10 Day Publicity Scores Wall Street Journal for a Client
Check the live article out here: http://online.wsj.com/article/PR-CO-20130419-912085.html?mod=googlenews_wsj

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10 Day Publicity Scores Wall Street Journal for a Client
Check the live article out here: http://online.wsj.com/article/PR-CO-20130419-912085.html?mod=googlenews_wsj
PRESS RELEASE: Where Duster Cans Cannot, New Hurricane Canless Air System™ Delivers
PHOENIX, ARIZONA – While most people probably fondly remember John Scherer as the demiurgic creator of the best-selling instructional DVD series, “Video Professor,” they are soon to also recall his most recent entrepreneurial endeavor. Hurricane Canless Air System™ (http://www.canlessair.com) represents the ingenuity of efficiency merged with eco-sensitivity. This new undertaking by Scherer emblematizes his fine pursuit of the ingenious resolution to the echelon of problems that are fomented by the conventional canned aerosol products of the present day.
Canned air products contain a myriad of hazardous compounds that denigrate the delicate ecosystem, and that have countless associated side effects. Standard canned air products contain three lethal chemicals that act as Volatile Organic Compounds (VOCs): difluoroethane, trifluoroethane, and tetrafluoroethane. These chemicals are directly related to inhalant abuse because they cause a “temporary high” that often results in fatalities. Furthermore, such products are known to cause flash fires that can result in serious injury, and they often freeze-up with continuous use, commonly resulting in frost burns.
Hurricane Canless Air System™ presents a viable, ethical and environmental and budget-friendly solution:
· Requires only a one-time purchase;
· Quickly recharges when plugged in;
· Uses natural air, emitted at hurricane force;
· One-time investment; lifetime can-less air;
· No harmful chemicals or greenhouse gases;
· No freezing or frostbite;
· No flash fire risks;
· Environmentally friendly;
· 5,000 times more affordable than canned air;
· Canless Air has developed a revolutionary antistatic unit that’s safe for clean rooms.
“When I set out to create this product, I knew that I had to not only design something that was innovative and useful—but that would also benefit mankind and our environment,” explained Scherer. “When the realization hit me of the negative propensity of canned air products, and their detrimental environmental constraints, I knew that I could design a more affordable, efficient and environmentally friendly, natural air product.”
Learn more online at: http://www.canlessair.com.
About Canless Air
Hurricane Canless Air System™ was created and designed as the brainchild of entrepreneur and visionary, John Scherer. It is available in a trim line can with an easy grip handle. This innovation evinces a revolutionary way to eliminate unwanted dust using the same air we breathe on earth. Learn more at: http://www.canlessair.com.
PRESS CONTACT:
Troy Bohlke
Founder Ten Day Publicity
Tel: 855.TEN-DAYZ
Email: [email protected]
Web: http://10daypublicity.com
Phoenix, Arizona Marketing Agency – 10 Day Publicity
Just Call: 855.TEN.DAYZ – http://www.tendaypublicity.com
SEO, PR, Social Media, Video, Reputation Management, Software and Marketing Solutions.
Services Offered:
· Search engine optimization (SEO)
· Video marketing and production
· App creation, production and marketing
· Reputation management (ORM)
· PPC (pay per click)
· Social media maintenance or management
· Video production and marketing
· Public relations
· Consulting
Give us a call today toll free at: 855.TEN.DAYZ
Or visit us online at: http://www.tendaypublicity.com
Founder: Troy Bohlke (http://www.troybohlke.biz)
Cofounder, CEO: Michael Lazar
Major Press Release Placement and Syndication for Client: Essential Edibles
We are thrilled to announce another major syndication win for a client of ours, with these top placements in Tier One news among 1000s of news sites that syndicated this press release.
SFGate.com
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finance.sfgate.com
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Boston.com
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Mercury News
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Star Tribune
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Newsday
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The Sacramento Bee
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InvestorPlace
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Kansas City
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The Columbus Dispatch
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Star Telegram
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News OK
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Cincinnati.com
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finance.cincinnati.com
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Albany Times Union
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News and Observer
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Minnesota Public Radio
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Press-Enterprise
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Daily Herald
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10DayPublicity.com Announces New Acting CEO, 10 Business Day Guarantee on PR
10daypublicity.com announces a new CEO and direction, and 10 day guarantee on National Publicity for its clients.
PHOENIX, AZ, January 4, 2013 —
10DayPublicity.com (http://www.10daypublicity.com) is paving the brightly lit pathway to public relations successes for its clients with a unique 10 business day program for gaining national publicity. Recently, the PR firm has hired a new CEO to take the agency in the right direction in 2013 and continue the firm’s strong history of excellence in public relations.
“We are pleased to announce that Michael Lazar will be the new acting CEO of 10daypublicity.com,” said Troy Bohlke, cofounder and previous CEO. “With Michael at the helm, this firm is in the hands of a highly experienced PR veteran. I look forwards to a strong tenure of him with our PR firm… we couldn’t be in better hands.”
The mission of the PR agency – which also provides Social Media, SEO, Reputation Management and Video Syndication services – is to offer clients guaranteed national publicity on their press releases within 10 business days from clients contracting them for their services.
Numerous clients are already happily lining up for 10 Day Publicity’s competitively priced marketing services.
10 Day Publicity was founded by marketing guru and seasoned public relations and marketing veteran, Troy Bohlke (the former CEO of the reputed Focus Niche Media). It is now headed by incoming CEO, Michael Lazar (also the CEO of Content-Author.com, a well known online PR, SEO and copywriting services provider). Combined, the dynamic duo has more than 40 years of experience in the PR, SEO, Social Media and in other online marketing fields.
“Publicity is just a wonderful tool. It provides you with credibility, it also educates your customers and your potential customers about your industry, and it provides you with massive amounts of desirable exposure, as well as driving more business your way,” explained Troy Bohlke, cofounder of 10DayPublicity.com.
Bohlke poises a very pertinent question to the businesses that have not yet harnessed the power of the press release. “Why do so few businesses conduct these campaigns regularly? One of the reasons is that many don’t know how; or they just don’t have the time to learn; or they simply believe that it isn’t attainable,” he explained.
Currently the company is offering guaranteed nationally distributed press releases in 10 business days or fewer, from the time that clients make the initial payment and contract them for their press release services, until time to national distribution and syndication.
“Our main goal is to provide clients with the actionable feedback and national syndication that they require on their press releases, so that their image and brand receives the proper recognition that it requires… and on a national level,” explained Michael Lazar, a leading PR expert and acting CEO of 10daypublicity.com.
“From the first moment that clients contact us, we are with them every step of the way,” Lazar said. “We make sure that we compose a press release that properly represents the company, its goals, its ideals, its mission statements, its ethics, and its brand to the national and to the international community.”
Learn more about 10 Day Publicity’s services at: http://www.10daypublicity.com.
About: Ten Day Publicity was founded in 2010 with the mission of providing Tier 1 Press Release services, SEO, Video Syndication, Social Media and Reputation Management for boutique, medium and large-sized businesses. The goal of the company is to offer the same services that the major PR Agencies, SEO Firms, Social Media and Video Production companies offer, but without the typically high associated costs. The company specializes in Press Relations/Press Releases, Social Media, SEO, Reputation Management and Video Syndication. They guarantee your press release will be nationally syndicated in 10 business days or fewer. Learn more at: http://www.10daypublicity.com.
Contact Information
Michael Lazar Title: CEO/Cofounder 10 Day Publicity PHOENIX Phone: 480-277-5829 Visit Website
10daypublicity.com - Video Syndication
Using unique video syndication methods, we can help you get your message out to the world. Video social media represents a powerful, viral new form of marketing. Visit: www.10daypublicity.com today to see how we can help you get ranked using video today.
10daypublicity.com – Get National Publicity in Just 10 Days!
Using our unique approach, expert connections and industry experience, we will get you National Publicity in just 10 business days or less. We guarantee it!
Visit: www.10daypublicity.com today for more information.
10daypublicity.com – Expert Social Media Services
Social Media is a very POWERFUL tool during the present day. Built much like search engines, social networking sites contain delicate infrastructures that allow you to easily connect with the world and brand your image while preserving your identity and online reputation; and while monitoring it simultaneously. Combined, these tools and their unadulterated and powerful, finite approach and unending REACH presents the most exciting, furthest reaching, undisputed social connection and branding engine ever derived… and one that’s constantly expanding as the Internet grows at unprecedented rates. How can you afford NOT to have a solid Social Media presence? Visit 10DayPublicity.com today to learn about expert Social Media services, and secure your BRAND online now!
10DayPublicity.com -- HYBRID SEO
Finally, there's a PR firm that does more than just PR. When it comes to your brand, your image, your reach, your reputation, your social media presence, and your SEO -- you've got a friend in the business! 10daypublicty offers hybrid PR/SEO/SEM using revolutionary methods that buy you prime slices of web 2.0 real estate that last and last. We'll get you National Publicity in just 10 days, guaranteed. After that, we'll custom tailor a plan to keep you up in the search results and get you ranked using secret (and SAFE) SEO methods, social media marketing and expansion, video marketing and public relations to ensure you keep the rankings you've earned and deserve. Visit us today at: www.10daypublicity.com to get started! Are you ready to RANK?
Do you know what people are saying about you online? Even if they are wrong, they can still say anything they like. Perhaps you have a few things in your past you are not so proud of. But those things are still on page one of Google haunting you. We can help. We are Reputation Management experts. We fix reputations by burying your bad PR so deep on Google that searchers literally have to wade through ten pages of positive stuff to find it. We FIX reputations and MONITOR them, so you don't have to worry about it. Visit: www.10daypublicity.com to get your image and reputation fixed today
10 Day Publicity Breaking News
Are you driving blind with your image? 10daypublicity.com can get you National Publicity in Just 10 DAYS! Learn more at: www.10daypublicity.com
What are people saying about you online? How is your online image? Do you even know? Images are everything. We created images. Find out how we can help. Visit: www.10daypublicity.com today.
Get National Publicity in Just 10 Days... 10DayPublicity.com
Need publicity... and fast? Our team of PR experts will get you National Publicity in just 10 Business Days. We guarantee it. Visit www.10DayPublicity.com for FAST PR that will last.
ublicity IS Credibility -- Get FOUND Now - 10DayPublicity.com
The Implications of Technology on the 21st Century Writer
More technological advancements have been made over the past twenty years than in the two hundred years or so that preceded them. The 90s dotcom boom really did change everything for the modern day writer, as did the innovations that were procured through the advancements of computers and word processing software, and the way that the Internet changed the writing metric forever. Soon after the 90s, paper mediums began to slowly lessen in their popularity, as electronic information sharing steadily took over the way that words, the news, social interaction and even personal communications like emailing, were conducted (now paper mail is called “snail mail” and most companies offer “green” e-billing to reduce paper usage). Indeed, technology has impacted the modern day writer on many different fronts, both positively and negatively, and its implications shouldn’t be overlooked.
Pros of Technology
The Internet has Catapulted this Industry to New Echelons
The arrival of the World Wide Web – the information superhighway – has ushered in a new realm for writers of all mediums, and entities that bring such works to the mainstream. Newspapers are now going broke in efforts to stay competitive with online news sources. E-books are quickly becoming the new medium, along with some innovative e-book readers, like Amazon’s Kindle. And even major bookstores chains are feeling the technological squeeze; Borders recently filed for Chapter 11 protection due to the lack of paper books being sold during the modern day, and is planning on shuddering hundreds of stores nationwide. In short: The Internet has enacted sweeping changes to the ways that writers – and publishers – used to do things. But this is not necessarily a bad thing.
Word Processing Software Streamlines the Composition Process
Similar to how video killed the radio star, computers and word processing software did away with the typewriter. No longer must writers change out ink rolls, use White Out to correct errors or even worry about misspelling a word. Rather, they can use state-of-the-art software that allows for them to more easily and more accurately compose anything. Such software applications have greatly enhanced the way that writers can work and have made the process far more efficient.
Popular Content Management Systems Enable Efficiency
Now writers can work in virtual worldwide networks thanks to innovative content management systems such as Blogger, Drupal, WordPress and others. With more and more writers working from out of their homes, such systems allow for them to easily compose, edit and submit their works to editors in real time. These unique content management systems are also equipped with many of the desirable features that the popular word processors offer; such as spell checkers and image and text formatting options.
Cons of Technology
The Dreaded Hourglass Syndrome is a Reality for Some Writers
While computers have advanced rapidly, most writers – and most people – don’t own the latest and greatest thing. Computer sluggishness is a large problem for many writers. An April 2010 report on this that was conducted by Reuters concluded that, “66 percent of computer users are at least somewhat stressed by slow-poke technology and 23 percent described themselves as very or extremely stressed.”
SEO (Search Engine Optimization) Has Impacted Content Needs
Search engine optimization is at the forefront of writing – with the very rare exceptions of journalists and book writers. Now writers have to keep in mind that they need to add relevant keywords to their pieces, and ensure that they are SEO-friendly so that the major search engines pick them up and index them. Similarly, for many article writers, spinning articles, or rewriting the same article several different times for search engine optimization, has made the process seem more redundant and boring.
Those Who Don’t Stay Abreast Are Quickly Left Behind
With technology changing so rapidly, one has to be quick on their toes, lest they be left behind in the dust. This is especially apparent for freelance writers, who usually write much web-based or SEO-friendly content. If they don’t keep up to par with today’s standards and practices, they could find themselves out of clients rather quickly for failure to adapt to these constantly changing content requirements.
Two Methods of Effective Article Marketing for SEO & Organic Traffic
One of the most effective forms of online marketing during the present day happens to be article marketing. Article marketing involves composing quality, well written and well researched articles that fit into niche categories, and ensuring that the content is rich, succinct and engaging, while implementing specific search terms into the content (keywords) to attract web traffic via organic keyword searches. It is the pillar of online marketing and SEO, and there two popular types of article marketing: for SEO purposes, and for generating traffic.
Using Article Marketing for Search Engine Optimization (SEO)
The most common use for article marketing is for SEO purposes. With article marketing, a copywriter can compose an article and submit it to an article directory for publication. Upon that article being approved for publication and published, the article directory grants the writer a back-link, which helps the site that’s being referenced gain SEO link juice with a new link that points to their site from a high value website (the article directory), thus helping to increase their rank in the search engine standings—and also helping the site to attract more visitors.
Applying Article Marketing to Generate Organic Web Traffic
Article marketing is also commonly used as an organic web traffic generator. As opposed to only using the article marketing for link bait, a creative marketer can also take a well written article and submit it to massive amounts of article directories for article syndication. This has two benefits. One, the major search engines will still offer clout for one of the links that comes out the publication of the article and will devalue the others, but won’t penalize SEO standings; two, the article can be published in thousands of directories and blogs—and will generate substantial and organic, targeted online traffic as a result.
Four Simple Article Marketing Tips
Stick to 500 Words Per Article
Most article directories want well written articles that are about 500 words in length. An easy way to ensure that your article is 500 words is to use a simple format. Create five primary paragraphs and headers, and then use an intro and fill in each paragraph to populate the article. Upon finishing composition, the article will be 500-550 words on average.
Don’t Over Plug Your Brand
Remember that the article should be interesting, engaging, relevant and rich in content. Content is king online, and always will be. Don’t over-sell your product or brand name, which will deter readers and more than likely get your article rejected. At the end of the article, you can include an “Author’s Resource” box, where you can promote your brand, product or service and add a valuable back-link to generate traffic.
Proper Keyword Usage
Keyword usage is important as well. For any quality SEO article, there are a few standard rules of keyword usage that apply. Use the primary keyword in the title, the meta description of the article and at least one time per 100 words in the body (for a 500 word article). Don’t overuse keywords; a good keyword density to shoot for with article marketing is about 1.5-2%.
Proofread and Edit Final Drafts
Lastly, make sure that you proofread and edit any final drafts before submitting them for publication. Editors despise grammar errors and typos, and they will quickly reject any article that is not of high quality. So make sure that you take the time to write a high quality, premium article. If you are not adept as a writer, hire a professional copywriter for your article marketing needs.
Content-Author.biz is a provider of premium SEO services, including: article marketing, copywriting and copyediting, social media management and expansion, public relations, consulting and SEO. Learn more at: http://www.content-author.biz.