Week 12: Social Media in Times of Emergency
Storms, floods, fires, and pandemics - When disaster comes, people urgently need quick and accurate information. Although traditional media are still the main source to deliver information to the public, it often lags behind because it must fact check before publishing. However, social media has stepped into this gap and become the powerful tools that offer real time information and facilitate widespread community engagement (Erokhin and Komendantova, 2024).Â
Anyone can share instant live footage, images, location information and personal stories. The public gets to know what is going on through the content posted by the publisher, especially the youngsters (Cabanas, 2025). In emergency situations, the content can become life-saving information, which can alert the road closure in the disaster area or release the emergency evacuation order to prevent more people from being injured and also bring more attention to the incident. At the same time, rescuers rely on the public's content to find trapped people and coordinate rescues. At this time social media becomes more than just a sharing platform, it becomes a lifeline that unites communities.
Social media is not only about sharing contents, it also fosters deep connections. For example during the Movement Control Order (MCO) period, people faced medicine shortages and were unable to go out. So, users use social media to ask for help, and some nice locals who live nearby share their medication and offer help to them. During a pandemic, communities come together online to share tips to help with stress, organise donations for people who have lost their jobs, and support each other through tough times.Â
However, live updates have their negative effects too. It's easier to spread rumours and unverified reports in real-time. According to Bradshaw and Howard (2019), mentioned by Surjatmodjo et al. (2024).preading false information has the power to change how people think and affect how they live. Misinformation and lack of trust are major barriers to emergency response. According to Gold (2020), WhatsApp has been used to share messages about the coronavirus. However, the large number of forwarded messages can be overwhelming and may lead to the spread of misinformation. To address this, WhatsApp has introduced limits on how many times a message can be forwarded in order to reduce the spread of false information.
Social media has become a very important tool during emergencies. It allows people to share updates and offer each other help. But this also means there is more chance of false information being spread. By combining quick reports from the public and rules on how to use the platform, social media can really become a network that saves lives. The key is to achieve a balance between speed and accuracy so that everyone can know the news more accurately.Â
References
Cabanas, L. B. (2025, February 19). Young Europeans face rising threat from misinformation as social media becomes main news source. Euronews. https://www.euronews.com/my-europe/2025/02/19/young-europeans-face-rising-threat-from-misinformation-as-social-media-becomes-main-news-s
Erokhin, D., & Komendantova, N. (2024). Social media data for disaster risk management and research. International Journal of Disaster Risk Reduction, 114, 104980. https://doi.org/10.1016/j.ijdrr.2024.104980
Gold, H. (2020, April 7). WhatsApp is trying to stem the rapid spread of coronavirus misinformation by limiting message forwarding. CNN. https://edition.cnn.com/2020/04/07/tech/whatsapp-misinformation-forward-limit
Surjatmodjo, D., Unde, A. A., Cangara, H., & Sonni, A. F. (2024). Information Pandemic: A Critical review of disinformation spread on social media and its implications for state resilience. Social Sciences, 13(8), 418. https://doi.org/10.3390/socsci13080418


















