CFRC Report Analysis - Final Version
Abstract In this report, I researched the social media methods and strategies used by CFRC. Focusing on the benefits and weaknesses of CFRC’s social media overall. After conducting research, it is clear, that the website is very user friendly and up to date, however, the Instagram and Facebook presence could be improved to gain more followers and interest. There are two intended audiences that this report has considered. First, the report is primarily created to offer useful information to CFRC that will allow them to improve their presence on social media. Second, the findings and recommendations in the report are drafted with the intent of improving CFRC’s capacity to reach its general audience, which includes users, listeners and potential clients. In this regard, both the organization and the audience of the organization are considered in the creation of this report.
Introduction/ Literature Review Firstly, CFRC is community and student run radio station located on Queen’s campus. They operate as a non-for-profit and are powered by volunteers. I have decided to research CFRC’s social media presence to see how it can be improved and understand where they are currently successful. In order to better understand CFRC’s social media presence, I researched several articles on how to improve social media platforms in general. The findings of this report are meant to provide CFRC with an understanding of areas in their media presence that need improvement, and offer suggestions to help them improve.
Methodology I researched the CFRC Instagram, Facebook and Website to get an understanding of their social media presence. In terms of Instagram and Facebook I was most interested in how many people follow their accounts and how often they post about upcoming events and promotions. When analyzing the website, I looked at viewership statistics on their site as well as the functionality and available information. Additionally, I reached out to a few friends who volunteer at CFRC to get a better understanding of the pros and cons of their media presence.
Results After conducting research on CFRC it is evident that there are strengths in their social media presence but there is room for improvement. CFRC socials can be found on their website, Instagram, Facebook and Twitter. Having these platforms is an asset, but how they are being used can be improved. The website is very user friendly and tells site visitors everything they need to know about CFRC. However, the Instagram and Facebook could use some revamping, with smarter posts, consistency, ads and hashtags (Pearson 2018). When looking at CFRC’s Instagram it is evident there is room for improvement. They currently have just under 1300 followers which can be improved by posting better content, using hashtags and creating sponsored ads (Grotter 2018).
Discussion The results are relevant because it is clearly visible how CFRC is excelling as well as how some advanced social media knowledge can improve their social media presence. The articles found on this topic shed light on how any company can benefit from a lesson in how to use social media to the fullest.
Conclusion/Recommendations Overall, CFRC has a great social media presence that can be improved with a few recommendations and adjustments. Some recommendations include; 1) Creating smarter posts, which will allow followers to keep up to date on all things CFRC. For example, posts that ensure followers know about all the services and rentals available (Appendix A). 2) Using hashtags in social media posts will allow users to find posts they are interested in (MacDonald 2017). I know the power of hashtags as I have my own ecommerce business. Using hashtags has helped me gain serval loyal followers and paying customers. 3) Use sponsored ads/posts on Facebook and Instagram. This will allow CFRC to reach thousands of users, potential clients and listeners. 4) CFRC has an informative blog section on their website that provides updates on events and opportunities. This is important information that users are interested in knowing. One suggestion would be to promote the blog posts through their other media platforms such as Facebook and Instagram with relevant Hashtags (Fisher, 2019). This will give CFRC the ability to convey information to a larger audience. 5) A second strategy for improvement would involve having a good understanding of who the audience to CFRC is. By knowing who is watching and listening, CFRC can create posts in a way that can foster a strong connection between the organization and the people who care about what they do. In the case of CFRC, a large portion of the audience might include student listeners who go to Queens University. CFRC should create Facebook and Instagram posts that highlight events on campus for example. 6) CFRC’s website is appealing and easy to navigate. In order to increase the traffic of visitors to the site, it would be an asset to adopt a strategy known as the “search engine optimization” strategy. This involves two steps: 1. Revamp the site with important key words that will allow users to find the CFRC easily through a simple search in Google or any other search engine. 2. Generate backlinks to the website through other sources such as blog posts, discussion boards or articles (Bluehost, 2012). If CFRC follows through with these recommendations, there social media presence will drastically improve.
References
Bluehost. “What Is SEO and How Does It Work?”YouTube, YouTube, 31 Jan. 2012, www.youtube.com/watch?v=tqg3F-8jBec.
Fisher, Stephanie. “19 Ways To Improve Your Company's Social Media Presence.”Inbound Marketing Agency, resources.mojomedialabs.com/blog/19-ways-to-improve-your-companys-social-media-presence.
Gotter, A. (2018). Instagram Sponsored Posts: Everything You Need to Know. Retrieved from https://adespresso.com/blog/instagram-sponsored-posts/.
MacDonald, J. (2017). The Importance of Hashtags: Know Where, Why, and How to Use Them. Retrieved from https://www.business2community.com/social-media/importance-hashtags-know-use-01837644.
Pearson, M. (2018). How traditional companies are using social media in unexpected ways. The Globe and Mail. Retrieved from https://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/traditional-companies-use-social-media-in-unexpected-ways/article17564456/.
Appendices Appendix A
Appendix B
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