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Lead Generation What, when, who, how, and why

In order to effectively follow-up you need to know the Lead Generation What, when, who, and why.

What:

What product or service are they interested in? If you’re selling cars- are they interested in a family car, or a sports car, or a car they can go on long distance trips on.

When:

When do they desire to purchase your product or service and when do they want you to call them. They may be…

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How would you approach industry trade shows differently to consumer trade shows? How would you approach industry trade shows differently to consumer trade shows?

How do I approach a consumer show v’s a Business show

Let’s have a brief look at the differences between the two probably obvious to you but let’s get it out of the way)

B2C events normally have more visitors than B2B events and in most cases have more exhibitors

B2C events have less seminars than B2B events

B2C events do not normally have the electronic leads trackers (in fact I have never…

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Using the lead generation form

Walk through of Using the Lead Generation Form I realize that this video will be self explanatory since you have seen the actual lead generation for video in Video 1 above, however the important aspects are:

The 1 2 3 Rating system for post show priority follow-up

Finding out who the decision maker is

Finding out what products they want

Having a bit of info about the customer to make your…

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Social Media for trade shows. Marketers stop thinking too soon.

Social media for tradeshows is a large topic, and this post does not cover everything! In order for you to understand benefiting from Social media with your exhibit I need to address what social media is first (it’s my interpretation) below and then walk you through the basics of social media at tradeshows

https://player.vimeo.com/video/61543687?title=0&byline=0&portrait=0

Please note with…

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#social media

How to make trade show pre show marketing more effective.

There is a lot of bad pre show marketing for trade shows. Here’s one I just saw on linkedin:

“Be at stand 207 on the 15th-16th July for the best xyz solutions in the ABC Industry” at the whatever show (names have been removed of course)

It does nothing, it’s one ear out the other, forgotten a moment later, you need to get people to take action in your pre show marketing, (or any marketing for…

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#Pre-Show Marketing #Remember

The trade show strategy that is Guaranteed to increase leads

The Crowd Builder

How to qualify customers

Qualifying customers is one of the single most important thing you can do.

70% of leads are not followed up.

After a recent study of how leads are recorded it appears as tho leads are not in fact generated in the first place.

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Let me define a lead:

A Lead is Information about the customer that takes you from 1 phase of the sales process to the next.

Each product/service has a…

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The Pen & Paper Lead generation Form

Creating the ultimate form to fill out, and what you will need . This video walks you through the layout of a generic lead generation form plus examples of other forms for different businesses. You will get a close up view of a lead generation form and why it is set up this way. (more…)

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#lead forms #paper lead forms

How to use the Infosalons Lead Tracker

One of the biggest problems I see is the use or rather misuse of the Infosalons Leads Tracker

Before I create the -How to sell teachings it is important to know how to record leads. (more…)

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#infosalons #leads tracker #record the lead

There have been books written on the subject of why you should exhibit and if you go to the organisers website hey will give you many more, but there are only 3 real reasons to exhibit Generate Leads Generate or update a database Improve brand awareness (which is achieved if you focus on the top …

#reason to exhibit #why exhibit

The Purpose of Exhibiting

There have been books written on the subject of why you should exhibit and if you go to the organisers website hey will give you many more, but there are only 3 real reasons to exhibit

Generate Leads

Generate or update a database

Improve brand awareness (which is achieved if you focus on the top 2 reasons)

The Video below is essential for all video training to come. It walks you through those 3…

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#Reason to exhibit #why exhibit

Strategy for tradeshows

Skip to the Strategy

Why our trade show strategy is needed

Have you ever seen a stand builder company, or even a simple banner company with a single testimonial that shows how much they increased lead generation by? The answer to that is a big fat NO,no one ever has and no one ever will. I am not saying don’t use them- I am saying they are not a strategy in and of themselves to get more leads, Yet…

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#Proactive Marketing #Strategy

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#trade shows

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