Why I chose a career in digital marketing
The 25th of January 2011, the day when people in Egypt decided to bring about a change for a better future, for bread, freedom and equality. A Facebook event and page changed the history of modern Egypt forever. People retweeted and shared the live events from Tahrir Square at the time when no one trusted cable media. Digital media was the only way to know and to pass on the truth several minutes after its occurrence.
I was in my third year of engineering studies when I thought to myself: if digital media can change history towards the fall of a regime and gather millions of people who share the same cause, ideas and principles, what else can it do? Until then, I didn’t know the real power of social media. This was the time when I discovered that a tweet can influence the course of history and that a single share can lead people to change. Most importantly, from this moment on it was clear to me that my future career path would be directly related to the digital world.
I am a graduate of the Faculty of Engineering at Cairo University with a Bachelor’s degree in Construction Management. However, with some little experience in the field of branding through my work in AIESEC, I was able to take the first steps in my digital career. It all started with an opportunity that was provided by the founders of alauna.com, the first online auctions platform in Egypt, as they offered me a position of an online marketing executive. I later worked as a social media specialist at Sarmady, a Vodafone digital agency in Egypt. After over two years of experience in branding and digital marketing, I decided to boost my career. I enrolled in the MSc. Marketing Program in The University of Salford, one of the best business schools in the UK.
Throughout my career and studies in Marketing I noticed the “Power of Digital”. Businesses are now more interested in Online Marketing. The Guardian stated that more than 50% of £15.7bn of advertisers’ expenditures will be allocated for digital and online media in 2015 in the UK, rather than printing, cinema, buses, billboards, TV and radio combined. Direct and Digital Marketing gives the opportunity for accurate targeting more than was available in the past. With a tremendous database of internet users and specific targeting, businesses today can deliver their messages directly to their target audience. This helps in having detailed feedback and exact numbers of returned and new customers.
Digital marketing will provide more opportunities in the future as well as challenges. Due to the large numbers of professionals and agencies, there’s a high competition in this field. Furthermore, it is scalable and changes every second with new feeds. In my opinion, in order to work in digital marketing you are required to be constantly connected. It is also necessary to read new updates every second by following the “influencers” in this field via social media platforms. Always remember all you need is to follow, connect and share your ideas.
My Name is Abdallah Qareh and I’m a Digital Marketing enthusiast, and that’s why I chose a career in Digital Marketing.
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