Ever shop at a Tesco? If you live in Asia or Europe, it’s more than likely you’re familiar with it! After all, Tesco is the third largest retailer in the world: a major grocery store chain with branches in 12 countries. And guess what? Tesco Lotus stores all across Thailand are fully outfitted with Estimote beacons! The use of their beacon enabled app is beautiful in its simplicity: you walk around the store, and you’re sent discounts, coupons, and special promotions. The presentation is what makes it so unique… it’s a hunt for a great deal, and who doesn’t like free money? You never know where you’ll be when you receive an offer, or even what kind of deal is coming your way. The offers are beneficial for everyone involved. For Tesco Lotus, utilizing this fresh and innovative technology incentivizes shopping with them, and encourages repeat business. The more their customers visit their stores, the more deals they get, building brand loyalty and cementing Tesco’s position as one of the foremost retailers in the world. Not to mention the sassy reputation they build with those colorful ads! From the customer perspective, not only are you getting a great deal on your pretzel, coffee, or groceries, you become part of a magical experience, engaging with your surroundings and having fun along the way. The app includes other cool features like finding the store closest to you, saving your card information, and managing deliveries. It’s an all inclusive solution that takes care of Tesco Lotus customers from end to end. When was the last time grocery shopping made you smile this much? Our beacons are opt-in only technology out of respect for user privacy. The app needs to first convince users that sharing their location, turning on their Bluetooth, and downloading the app will give them something awesome in return. There’s some workarounds we offer here at Estimote with Here&Now and Eddystone URL to branch out of the app, but ultimately it’s in our business partner’s hands to encourage their users to opt-in and turn that Bluetooth signal on! Tesco Lotus has found a unique way to do that with their ad campaigns, showing all their users how to prepare themselves for the rewards that lay ahead. They present their app as a playful and beneficial tool for enhancing future adventures to Tesco Lotus, and are completely transparent in how it all works. By encouraging their visitors with rewards and treasure hunting, they’re maximizing the full potential of their app and user experience. Plus, who would pass up the opportunity to encounter a beacon-deploying ninja in cargo pants? Aforementioned ninjas deploying Estimote beacons If you’ve ever seen one of the Tesco Lotus viral beacon ads, you already know all about the hype built around beacons. If you haven’t, you’re definitely missing out! Make sure you watch their YouTube clips here, here, and here. And if you ever find yourself in Thailand, check it out at one of their 1,700 stores! For more info, visit Tesco Lotus
and 3DS Interactive Jess Anderson, Content Creator + Community Manager
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