Web Strategy Plus - Michelle Hummel

Welcome to Web Strategy Plus on Tumblr. Our site covers the latest topics on web design & development, search engine marketing, search engine optimization, social media marketing, branding and more. But here on Tumblr we also like #geek, #tech, #media and a lot more. Get in touch with us: info[at]webstrategyplus.com

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Here are the five rules you need to follow to ensure that your small business website has a user-friendly design:

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Learn Why Businesses Should Be Using Periscope

Since Periscope is still new but growing very fast, it’s the perfect time for businesses to start establishing a strong presence on it. Just as businesses that were early adopters of Facebook and Twitter are still reaping those benefits today, getting the jump on mass Periscope adoption is the perfect way to open up a new audience for your business.

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Having trouble finding something to write about? If so, checkout this Infographic giving you 10 great content writing ideas.

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10 Things Every Small Business Website Needs

If you want a website that not only looks great but is also capable of generating new leads for your business, make sure your site has all of the following ten traits:

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Now that we’re officially settled into 2016, it’s possible to move beyond predictions and look at the actual trends that are most likely to define the social media landscape over the course of the next year. If you’re a business owner who’s wondering where you should invest your time and resources in regards to social media, here are the trends that simply can’t be ignored this year:

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B2B vs B2C Marketing: What Sets Them Apart?

In order to grow, both business-to-business (B2B) and business-to-consumer (B2C) companies need marketing. While there is plenty of overlap between B2B and B2C marketing, being truly successful with either form of marketing requires several key elements.

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6 SEO Tips and Tricks for 2015

One of the reasons search engine optimization is so challenging is because it’s a tactic that’s always changing. If you want to stay ahead of the curve, here are the SEO tips and tricks you need to know for 2015:

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Learn Why Your Business Should Utilize Infographics

Whether it’s through your business or personal social media profiles, you’ve probably seen countless infographics over the years. The reason that infographics are so popular on social media is because they possess multiple traits. Those traits include being attractive, grabbing attention, providing educational value and expressing creativity.

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Whether you’re a curious new designer or an experienced professional the subject of vertical navigation is an exquisite talking point. It seems like the very idea of vertical page elements would break a cardinal rule in the field of web design. Yet searching through Google I often find plenty of clean, usable layouts that incorporate vertical menus. Lengthy navigation doesn’t work on every website but when it does work, it can be a blessing in disguise.

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Proven Ways to Increase Your Email Click Through Rates

Whether it’s your weekly newsletter or an email announcing a special promotion, the goal of most of the emails your business sends out is to get the recipients to click a link in the email and then take a specific action on your website.

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5 PPC Settings That Can Sabotage Success

When managing your PPC, do you ever ask yourself why isn't this working? Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms.

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7 SEO Facts Business Owners Must Keep In Mind

If you want your website to rank well in Google, it’s important to understand the basic realities of search engine optimization. Although SEO is a very broad subject, its most important components can be distilled into seven key facts:

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PPC Advertising Needs to Be Part of Your Online Toolbox

There are two common misconceptions about PPC advertising. The first is that it’s too expensive for anyone but members of the Fortune 500. While it is true that blindly diving into PPC can be an expensive mistake, as long as you enlist professional guidance, this form of advertising can provide an attractive ROI for a budget of almost any size.

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When marketers talk about the power of Twitter, what they’re really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this platform to target the right people. Although you can drive a lot of traffic without the right targeting, the majority of that traffic isn’t going to be people who are likely to become customers.

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Social Marketing Tips To Survive The Ever-Changing Facebook Algorithm:

One of the biggest challenges of social media marketing is the constantly changing landscape of sites like Facebook. While it’s clear that social media is now a key component of the Internet and is here to stay, that doesn’t change the fact that individual sites are continuously changing everything from design elements to their core functionality.

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15 Types of Facebook Apps to Enhance Your Facebook Page

Facebook apps let you customize your Facebook page in many ways. In this article I’ll share 15 ways Facebook apps can enhance and customize your Facebook page.

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The Best Ways to Maximize Twitter Lead Generation

Since studies within the inbound marketing industry have found that as many as 42% of businesses have acquired at least one new customer from Twitter, it’s safe to say that it’s worth investing some time and resources into developing a Twitter presence. The only problem is after you sign up for an account, trying to figure out the next best steps to take can be quite a challenge.

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