For many consumers, there is nothing more frustrating than buying a premium garment only to find that, after a few laundry cycles, the neck label begins to feel like a sharp plastic blade. This phenomenon, often referred to as woven label stiffness, affects everything from high-street fashion to luxury loungewear.
For many consumers, there is nothing more frustrating than buying a premium garment only to find that, after a few laundry cycles, the neck label begins to feel like a sharp plastic blade. This phenomenon, often referred to as woven label stiffness, affects everything from high-street fashion to luxury loungewear.





















