Mary Pope Internet Marketing FSU

@2020team

Student (on the rebound job soon ending), Bachelor of Science Degree in Computer Science and am certified as a life coach. I am now applying myself towards the Internet Marketing Master’s Degree program at Full Sail University.

70 posts

“Look at a day when you are supremely satisfied at the end. It's not a day when you lounge around doing nothing; it's a day you've had everything to do and you've done it.

Margaret Thatcher

Break the rules, forgive quickly, kiss slowly, love truly, laugh uncontrollably.

Anonymous

Do more than belong: participate. Do more than care: help. Do more than believe: practice. Do more than be fair: be kind. Do more than forgive: forget. Do more than dream: work.

William Arthur Ward

from Mary - In other wods, Take Positive Action

I do believe that when we face challenges in life that are far beyond our own power, it's an opportunity to build on our faith, inner strength, and courage. I've learned that how we face challenges plays a big role in the outcome of them.

Sasha Azevedo

Face challenges with the most optimism you can muster. Take at least a small baby step to Start. This way you avoid prostination. Only when you start can you complete. - Mary

IMK691 Inernet Marketing Campaign Development Mastery Reflection

My initial objectives for this class were met. Skills learned in this class will be extremely useful way beyond what I could have ever imagined, especially the presentation and persuasion skills. There are so many important ‘must do’ things I learned in order to be considered a professional internet marketer.

It is important to:

Do continuous research to attempt to keep up with upcoming trends and changes and emerging technologies.

Keep up with your personal and company scores on Klout, Kred and PeerIndex to consider improvements in your social media presence.

Know the importance of an Internet Marketing Plan (IMP) and the significance of having and pitching an IMP.

Develop and implement an online persona and set up an editorial calendar.

Create a timeline for adding future improvements such as hiring help to keep up with growth.

Other Topics learned

Social media policy and policy development

Personal Brand Audit - Researching made me aware of ways to promote myself online

Skill sets everyone should have

Sales, Information Technology (IT) and customer service

Justify your job/consultancy with numbers (statistics, metrics, analytics)

3 (no, 4) things to consider in developing an IMP

Creative Concept, Goals and Analytics and Channel Mix such as SEO, PPC, social media, mobile, email, etc. Always consider your target audience (demographics, psychographics, segmentation)

Important Links

Extensive list of Channels

http://www.smartinsights.com/online-brand-strategy/multichannel-strategies/selectmarketing-channels/

Article about importance of planning a marketing campaign

http://bloomidea.com/en/blog/importance-planning-marketing-campaign

I created a Hubspot account on May 21, 2017 to automate “email, social media, SMS, and digital ads” (Hubspot, 2017). This application allows you to "capture leads and gain insights about your customers

... automatically gathers data from all forms on your website” (Hubspot, 2017).

"register your name on sites that you don’t plan to use" (Mac, 2013)

Use namecheck.com. Among other things, it lists if your name is taken or not on 8 popular social media sites.

References

HubSpot. (2017). What is HubSpot? Retrieved May 25, 2017, from

https://www.hubspot.com/what-is-hubspot

Mac, A. (2013a, April 12). 5 Tools For Managing Your Personal Brand Online. Retrieved May 22, 2017, from https://www.fastcompany.com/1816823/5-tools-managing-your-personal-brand-online

bMac, A. (2013b, April 12). The 5-Video Work Week: How To Build Your Brand On YouTube. Retrieved May 22, 2017, from https://www.fastcompany.com/1813406/5-video-work-week-how-build-your-brand-youtube

If you love life, don't waste time, for time is what life is made up of.

Bruce Lee

Part of your time should be for leisure. Taking advantage of the Sabbath is best. 15 minutes a day of meditation helps us soar! Ensure yourself of enough sleep but not too much! Life presents so many wonderful encounters to enJOY!

Let others lead small lives, but not you.. Let others argue over small things, but not you.. Let others cry over small hurts, but not you.. Let others leave their future in someone else's hands, but not you.

Jim Rohn

Do something everyday, take some action towards your dream, aspirations desires, goals, bucket lit ideas. A baby step is much better than no step. - Mary

I learned...that inspiration does not come like a bolt, nor is it kinetic, energetic striving, but it comes into us slowly and quietly and all the time, though we must regularly and every day give it a little chance to start flowing, prime it with a little solitude and idleness.

Brenda Ueland

In other words, meditate daily. The more we humans take time to meditate, the more positive and wonderful life experiences we will have - Mary Pope

Let no one ever come to you without leaving better and happier. Be the living expression of God's kindness: kindness in your face, kindness in your eyes, kindness in your smile.

Mother Teresa

If we would all do this, there would be heaven on earth! Love does conquer all1 - Momma Mary

These motivational quotes are so diverse however I see a theme of ‘Act in the now!’ - Mary

Reduce Ignorance

“Nothing in all the world is more dangerous than sincere ignorance and conscientious stupidity.” ― Martin Luther King, Jr.

Reach out to others to enlighten others to reduce ignorance in this world. - Mary

Internet and the Law Mastery Reflection

My original objectives were met except I thought there would be a little bit more about international law and I thought there would be some learning about the U.S. Federal Communications Commission (FCC). Research on FCC lead me to http://www.ecfr.gov/cgi-bin/ECFR?page=browse that I find handy for law topic searches.

http://www.ecfr.gov/cgi-bin/text-idx?tpl=/ecfrbrowse/Title47/47tab_02.tpl cites all the telecommunications Codes of Federal Regulations (CFRs)

In reference to Online Defamation, a Dendrite test consists of 5 points:

“the demanding party must make efforts to notify the anonymous commenter and allow a reasonable time for him or her to respond;

the demanding party must identify the exact statements made by the commenter;

the demand must set forth a prima facie cause of action, meaning it must present enough evidence for the demanding party, the prospective plaintiff in the libel claim, to win the case barring any defenses or additional evidence presented by the commenter;

the demanding party must bring forth sufficient evidence for each element of its defamation claim; and the court must balance the speaker's First Amendment right of anonymous free speech against the strength of the prima facie case presented and the necessity for the disclosure of the anonymous commenter's identity.”

When it comes to using evidence from mobile devices such as texts, emails and images, "... authenticity, reliability, and integrity" are key. (Thompson, 2013). A lot of times, these types of evidence are not being admitted into cases because

Companies need to prepare not to be liable to website visitors, customers, vendors and employees by being aware of standard public and private issues that affect their rights and the rights of those they deal with. Companies should be honest in disclosing how they function in these areas also. Keep up to date with new laws, online happenings that affect your company and what others say about you.

You cannot just arbitrarily use someone’s music, sound recordings or images without specific permission. CreativeCommons is a popular site that has free and paid images.

4 factors of fair use are:

“The purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes.

The nature of the copyrighted work.

The amount and substantiality of the portion used in relation to the copyrighted work as a whole.

The effect of the use upon the potential market for or value of the copyrighted work.

public domain” (New Media Rights. (n.d.)

I learned about the Patriot Act, the Digital Millennium Copyright Act (DMCA),

Lawyers make Ethical, Emotional and logical appeals.

Jurisdiction is a legality that can get complex based on jurisdictional laws.

SPAM is legal within certain guidelines.

One Cybercrime prevention software including for ransomware is at http://usa.kaspersky.com

I am much more aware of Privacy Policies and Terms of Use Agreements, Workplace Privacy and Copyright Law.

Online Defamation even in blogs, is becoming more prevalent in lawsuits.

References

Thompson, L. L. (2013). Mobile Devices New Challenges for Admissibility of Electronic Evidence. Retrieved February 25, 2017, from http://www.americanbar.org/content/dam/aba/events/science_technology/mobiledevices_new_challenges_admissibility_of_electronic_device.authcheckdam.pdf

New Media Rights. (n.d.). New Media Rights. Retrieved February 25, 2017, from http://newmediarights.org/fairuse/

Do not compromise

“If you limit your choice only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is a compromise.” ― Robert Fritz

Go after what you want without trespassing others. - Mary

Discipline

The ability to discipline yourself to delay gratification in the short term in order to enjoy greater rewards in the long term, is the indispensable prerequisite for success. — Brian Tracy

Create habits that force you to be disciplined. Example: Do 1 thing you do not want to do before 10 am every day such as set up an appointment. Mantra: I am disciplined.

Let Go

Renew, release, let go. Yesterday's gone. There's nothing you can do to bring it back. You can't "should've" done something. You can only DO something. Renew yourself. Release that attachment. Today is a new day! — Steve Maraboli

Plan and work your plan for a better future today. How? At least think for 1 minute. - Mary

IMK662 Web Analytics Mastery

My original expectations for this class were met, except I am not yet Google Analytics Certified but am still working on it. I learned how to use metrics to identify ways to improve ROI results for companies.

I learned that there numerous kinds of web analytics in addition to Google Analytics, such as Adobe Analytics, Bing Analytics, Yahoo Analytics and Social Media Analytics.

I learned about other Google offerings:

Google TagManager, Google Adwords (can get certified), Keywords planner, My business, Admin, Authenticator, Adsense, Content experiments, Data Studio - reports that tell stories and share.

The Google Network is “… places where your AdWords ads can appear” (Google, n.d.).

“Search Network and Display network: Google search results pages, other Google sites like Maps and Shopping, and search sites that partner with Google to show ads.

Display Network: Google sites like YouTube, Blogger, and Gmail, plus thousands of partnering websites across the Internet.” (Google, n.d.)

A few important Google Analytics Definitions

http://www.analyticsmarket.com/blog/google-analytics-definitions

Learned from Lynda Web Analytics Fundamentals Tutorial:

How does someone find our site: Search Engine, Another website, social site, Forum News, from an email or ad (ppc, campaign, direct navigation – typed in domain or bookmarked and returned (no referrer)

Bounce rate- visitors who leave site as soon as they get there. Reasons for leaving: Got information needed. Not the right site, …

High bounce rate is 60-70%. Bounce rate is where users leave after hitting one page on site.

Researching your Competition’s Analytics adds value.

Key Performance Indicators (KPIs) are used in Web Analytics. They are a name given to something that can be measured to prove the success of a bussiness’s objective.

Dashboards are ways Analytics tools display kpi related data.

List of some WebAnalytics tools: Tableau, Taboola, Klipfolio, Clicky, Piwik, Kissmetrics, MixPanel, Woopra, TrueSocial Metrics, FoxMetrics, GoSquared, Followerwonk, Buffer, SumAll, Quintly, Zoho Social

SMART (Specific, Measurable, Attainable, Relevant, Time-Based) Goals should match up with business objectives.

H.A.R.D. (Heartfelt, Animated, Required, Difficult) Goals are more suitable to individuals than SMART goals.

I learned about the meanings of colors on websites. Orange is an Aggressive color that grabs your attention. It is great for Call-to-Action buttons. Red expresses energy and vibrance, sense of urgency; it increase your heart rate and sales. Blue means trust and security. Purple is calming and gives an easy feeling. Green implies money and wealth. White is when you want simplicity, cleanliness and space. (Formstack, 2016).

References

Formstack. (2016). Lift Conversions Through Effective Landing Page Design. Retrieved

January 04, 2017, from https://www.formstack.com/the-anatomy-of-a-perfect-landing-page

Google. (n.d.). Google Network. Retrieved January 27, 2017, from

https://support.google.com/adwords/answer/1752334?hl=en

Obama's s Top 10 Rules For Success

Laugh with team about crazy incidents

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