When 26 year old Tunisian vegetable vendor Mohamed Bouazizi set himself alight in December 2010, after police stole produce from his stand, no one could have predicted the events that followed. Young Tunisians began gathering on social media,protesting the oppressive regime of the countryâs 23 year President Zine El Abidine Ben Ali (Fox 2011). When Ben Ali eventually fled Tunisia for Saudi Arabia, his exit triggered similar movements across the region (known as the âArab Springâ) and inspired the infamous Egyptian Revolution.
Beginning on January 25th 2011 (spurring the Twitter hashtag #Jan25 to circulate online) the people of Egypt took to the streets to protest rampant unemployment, government corruption and the autocratic governance of President Hosni Mubarak who had ruled the country for 30 years.Â
Due to the role social media played in organising the protests, on Thursday 27th January reports were made confirming that the Egyptian government had ordered service providers to shut down all international connections to the internet (Kanalley 2011). âEvery Egyptian provider, every business, every bank, internet cafĂ©, website, school, embassy, and government office that relied on the big four Egyptian ISPs for their internet connectivity is now cut off from the rest of the worldâ (Kanalley 2011). Finally, after 18 days of pro-democracy protest, President Mubarak resigned as President of Egypt and fled Cairo, handing control to the military.
The events above do much to highlight the role of social media in modern day activism. But one has to question - is it enough? A recent study focused on the Save Darfur Facebook page (one of the largest on the social network) revealed that out of the one million-plus people that had signed up, less than 3000 ever donated, raising only $90,000 over 3 years, compared to the wider Darfur campaign which raised over $1 million in 2008 alone (Tostevin 2014). âAlthough it enabled more than 1 million individuals to register their discontent with the situation in Darfur, it largely failed to transform these initial acts of movement participation into a 'deep and sustained commitment to the work' (Goldberg 2014).
Similar criticisms were received when Kony 2012, #BringBackOurGirls and the ALS Ice Bucket Challenge began trending online â despite going viral in a matter of hours, and being viewed by millions around the world, the campaigns were quickly forgotten about. So is digital activism (commonly referred to as âslacktivismâ) simply creating the illusion of activism rather than facilitating the real thing? Singapore charity Crisis Relief have dedicated an entire campaign warning of the dangers of âFacebook Philanthropyâ with gripping images reading âLiking isnât helping. Be a volunteer. Change a life.â An important reminder that despite the benefit of raising awareness, a Facebook like, wonât change a life.
Fox, Zoe 2011, 9 Social Media Uprisings That Sought to Change the World in 2011, Mashable, viewed 5 January 2015, <http://mashable.com/2011/12/07/social-media-uprising-activism/>
Gerbaudo, P 2012, Tweets and the Streets : Social Media and Contemporary Activism, Pluto, London
Goldberg, E 2014, Dislike: Facebook Activism Does Not Actually Translate into Donations for Causes, Huffington Post, viewed 5 January 2015, <http://www.huffingtonpost.com/2014/03/13/facebook-likes-donations_n_4950041.html>
Kanalley, C 2011, âOccupy Wall Streetâ [image], Occupy Wall Street: Social Mediaâs Role In Social Change, Huffington Post, viewed 5 January 2015, <http://www.huffingtonpost.com/2011/10/06/occupy-wall-street-social-media_n_999178.html >
Kanalley, C 2011, Egypt Revolution 2011: A Complete Guide to the Unrest, Huffington Post, viewed 5 January 2015, <http://www.huffingtonpost.com/2011/01/30/egypt-revolution-2011_n_816026.html>
News.com.au, 2013, âLiking isnât helpingâ [image], âLiking isnât helpingâ: Ad critics Facebook Philanthropyâ, http://www.news.com.au/technology/liking-isn8217t-helping8217-ad-criticises-facebook-philanthropy/story-e6frfro0-1226673248223
Tostevin, R 2014, Online Activism: Itâs easy to click, just as easy to disengage, The Guardian, viewed 5 January 2015, <http://www.theguardian.com/media-network/media-network-blog/2014/mar/14/online-activism-social-media-engage>