Chris Webb Tucson

Real Estate Marketing tips and services for serious Realtors. I have exclusive services and consulting to help agents develop their marketing and business. If you are serious about marketing, we should chat.

[yousocialmarketing]

Changes are rarely comfortable

Changes are rarely comfortable

I have talked with several agents before about changing their working definition of what change is and how we think, feel, and act about change. We often times have a knee-jerk reaction to the word change either in the positive sense, saying something like “change is good!” Or we express in a negative sense our dislike for change with something along the lines of “I just hate change!” Does this…

View On WordPress

[yousocialmarketing]

YouTube - Videos version of content marketing

YouTube – Videos version of content marketing

YouTube has been around for a while and it is not going away anytime soon. As a Realtor, do you know the reasons why you need to have it as part of your content marketing plan? The main reason is because online video is taking over the internet. This means your customers are not just looking at it as a preferred form of content, they are expecting it. If your customers are expecting it and it is…

View On WordPress

[yousocialmarketing]

Vantage Theme - Simple CSS to Hide Webpage Title

Vantage Theme – Simple CSS to Hide Webpage Title

I love the Vantage theme in WordPress. I enjoy the page builder because of its ease of use. However, one thing I have had some slight struggles with was the title of pages. It always seemed to be misplaced among the design. I did find a solution to this page title problem and I am going to share it here. Vantage Theme – Page Title layout The layout is odd because of the overall page building…

View On WordPress

[yousocialmarketing]

A Realtors Guide to Content Marketing

A Realtors Guide to Content Marketing

Content marketing is all about providing content which end-users, people who are looking at your website, are interested in. In the beginning, this is much tougher than later in your content marketing work. For this reason, I wanted to share a few ways to develop great content to not only attract, but to capture the attention of your readers and ensure they will come back again and again. Text…

View On WordPress

[yousocialmarketing]

InHouse Marketing - Tucson's very own Real Estate Tech Start Up

InHouse Marketing – Tucson’s very own Real Estate Tech Start Up

As my website name states, I am Chris Webb and I am from Tucson. This allows me to connect with several other people from Tucson who are in both the real estate field and the technology sector. Here I will be profiling a great company which I have had the pleasure to come across over the past 6 months. InHouse InHouse is a great company here in Tucson. They are the web designers of the future in…

View On WordPress

[yousocialmarketing]

Get14,000 leads per month from Craigslist

Get14,000 leads per month from Craigslist

Would you like a Real estate marketing strategy to quickly and easily get 14,000 leads per month on Craigslist?? Here is the quick answer… You can’t. The marketing strategy I lay out here is one we used years ago and some Realtors are still using it as a major part of their marketing strategy. If you are one of these Realtors, please read the rest of the post and find out what is wrong with this…

View On WordPress

[yousocialmarketing]

SEO update - What Realtors need to know

SEO update – What Realtors need to know

Two subtle Google SEO Changes SEO Update – A recent Google update went virtually unnoticed these past few weeks. On May 4th Google made a change to the way it allows users to view webpage results online. The change has to do with the title and description aspects of Search Engine Optimization, or SEO. Some are calling it Extended Headlines and with good reason. This new change does not change the…

View On WordPress

[yousocialmarketing]

The Simplest Way to Understand Facebook...for Realtors.

The Simplest Way to Understand Facebook…for Realtors.

Facebook is a great place to advertise your content, especially when it fits your content marketing strategy. It is the largest social network in the world which means everyone and their mother is on Facebook. I often meet with agents who do not have the proper framework to use Facebook and I have to educate them on the way social media works. The Social Network… The social network is not just a…

View On WordPress

[yousocialmarketing]

Content Marketing plan for Realtors

Content Marketing plan for Realtors

Content Marketing is vastly different than traditional models, especially when it comes to planning. Traditional sales and marketing models rely on metrics like # of cold calls, # of contacts, and the like. Now, I want to be clear – I do still see a place for this in the real estate industry, but it is changing. It is changing in every aspect of sales and marketing. Back to the content marketing……

View On WordPress

[yousocialmarketing]

Content Marketing for Real Estate

Content Marketing for Real Estate

Content marketing for real estate is something agents struggle with all the time. They always seem to think that content marketing is some sort of far-reaching way for internet gurus to market and all of a sudden leads magically appear. This is half true – as the line goes in Field of Dreams “if you build it, they will come.” In this case, if you create good content, leads will come. But what is…

View On WordPress

[yousocialmarketing]

Good Reads - Books for Real Estate Professionals

Good Reads – Books for Real Estate Professionals

I was recently met with an agent who said “Chris, can you give me a list of books to read?” So I thought I would give you a list of some of the books I recently read as well as some foundational books which all Realtors should read. Keep in mind some of the books I read are not industry specific to real estate. Being a marketer who was once an agent, this makes purfect sense. I am seeing…

View On WordPress

[yousocialmarketing]

The first article you should read if you are thinking of becoming a Realtor

The first article you should read if you are thinking of becoming a Realtor

Thinking of becoming a Realtor? I meet with people all the time who are either new to real estate or interested in real estate. They ask me how the market is going and what current rates look like. BTW- as a non-licensed loan originator I always defer on the rate question!! The one other question they ask is “how much does it cost?” A franchise cost you can work with When I was preparing to leave…

View On WordPress

[yousocialmarketing]

Turn your disappointments into appointments that drive your business

Turn your disappointments into appointments that drive your business

  I heard a funny play on words the other day, the person mentioned how they dreaded seeing a particular family member and call all the meetings “Disappointments!” As I thought about this I realized several Realtors out there are suffering from the same concept. They are going on appointments and walking away disappointed.  So I wanted to go through some of the causes and how to remedy them here.…

View On WordPress

[yousocialmarketing]

Fear of becoming a new you - A Successful You

Fear of becoming a new you – A Successful You

I read recently about the fear of becoming someone else and I began to think about several things and how they play a role in who we are and what we will become. Are you afraid of becoming someone else? A more successful you? Of course, the knee-jerk reaction is a resounding “no,” but really look at it. What do your actions state? Are they conducive to high achiever? These questions should remain…

View On WordPress

[yousocialmarketing]

Is Twitter Dead? A Realtors Guide

Is Twitter Dead? A Realtors Guide

Next week Twitter will make a drastic change to its network. They are changing the way users see tweets on their home screen. Rather than the traditional feed of tweets in which it is first in first out, they are changing to an up to date… wait for it… algorithm. I know we have all heard about these “algorithms” and rarely do we understand them. Here are some tips for Realtors to change…

View On WordPress

[yousocialmarketing]

Linkedin 101 for Realtors

Linkedin 101 for Realtors

As I meet with agents they often suggest that they do not want their business and personal social profiles to mix. Linkedin is exactly what Realtors can use to do this. Linkedin is designed for the professional aspects of social media. This is a great way for Realtors to develop long term business. There are a few things Realtors must do in order to ensure your message gets across in a truly…

View On WordPress

[yousocialmarketing]

Social Listening for Realtors

Social Listening for Realtors

I often read about how social media is like a cocktail party or a community. I am sure you, like me, have been to a party in your professional life at one time. Do you remember what you did? Did you speak with other professionals? Now let’s bring this to the present day. If you had the opportunity to go to a great party and you bumped into someone who was interested in your industry, what would…

View On WordPress