How GA4 will change the E-commerce website tracking?
GA4, or Google Analytics 4, is the latest version of Google's analytics platform. It has several changes and updates that will affect how ecommerce websites track and analyze their data. Here are some ways GA4 will change ecommerce website tracking:
Event-based tracking: GA4 uses event-based tracking, which means that every user interaction on your ecommerce website will be tracked as an event. This includes product clicks, add-to-carts, and purchases. This will give you a more detailed understanding of how users interact with your website and products.
Enhanced ecommerce tracking: GA4 has enhanced ecommerce tracking capabilities that allow you to track more detailed data about product performance, such as product lists, promotions, and refunds. This will help you to optimize your product offerings and improve your ecommerce website's performance.
Cross-device tracking: GA4 has improved cross-device tracking, which means that you can track user behavior across multiple devices, such as desktops, tablets, and smartphones. This will help you to understand how users interact with your website and products on different devices.
Machine learning insights: GA4 includes machine learning capabilities that can provide insights into user behavior and predictive analytics. This will help you to understand user intent and optimize your ecommerce website accordingly.
Privacy controls: GA4 includes improved privacy controls, such as user opt-out and data deletion capabilities. This will help you to comply with data privacy regulations and build trust with your customers.