wrtg 3305: writing as information design @wrtg3305 - Tumblr Blog

https://www.finedininglovers.com/blog/news-trends/should-we-have-infographics-on-food-and-drink-packaging/

This is actually an extremely interesting article detailing the hype surrounding food labels/packaging-- and if there should be infographics on them or not. (Like physically, ON them. I really like this idea.)

In the entire ad itself, there is contrast between the light background and dark to white lettering and graphics. The grey background also works well to complement the ad. The repetition is found between the use of the color brown and even the coffee cups being shown nine times on each cup sleeve. These coffee cup graphics are aligned in a way that brings your eyes across them and down the page, while also keeping the placement clear and readable. As far as readability on the right side, though, I would have liked to see maybe more contrast between the text and the background of the sleeve-- the graphics can become sort of muddied along with the text.

http://feministing.com/2014/12/03/infographic-sexual-violence-on-college-campuses-by-the-numbers/

This example of design is simple and striking. It calls attention to the ‘1 in 5′ ratio by placing it at the top center of the page. There is also contrast that serves to make the page display more interesting/appealing to the eye by the colors at the bottom (used to represent the numbers in the graph). Repetition is used in the words ‘undergraduate’ and ‘sexual assault’, which for the most part takes care of the need for a nice and clear title. The alignment is centered and I think it works well to lead the readers eyes down the page, from the largest text to the smaller text.

Also, I realize these are two images that have been screenshotted and clipped to go together, I just really liked the combo and found that it worked well for the site and their message.

This is a great infographic, and not just because of the design principles involved.

The contrast provided by the words in red on a white background provide more than aesthetics.

The use of icons in a repetitive fashion on the right side of the text contribute to more than alignment and proximity.

The layout design of the building on the left of the text delivers more than mere information.

The rhetorical strategies employed in the design of the text are effective, but according to Lloyd Bitzer “situation” is the most important part of rhetoric.

If the intended audience of this infographic finds itself in a dangerous “situation” as noted by the use of icons, then CONTENT becomes the main focus.

This infographic holds a quiet but undeniable power....

The power to save a human life.

I would call that a little more than “rhetorically” significant.

https://pin.it/t7tsxd7ymmpvub

I think my example of good design didn’t post, so just in case, here is a design that is encouraging people to shop for produce (and likely shop in general) locally. I think this design plays well with colors, keeping the tone light and airy. The placement of the title, “Buy Local”, is in the center of the building, which is in the center of the page as well. This gives us the information we need to know about the design, but right in the center of the page, and designed in a pleasing way. It is tasteful in its use of contrast and the natural color scheme, and in the way it utilizes the repetition of shades of orange and green (and even the stripes on the awning of the building repeat). The message is clear and creative-- and fun to look at!

This is an infographic that focuses how gaming has changed over the years and how video games have affected the health of those who play it. The infographic mentions who plays video games, who gamers play with, how games are used to improve health, and how playing video games has changed the amount of time spent doing other popular activities.

Questions

Question 1: Do you believe that the color scheme is effective in conveying the information on the infographic? How does the overall color scheme make you feel?

Question 2: Is there a pattern to the objects used in the infographic? Are those objects used for a reason (EX: to help the viewer feel nostalgic)?

Question 3: Do you think certain aspects of the infographic should be emphasized more or less than they already are?

Question 4: Do the type choices work for the overall infographics? Do the font sizes of the text in certain portions of the infographic make it difficult to read?

I love this. It may break many conventions of a stereotypical infographic, but it also enforces the ideas behind an infographic.

The text has a target audience, and information is relayed effectively through the use of contrast using color.

The repetitive nature of the first sentences makes a rhetorically significant statement.

Alignment and proximity are displayed in the text in the form of parody - the information is structured as a piece of writing...containing information about writing.

Very cool...

I mean “rhetorically effective”.

This infographic about U.S. military interventions in Latin America is a great example of using one large visual (in this case, a map) and designing around it. The circles indicating the different interventions are consistent and effective because they present useful contrast (in shape and color) to the rest of the page. The skull icons are self-explanatory, and the icons that may not be are highlighted in the legend at the bottom, which uses the same color as the title so you know it’s important.

#infographic #info design #information design #data viz

Okay, first a little history. This is an old advertisement for the five millionth Internal Harvester to come off the manufacturing line. The tractor, a 1066 model, came off the line on February 1, 1974 at the Farmall Plant in Rock Island, Illinois, making International Harvester the first manufacturer to produce 5 million tractors.The tractor came with the best options available at the time, as well as a special paint scheme and chrome on the exhaust, grill, and rims. The tractor, with the Serial #2610172U035153, can currently be found at the Montana State Agricultural Museum in Fort Benton, Montana.

Now, on to the questions:

1. Do you believe the emphasis to be on the correct area of this advertisement? Are the marketers emphasizing what they should be?

2. Do you believe that the color scheme works for the overall poster?

3. Do you believe the peach circles with the dates - to indicate how long International Harvester had been manufacturing agricultural equipment at the time - are a distraction from the rest of the poster, or do they add to the overall design?

4. Do you believe the typeface and the weight choices of the text to be appropriate for the advertisement?

I really liked this infographic because wine and cheese can be used for multiple occasions from casual dinner night to a fancy business meeting. Due to that reason this can be useful to any audience over the age of 21 looking for the perfect wine and cheese pairing. I believe that this data set is accurate because no matter the time being 1990 or 2018 the different types of wine or cheese do not change. More may be added to the list but generally the tastes of each are going to stay the same. The contrast of the background works very well I believe because the purplish color is what someone thinks of when they think wine.

Most Popular NFL Teams in States that Don’t Have One

The blackened states have teams, but the contrast makes the states without teams pop, due to their being colored. The use of the team logos and colors also makes the most popular NFL team easily identifiable, even to someone who may not be a huge football fan (you can’t escape football in this country - you’ve seen the logos).

This infographic is interesting because it uses sleep themed graphics to present the information. It presents seven major side effects of sleep deprivation, as well as information about how much sleep is recommended for specific age groups. It is also able to present a lot of information in a usable way. I like the infographic because it uses visually enticing graphics and colors related to nursery rhymes.

Though the dataset might not exactly be up to date now, the design behind this infographic is something I still think is impressive. The information is presented by only using single numbers, which are easily contrasted by the different color choices and the larger font size. Proximity is also nicely done, given that each fact is split into their own box. Nothing about this information is necessarily complex, but it’s accessible and easy to communicate with its audience. For me, at least, a well-designed infographic goes a long way, even if it doesn’t try anything too ambitious.

I found this infographic interesting because of the way the pie chart is laid out. They use this pie chart to make college students aware of unexpected and sometimes unnecessary costs by using a sense of humor with each explanation. Each explanation is laid out in a uniform fashion, using a repetitive technique. Using a piece of notebook paper for the background allows the contrasting colors of the pie chart to stand out. I enjoyed looking at this.

This infographic shows the effects of video gaming on American culture and health. It also shows who is playing video games and how video gaming affects the family.

I like how the infographic uses a lot of older imagery to put the information on. For example the older looking tv and the “Parent Control” category to sort of resemble the dials. Also, the NES cartridge and controller to the left (the controller being used as the bars on the bar graph).

Good Points - Information is easily accessible through consistent font use in subject headers aided by the alignment of the information on the page (repetition)The page is divided into four quadrants making it aesthetically pleasing. Icons are used effectively to convey meaning. Content is effective through the information given.

Bad Points - The color scheme contains shades that are too similar, except for the gray area, providing little contrast. The icon in the employment quadrant is not effective, it reminds me of the Communist Party or Nazi symbolism. The white color of printed texts does not provide enough contrast to the background colors. Repetition of %’s is BORING. The title of the text could use more bold designn elements to provide emphasis and grab the audience’s attention.

http://linuskraemer.blogspot.com/2010/08/360-degrees-of-cake.html

This infographic is interesting because it shows little information in a tasteful and appealing way. I have found that it draws my eyes into the photo, as my first reaction was to lean in closer and read each cake name! I wish the names were more readable, but I am not sure if they could be very easily-- at least not without increasing the size of the entire infographic, or putting some sort of highlight behind the words. The contrast (somewhat), repetition, alignment, and proximity are all taken care of in a way that benefits the graphic.

Also, the link shows how the individual took the steps to make this infographic. It’s really interesting.

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wrtg 3305: writing as information design