Course Post #9: Childhood Nostalgia and Transmedia Narratives
*WARNING: Childhood Nostalgia*
The Following Images and/or Content May be Annoying to Some Readers… Reader Discretion is Advised.
In recent years, discussions have taken place amongst a large portion of the younger millennial generation regarding childhood cartoons. Most of these conversations have transpired on popular social media platforms such as Twitter and Facebook, mostly Twitter though, because most of the younger population doesn’t exactly want older family members virtually witnessing their social media affairs. These conversations about our favorite childhood cartoons have essentially led to one overarching debate— Which T.V. channel had the best cartoons during the late 1990s and early 2000s? Nickelodeon or Cartoon Network?
From the late 1990s to the early 2000s, I was an avid Cartoon Network viewer even though as a 5 or 6 year-old I was probably a little too young for some of the channel’s shows. Some of the more popular shows (at least my favorites) consisted of Dexter’s Laboratory, The Powerpuff Girls, Cow and Chicken, Ed, Edd, and Eddy, and Courage the Cowardly Dog; most of these series were started during the late 1990s and ended in the early 2000s. As many of these series started to come to an end, Cartoon Network began replacing these series with newer ones, and it was at this point I made the dramatic switch over to Nickelodeon.
During the mid-2000s, I became an avid Nickelodeon viewer. I was introduced to some of the greatest shows: Spongebob Squarepants, The Fairly OddParents, Jimmy Neutron, Hey Arnold! etc. The one thing I always appreciated about Nickelodeon was the element of interconnectedness all of their cartoon series shared. Nickelodeon created several crossover, or “mash-up”, specials and films—something that Cartoon Network never did. Nickelodeon incorporated elements of transmedia storytelling in their mash-up specials and films, which helped create an overall unity amongst Nicktoon characters. For example, in 2004 Nickelodeon released a mash-up of The Fairly OddParents and Jimmy Neutron called Jimmy Timmy Power Hour. As a 10 year-old, I remember this being one of the most mind boggling television experiences of my life because Timmy Turner and Jimmy Neutron essentially switched dimensions; Timmy was in Jimmy’s world and Jimmy was in Timmy’s world! Of course, a part of my astonishment stemmed from the fact that Timmy and Jimmy had inhabited two completely separate narratives and worlds, and now all of a sudden they were merged.
Even aesthetically, Jimmy and Timmy were different; Jimmy was now animated to fit Timmy’s world and vice versa. The multiplicity aspect of transmedia storytelling in Jimmy Timmy Power Hour created this sense of interconnectedness between the two characters; it made two completely different narratives and universes parallel. Multiplicity allowed Jimmy and Timmy’s story lines and universes to be expanded in the minds of viewers by “exploring the opportunities that could have been brought on by making different choices at the times of difficult decisions made during the plots” (source). Up until this point, viewers could not conceptualize Jimmy and Timmy inhabiting different worlds or narratives other than their own, but suddenly the possibility of this happening was actualized, which created the illusion of all Nicktoon characters being connected in some way; the actions of one Nicktoon character in a narrative could have an impact on the narrative of a completely different Nicktoon character.
Reflecting on Nickelodeon’s use of the transmedia storytelling technique of multiplicity, I now understand why so many of the channel’s shows resonated with such a large part of the young millennial generation. Nickelodeon promoted a sense of unity and interconnectedness amongst all of its cartoon characters, which is something Cartoon Network did not do with theirs. Nickelodeon’s use of transmedia storytelling also allowed the Nicktoon franchise to promote itself as more of a brand by creating merchandise such as video games, toys, and clothing.
Although I express nostalgia toward both Cartoon Network and Nickelodeon cartoons, Nickelodeon, in my opinion, has definitely made a more lasting impact on the younger millennial generation as a whole.












