Social Media

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Social Media Management: Ensures Enhanced Brand Image

In the ever increasing competitive scenario among different industries, it becomes vital for business houses to reach their customers through social media sites and make a positive impression. Today, there are so many options available to people that they will choose your products only when you offer them something different. To come up with product or brand with a difference, you need to study your prospective customers’ behavior through social media sites and learn about their likes and dislikes. Apart from this, you can also use social media platform to market your products and services and inform your target customers about your newly launched brands.

But you cannot use the social media platform for any random tweets or posts. If you do this, your company will look very amateurish to your target customers and instead of having positive impression; they will have a negative image of your company. So, the need of the hour is social media management through which you can not only study the behavior of your prospective and current customers, but also lure them towards your brand. The social media messages and tweets can also become a legal hassle if they are not adequately managed. For instance, an employee may tweet something or post a comment which can lead your company towards legal trouble. Thus, you need to make proper rules about application control and compliance so that the employees adequately follow them and your company remains out of any trouble.

If you do not have the right idea how to ascertain social media management, you can take external help. If you explore the internet, you will find various companies that offer social media analytics, control and communication services. You can study their websites, read about their offered services and even go through the testimonials of their satisfied clients. When you are satisfied about their credibility, you can contact them via mail or over phone. You can explain them about your social media requirements and ask from their quotes.

You can even arrange a personal meeting with them to discuss about the various aspects of social media management. The experts of the website will enquire you about your target customers, your products, competitors and so on. They will then accordingly plan social media communications and analytics strategies and start implementing the same. Within days you will find greater awareness about your products among your target customers and they will even start showing more interest in your brands!

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Keep Legal Hassles Away through Effective Social Media Compliance

The ever increasing competition has placed great pressure on different industries, and business owners require initiating innovative technique and new marketing and promotion vehicle to allure their target customers. Gone are the days when your clients used to remain loyal to your company. This was due to the fact that with very less competition, most of the companies had monopoly over the market. But now, even if your customers had remained loyal to you since decades, there is no guarantee that they will continue to do so. If they find your competitors’ product more viable and cost effective, they will instantly leave your brand and choose your competitors’ products. So, the need of the hour is effective promoting your products and brands through social media websites. For this, you have to maintain social media compliance so that no issue arise in future that can hamper your brand and company’s reputation.

For some of the highly regulated sectors, including Finance, social media can bring legal hassles. The state and federal regulators minutely scrutinize social media messages and information posted by the company to ensure that the investors’ interest is perfectly safeguarded. All the social media activities- including poke related to business, check-in, tweets, posts much be adequately recorded and archived. The organizations can even be made liable for the tweets or messages fired from an employee’s phone, even after working hours or outside office. Some of the silliest posts or deeds, such as clicking “Like” symbol in a Facebook post can become a legal hassle. When the company becomes involves in a legal trouble, not only does it hamper its working, but the company can even lose its reputation. No company desires to be troubled with social media hassles; so it’s viable that they take appropriate help to maintain social media compliance.

The good news is that the implementation of effective application control and compliance is not a rocket science. All the company requires is the combination of the right policy and the right technology to ensure the most effective compliance. The company needs outlining how it desires to communicate with the world through social media and how it is going to empower its employees to do so. With the best help, the companies can enable effective social media compliance and keep its employees and itself away from any legal trouble. With viable control, the credibility of the company will not be hampered and it can use social media sites to promote its brands and products!

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Social Media Monitoring: An Effective Marketing Strategy

As part of their marketing strategy, many business houses have accounts on famous social media websites, like LinkedIn, Twitter, Facebook and other social media channels. Social media marketing is a successful way to enhance your business image, lure new customers to your store or site, or market your products or services. Although most of the social media sites are absolutely free, they are only effective when you get desirable results. For this, you need to measure customer loyalty, customer services, progress and sales. For social media monitoring you need expertise and investing good amount of money. Not businessmen are adept with social media platform or have the required time for the same.  

So, the first and the most viable step in the right direction is hiring someone who is perfect in handling social media accounts using the most advanced social media monitoring tools. You can find the best company through the help of internet. You can research about different companies, check their experience and client success rates. You can even contact them and seek information about their services and charges. You must have made a budget for social media analytics and monitoring. If you find the company complementing both your requirement and budget, you can hire them and inform them about your requirements.

Next, you can inform the experts of the company about the keywords you want to monitor. At the start, you should monitor names of key executives, your products and services and web appearance of your brand name. You need to define an objective for social media monitoring. For instance, you need to decide whether you want to monitor social media platforms to check the performance of your competitors, find complaints by your customers or enhance your brand awareness. You can have more than one monitoring objective; but you need to properly define it to the monitoring company so that they can have the objectives clear. This will eliminate any ambiguity and they can work towards achieving your social media analytics and monitoring goals.

In few weeks’ time, the monitoring experts will start giving you reports about your brand’s social media status. If you find that your customers have posted various complaints about your products, you can make the required changes after analyzing the complaints and checking your products for errors.  You can even get to know the social media sites frequented by your prospective customers so that you can make its use and effectively promote your brand!

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Actiance Vantage is a platform which provides secured simplified communications management for social media by providing management for the widest variety of unified communications and real-time communications platforms.

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Actiance Insight is a solution for social media analytics, designed to provide visibility into all the communication and collaboration applications being used within an organization.

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Actiance's Unified Security Gateway (USG) is the only Secure Web Gateway to combine feature and content controls with social media monitoring, management, and social network security.

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IM Security: Protecting any Communication Leakage

If you are the owner of a multinational company or small business, you must surely be aware about the importance of communication. In every step of the way you need to communicate adequately with your colleagues, business partners, stakeholders and customers. Sometimes the message is common for all; it may be extremely time taking to drop single messages to each one. So, with the change in technology you can make the use of unified communications. It is actually the integration of real-time communication services data sharing, call control, video conferencing, presence information, instant messaging and so on. It may not necessarily be a single product; in fact it is an amalgamation of different products that offer a consistent unified user interface and user experience across different media types and multiple devices.

In broadest sense, you can say that unified communications embrace all forms of communications that are exchanged through the medium of IP network and also includes other forms of communications like Internet Protocol Television. But when you use this platform, there are great changes of malware and unauthorized communications. This can greatly hamper your communication and can lead to confusions and miscommunications among different departments or even your esteemed clients. So, it’s vital that you use high-end IM security to keep the problems of malware and unauthorized communications at bay. You must be well aware about the problems of miscommunications and want to avoid it at all cost. Your company’s future, reputation and time greatly depend on it. When there is miscommunication, it will take great amount of time for you to clarify it or pacify your revered customers.

Additionally, there may be good number of people who desire to get easy success and with devious intentions may try to know about your communications with your business partners or stakeholders. You may well be aware about the detrimental effect of leaked information. You may be discussing an important project deal or methods of renovating your existing product, when people with harmful intentions get to know all your information. They can sell it your competitors at handsome price. So, to secure your company from all such threats you can use IM security. It will block and prevent discloser of proprietary information. Thus, whatever information you share with your partners or suppliers will always be secured. You can easily make plans for your business future without having to think twice about the leakage threat or other issues!