Exposure 2013 @222494exposure13 - Tumblr Blog

bus and banners

Logo Dynamic Animation - will be used for the website

Transcending

Go Beyond

Rise above

Cut across

Exceed

Out do

Outshine

Bus :D

Logo Dynamics

Final Logo design

I think the lead up gives it more movement, and is slightly more successful :)

I did these the wrong way around, but how about something like this maybe? showing the transformation of the logo, and by putting the posters one after the other it gives it a sense of movement and becomes a dynamic piece?? would also look good on the bus windows, that transition kind of thing, and the bot where the image goes will be open bits into the bus?

This is to show the progression of a poster. Of course it will be more resolved, but this is just so you have the concept idea, see what you think. A simple poster with the cut out, so it backs on to other posters/or we put our own images in. Then we have tape that is coloured which is slashed over the top (the purple) like a week after the posters go on the wall to show that transition. or vice versa, we put posters up side by side like this which gives that idea of transformation by sitting next to each other. thoughts please :)

Playing around with different elements of the X to see what kind of impact it has with a picture posted behind it

I found these which could work with our idea of adding things to people. I quite like the uniqueness of each elements.

Playing around with the exposure posters, still not quite resolved, but getting better. Adding more elements into them from our campaign so they will all tie in together better, will have to change the colouring of the logos as black just does not suit our idea

Ideas for the bus advertising. :D

Playing around with some more images for different types of posters, each one telling a story

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Exposure 2013