Six Reasons To Blog For Success In Online Marketing
The rise and rise of blogs as part of the Web 2.0 phenomenon has taken over the internet. Today's savvy web marketers are using blogs as an additional weapon to generate leads, build trust, and improve their search engine rankings. Here are six reasons you should think about blogging.
This is funny. Yes, blogging can be a lot of fun. Just open a publishing window and do it without being constrained by corporate style guides and other creative barriers. Do you have something to say? Just say it. Another fun part of blogging is that people can post comments on your blog posts. Your posts plus reader comments become a valuable food source for search engines.
It's cheap and the most powerful blogging system is free. WordPress seems to be the standard for blogs and is now standard with very affordable web hosting plans. For less than $100 a year, anyone can get their own domain by including a blog.
I wouldn't use any of the free blogging services unless you were really desperate. You cannot be sure that they will always be free and that your contributions will create wealth for others than your own.
It's quick and easy. If you can use a notebook, you can create a blog. The interface is very intuitive and allows you to add and edit text, photos, videos, whatever you want. Do you want to change the look and feel of your blog? There are hundreds of designs that take less than a minute to upload and install.
It gives you individuality of products and services. People like to do business with people they like. By blogging, you show your target market that there is a real person behind the company you represent. By reading your blog posts, you can get an idea of what you do - warts and whatnot. The personal aspect of blogging is one of its strongest qualities.
Your blog site becomes another internet asset. Some blog sites get thousands of readers every day. That traffic can be turned into hard and cold money through Google AdSense ads, affiliate programs, and direct sales of ad space. As your blog grows, this is Google PageRank. You also benefit from linking from your website to other websites you want to promote.
Search engines love blogs. Many SEO forums say that Google employees are great bloggers and as a result, Google's spiders and blog indexes are more common than regular websites. This may be just a rumour, but I found it true in my case. If you blog every day, chances are that Google and other major search engines will track your blog every day looking for that new content.
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