Hunt for the interesting

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Arresting visuals with a clear message.

Love it!

Read more about the campaign here.

(Via Ben Kay)

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“They see this not as an increase in work, but as an opportunity to help multiple customers at once.”

Source: Buffer

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Depressing AF.

Agency: adam&eveDDB

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Strong imagery of santa walking through a war torn country- the visual sticks.

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Why is getting out of bed even a thing?

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iPhone XS — Growth Spurt — Apple

Cute~ I don’t know why there was so much un-love for this - 209 likes and 129 unlikes ??

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A classic from the early days of Crispin (late 1980s?).

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This is fun.

To promote the addition of Ant-Man and Wasp to Marvel’s Contest of Champions game, Cossette in Vancouver sent out the world’s smallest press kit. People will remember the joke long after they’ve forgotten about the information in the press release.

Source: Adeevee

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Download the posters: Giving, asking and receiving feedback

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When you work in creative, there’s especially a lot more instances of giving and receiving feedback. #useful!

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Our Home, Above All - RSAF50 Commercial (60s)

LOVE the edit on this! Happy 50 years of looking after our nation! :)

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30s vs 15s

“Although half the length of a 30s ad, the media cost of a 15s advertisement is between 60 to 80 percent that of a 30s advertisement. Is this price premium warranted on the basis of relative effectiveness? We find that recall and likeability scores for 15s advertisements are approximately 80 percent that of 30s advertisements. However, the performance of 15s and 30s advertisements was equal for correct brand identification. The better branding execution of 15s advertisements appears to compensate for their length disadvantage. This difference in branding execution is consistent across advertisements sourced from Australia, the United States, and the United Kingdom. These findings will aid marketers to commission effective advertising and provide useful benchmarks for negotiating deals for media purchasing.”

-- Kate Newstead and Jenni Romaniuk 

Source: BBH Labs

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OVER 213 MILLION ROYALTY-FREE IMAGES TO THE RESCUE SHUTTERSTOCK

Agency: Cazar DDB, Santo Domingo, Dominican Republic

Source: Adeevee

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Haha, this is cute. Except Shutterstock’s images are not the first I turn to. :$

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COLOUR ME IMPRESSED

This was part of an email Yole (a yoghurt brand) sent me for signing up to be one of their 25 taster profiles. They’ve generated a lot of interest this way, calling for entries on IG, making people do personality tests to find out their “unique taster profiles”, which also exposes them to their range of offerings whilst making us feel unique.

Nice one, Yole!

I am keeping my fingers crossed as I would LOVE to be one of your froyo tasters :)

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(H/T to Stanley Johnson!)

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Agency: Acne / IKEA Creative Hub, Stockholm

Source: Ads of the World