy Strategies for Crafting Unforgettable Content (Part 1)

In the age of visual brilliance and short-lived attention spans, sometimes we wonder if content really counts. But where would vibrant graphics or sensational social media campaigns be without dynamic copy? Nowhere! Like Batman without Robin, like brawn with no brains, hard copy is fundamental to your success.

So, how do you write content that commands attention? How do you write copy that moves a reader and compels them to action? In this three-part series, you'll discover four practical strategies for writing fun, dynamic, and memorable content.

1. Matching the Media and the Message

L.L. Bean is an outdoor clothing and recreational equipment retailer with this brand message: the outside is in everything we make. L.L. Bean believes the more time spent outside together the better, and they design products to enhance that experience. In one of 2017’s most intriguing print campaigns, L.L. Bean brought its “Outsider” concept to life with a print ad that could only be read outdoors. The copy, if read indoors, appeared almost blank except for these words sprinkled across the page: “Just bring this outside.” Readers who complied saw the full text emerge (thanks to photochromic ink, which changes color after exposure to sunlight) to reveal a full ad looking something like this:

"Welcome to the outside Where there are no strangers Where days have names like beach, snow, and bluebird Where the smell of the campfire means you’re in the right place You don’t need a passport to come here, an invitation to play here, or a membership to belong here Just step outside your door and you’ve arrived... It doesn’t matter where you come from Only that you come here often Wherever you are, join us Because on the inside, we’re all outsiders And if it’s outside, we’re in."

The text concluded with an L.L. Bean logo emblazoned across the bottom, and the “Outside” brand experience was one a reader could never forget!

Another memorable media and message combo was produced by Kentucky for Kentucky, the organization that unofficially promotes the state of Kentucky. This group placed a hilarious full-page ad in Oxford American with a brazen typo at the top:

“We speak you’re language.”

The accompanying copy explained: “We know. It’s ‘your’ not ‘you’re.’ We just figured that a typo would be the best way for our ad to stand out in a fine publication like Oxford American magazine. But nice catch anyway, William Faulkner.”

Oxford American, a quarterly literary magazine dedicated to featuring the best of Southern writing, was an iconic medium for this downhome message. Kentucky for Kentucky’s brand identity (irreverence and a commitment to upending traditional Kentucky stereotypes) preached volumes through this boorish grammar breach, drawing attention like a straight-up ad never would. Kentucky for Kentucky partner Whit Hiler was pleased with the result: “I think typos can be a good thing ... It’s so perfect for that particular magazine.”

Looking for more inspiration to up your creativity quotient? Join us again soon for examples, tricks, and tips to kick your content into high gear.

[erosandgaia-blog]

Content marketing on a budget

Budget is always a important agenda for content marketers, you don’t want to overspend which will leave to problems just like my ex wife. In order to have the right budget you need, you have to establish the spending. In today content marketing world it has been ineffective. In Joe Pulizzi book name “EPIC CONTENT MARKETING” he gave insights into why we’re ineffective, and what can we do to improve, without spending a significant amount of money.

Where is Content Marketing Failing

Approaching new strategy's can be difficult for a brand, there are 3 important measures that content marketing is not working today. Below are statistics what is going wrong with content marketing of today.

“ Discover your content content strategy: Take that niche and establish your unique angle (“tilt”) that helps you cut through the clutter and differentiate you from your content marketing competitors.”  -Joe Pulizzi.

37% of marketers have a documented content strategy. 

This is bad only 82% of enterprise marketers have no centralized view of the customer. (Joe Pulizzi) 

65% of CMO’s can’t measure return of investment (ROI) for digital marketing. (Forrester)

Why is Content Marketing Failing

The Problem with many content marketing strategy today, they are not concentrating on the business performance. They are focusing on key performance indicators (KPI). Instead of outcomes they have a difficultly time tracking and mapping content success. 

5 Tips for Accelerating Your Content Marketing Strategy

 Change can be tricky (like switching girlfriends) it’s important to make small detail changes that will set your marketing team to be effective. Just below are tips that Joe Pulizzio offered in his presentation. Don’t drastically make big changes right away, start with small changes.

1. State your mission. Your mission has to solidify your approach to content and all other aspects of your marketing strategy you want to achieve.

2. Your brand. When you ponder about companies like BMW and Samsung, you quickly know what the brand stand for in one single word. Attempt your marketing team with the same thinking process to what your brand stand for.

3. Don’t chase the next big thing. Marketers have to face a lot challenges    we are regularly distracted about how to engage the audiences by not overloading with information. Focus on content quantity, you must direct your audience attention for content emotional impact.

4.  Figure out your top goal. While there might be a over flow of business goals you are trying to accomplish through your marketing team, pick one goal and modify your goal for helping your marketing team to achieve its purpose.

5.   Monitor your content. Majority of the time marketing teams are putting a considerable amount of time into planning for, creating and launching their content. Then all of a sudden they don’t touch it again. Right after you launch your content, began tracking your performance ( you can used google analytics)  talk to your marketing team what is working, and what has to be change so you can succeed in your marketing plan.

HOW SHOULD YOU SPEND YOUR CONTENT MARKETING BUDGET

What should your marketing budget be? remember you are trying to save cost and not throwing money around like its some parade. Your budget should be $1000 not $100,000,000.

Spend $300 on Video

Video content is in demand for customers. You can invest a lot in video equipment, but great low cost options such has a smartphone or iPhone can take you a long way. You want majority your video equipment on editing videos. You will be surprise what basic video can turn into when you use editing software.

Spend $100 on Facebook, Twitter and Instagram

You must test your content to see if it works. By spending $100 on small amount in social adverting and boosting posts on Facebook, Twitter, and Instagram you’ll be able to identify what does and does not work with your audience on each social media platform. It’s important when your setting up your social media adverting you should be able to:

measuring your social media traffic

Narrow your audience to under 12k

Have new feeds

Your budget must be low daily

Gather insights and data

Call of action and social proof 

$400 On What Works Don’t Fix It

You should should have a understanding on what tactics are working well for your social media content. On the data you have gathered invest your remaining cost into the marketing strategy that did the best.

Hopefully this helps you in the marketing world. Remember there will be business with bigger pockets and more resources. Instead of focusing what you don’t have, focus on what you do have, and follow your own path to success.

[creatingnikki]

Today I learned the concept of ‘Unsought Goods’ in Marketing - goods that buyers do not normally think of buying. I realized how much I am like these. Nobody thinks of befriending or interacting with me in the normal course of events. Sellers usually use aggressive promotional stratergies to sell these goods. Neither can I nor do I want to promote myself. Such goods are purchased only out of fear of danger and lack of desire like insurance policies, funeral services, reference books.

Not a good, just a human. Why am I still treated like unsought goods?

[digitalplussa]

المحتوى التسويقي يساعد شركتك على الظهور أمام العميل قبل قرار الشراء من خلال مقالات ومنشورات ورسائل تشرح القيمة بطريقة واضحة، وفي هذه المقالة نوضح كيف يساهم المحتوى في جذب العملاء وبناء الثقة ودعم التسويق

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