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@8xdilam
it is not who you know, it is who knows you
Hôm nay 15/7, LOTTE Mart Việt Nam đã chính thức khai trương trung tâm thương mại LOTTE Mart tại thành phố Vinh, tỉnh Nghệ An.
(Vinh, 2022) In 2022, Lotte Group Chairman Shin Dongbin made historical visit to Vietnam, kicked off 1 billion dollar project in Thuthiem Ecogreen city
Prior to the iconic trip, the 5th largest Korean Conglomerate openned its 15th Lottemart in Vinh City, Nghe An, expending its coverage through out Vietnam
Lotte Member with its core brand Lpoint, manage all Lotte Group members, helped recruited more than 30,000 new members for this Lottemart Vinh. We targeted new condo, wet market & Vinh's school to draw customers in with exciting offers on opening Day
Ever shop at a Tesco? If you live in Asia or Europe, it’s more than likely you’re familiar with it! After all, Tesco is the third largest retailer in the world: a major grocery store chain with branches in 12 countries. And guess what? Tesco Lotus stores all across Thailand are fully outfitted with Estimote beacons! The use of their beacon enabled app is beautiful in its simplicity: you walk around the store, and you’re sent discounts, coupons, and special promotions. The presentation is what makes it so unique… it’s a hunt for a great deal, and who doesn’t like free money? You never know where you’ll be when you receive an offer, or even what kind of deal is coming your way. The offers are beneficial for everyone involved. For Tesco Lotus, utilizing this fresh and innovative technology incentivizes shopping with them, and encourages repeat business. The more their customers visit their stores, the more deals they get, building brand loyalty and cementing Tesco’s position as one of the foremost retailers in the world. Not to mention the sassy reputation they build with those colorful ads! From the customer perspective, not only are you getting a great deal on your pretzel, coffee, or groceries, you become part of a magical experience, engaging with your surroundings and having fun along the way. The app includes other cool features like finding the store closest to you, saving your card information, and managing deliveries. It’s an all inclusive solution that takes care of Tesco Lotus customers from end to end. When was the last time grocery shopping made you smile this much? Our beacons are opt-in only technology out of respect for user privacy. The app needs to first convince users that sharing their location, turning on their Bluetooth, and downloading the app will give them something awesome in return. There’s some workarounds we offer here at Estimote with Here&Now and Eddystone URL to branch out of the app, but ultimately it’s in our business partner’s hands to encourage their users to opt-in and turn that Bluetooth signal on! Tesco Lotus has found a unique way to do that with their ad campaigns, showing all their users how to prepare themselves for the rewards that lay ahead. They present their app as a playful and beneficial tool for enhancing future adventures to Tesco Lotus, and are completely transparent in how it all works. By encouraging their visitors with rewards and treasure hunting, they’re maximizing the full potential of their app and user experience. Plus, who would pass up the opportunity to encounter a beacon-deploying ninja in cargo pants? Aforementioned ninjas deploying Estimote beacons If you’ve ever seen one of the Tesco Lotus viral beacon ads, you already know all about the hype built around beacons. If you haven’t, you’re definitely missing out! Make sure you watch their YouTube clips here, here, and here. And if you ever find yourself in Thailand, check it out at one of their 1,700 stores! For more info, visit Tesco Lotus and 3DS Interactive Jess Anderson, Content Creator + Community Manager
(Bangkok, 2017) This project brought many fond memories. Being the chosen member to lead this 2016′s innovation project with Tesco Lotus Thailand was a real honor.
This cannot happen without p Big’s trust and appointment. P Big was Head of Loyalty at Tesco Lotus and entrusted dunnhumby to assist in blending analytics into instore targeting via iBeacons
Dunnhumby, represented by myself, helped enlisted enthusiastic vendors (Unilever, nestle) and coordinated with both parties to execute instore beacon targeted campaigns.
The pilot brought about postivive shopper experience, good sales uplift and many learning
(2017) case study Nestle x Tesco Lotus instore success
Nestle Thailand was one of my key clients in 2016-2018 among giant FMCG companies
Being able to help them win instore success through quality campaign planning, post campaign analytics & innovation make me proud..
Nestle partnered with dunnhumby media to promote the launch of a new on-pack promotion to Tesco customers across owned and paid channels – in-store, mobile, online and out-of-home. Working closely together with Nestle, Tesco and a range of partners, dunnhumby media created an insight-driven, multi-channel media plan that reached 5.8 million customers and resulted in an 11 percent overall increase in sales. At the store level, stores with point of sale (POS) and JCD digital screens generated 33 percent sales increase versus 15 percent sales increase in stores with POS screens only.
For retailers, key benefits of dunnhumby media include:
Delivers more efficient and effective customer engagement across retailer-owned and paid offsite media channels
Increases the value of the retailer’s owned media by building incremental profit of 30 to 40 percent through in-store media (POS, digital screens, experiential); digital media (eCommerce, mobile app); and direct media (personalized email and coupons, customer magazine)
Monetizes first-party data and activates other data assets to grow sales and profit
For advertisers, key benefits of dunnhumby media include:
Activates personalized, brand-safe campaigns across channels with closed-loop reporting and actionable results
Improves customer engagement and builds loyalty by planning and activating advertising more efficiently across offline and digital media channels, including programmatic media
Increases the return on advertising media investments
“Retailers have been challenged with eroding profit margins from digital disruption and new market entrants, and tough economic times are likely ahead,” said Cochet. “Retail media presents an untapped opportunity for retailers to connect brands with consumers, create meaningful engagements and grow alternative revenue streams for sustainable, profitable growth.”
For more information on dunnhumby media, visit dunnhumby’s booth at NRF 2019 (#2073) or visit https://www.dunnhumby.com/solutions/media. Additional dunnhumby media case studies and other information are available in the first issue of dunnhumby media’s Food Fresh magazine: http://bit.ly/2Ha2qLl.
Full link
https://www.businesswire.com/news/home/20190114005267/en/dunnhumby-Launches-Media-Business-Powered-by-Customer-Data-Science-that-Connects-Retailers-and-Brands-to-Customers-Along-the-Entire-Customer-Journey
Dunnhumby, a leading customer science company, today announces a 29.8% year-on-year growth in gross revenue, as it continues to be an innovator in retail
(2015) Chaiyo!!! Win over Thailand’s retail landscape with winning retail media analytic product
When Vietnamese drink, we tend to shout, “ 1 2 3 Dzo”. In Thailand, the expression is similar in sound “Chaiyo!” It could also mean celebration or Bravo!
And in 2015, I was in one of the biggest Chaiyo of my life with the launch of connect media, a department that run Retail media from dunnhumby, world renown analytics firm
Working with P Lek, Teeradate was the best of the experience. he is the heart, the brain and the battery that feed this project. I learn a lot through his leadership
In a nutshell, we track and measure all shoppers’ footfall, buying behaviors towards brand & product, put it into nice professional dashboard so brand owners, retailers can quickly see and make decision about brand packaging, pricing, size, etc. and million other things!
For all I know, P Lek now is Co-President at True Corporation, No 1 Thailand Conglomerate and he answered my LInkedin Message just July this year (Yes!)
(HCM,2010) USA! USA!
Noone will ever tell you about this one weird trait of us Vietnamese. We’re one of the proudest people on earth about our origin, being in a football stadium will give you an idea. However, when it comes to consumption, especially Dairy & Baby product, we vouch for foreign brands, USA being top of the list
Nutifood, now bigger than ever, was still a 2nd & humble dairy manufacturer in District TanBinh, Hochiminh City at that time. I joined the team as Brand Manager, working my way to Senior Brand Manager and witness Nutifood struggle to elevate their brand quality perception
Can we look more hip, more trendy more Japanese? Our CEO asked
Then we revamp our whole packaging for Nutiva, with incorporated cartoon character (think of One Punch Man and its character, now our packaging look like they walk ouf of the series). We used Cowan, one of the best design agency at the time, so the visual quality was not bad at all
Can we know what consumers perceive our quality vs others? Our CEO wondered
We worked with CBI, AC Nielsen through all kinds of research available from blind test to arrive at the ultimate truth: They perceive the brand as “trying” but “still local quality”. In their mind, Abbott from USA represented the best in class, hands down
Can we match USA quality? Our CEO ordered
One minute, Maam
It took more than 3 months to identify scope of the “Re-Brand” project, then another 2 months to source partners/suppliers that help us deliver quality committment
Through endless research, we finally found out about a Singapore-based office of a US origin quality assurance company. I booked the first, then second trip to Singapore together with Mr Viet, Marketing Director at that time.
Until now, the smell in tiny Clarke Quay Hotel still haunted me. But thanks to these trips, we were able to strike a deal between Nutifood x ABS QE
One factory visit and a few meetings later, signing ceremony happened at Nutfood office in 2010, marking another milestone in driving quality for local Vietnamese hungry for foreign touch in their food
https://kyluc.vn/tin-tuc/nien-lich-doanh-nghiep/wowtimes-nien-lich-thanh-tuu-viet-nam-2022-nutifood-33-nam-xay-dung-thuong-hieu-dinh-duong-viet-chat-luong-quoc-te
(Manila, 2006) Successful partnership campaign Ariel x MacDonald Philippines
This is first major campaign in marketing career. So excited to work with the giants in creative industry. Had a chance to sit with great creative mind from Leo Burnett at that time. It was very first campaign that i receive coaching from the fabulous boss Monique Ong, who founded MindNation before making impressive change at Uniqlo as Global Marketing and Communications Director
Manila food was exotic & not everyone’s cup of tea, but it was definitely my tea. Loved bubalop & crispi pata from the street of Makati