Designing Do it (Tomorrow) Android Widget
After we made Do it (Tomorrow) for iPhone we started to hear from people they wanted an Android version. Tricky thing was, we weren't Android users: we used iPhones.

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Designing Do it (Tomorrow) Android Widget
After we made Do it (Tomorrow) for iPhone we started to hear from people they wanted an Android version. Tricky thing was, we weren't Android users: we used iPhones.
Leaving behind "Todo"
When we first released Do it (Tomorrow) we had an icon to explain the concept of the App very clearly: a simple notebook to write down your tasks.
AnySend OSX Design Study
With AnySend our goal was to create a way to send from anywhere to anywhere. This was an ambitious project: it required making OSX, Android, Windows and iOS Apps
Travel Plans
We love travel. We love going new places locally. Where should we go, what should we do, those are good problems to be solved by a notebook.
We’re also big fans of Foursquare, it’s a great way to see where locals go when you are abroad, and what to do when you just want to get out of the house.
Sketchlens - Free Paper
Sketchlens was an App we made for capturing sketches with your phone’s camera.
We were going for a concept somewhat similar to iUp Note - exploring ways to mix phone note taking with pen and paper note taking.
Back to the Future
One of our first public projects was “Electron Zero”. It was a pretty rocking retro game that represented our first iPhone App on the store! To put our best foot forward we worked on a bunch of icons for the App to find the best option.
Everyday Notes for iPad - Photos
Everyday Notes originally was intended as a productivity tool that was oriented towards writing.
Do it (Tomorrow) - Icon Concepts
We developed stacks of icon concepts for Do it (Tomorrow).
Now we’re on version 2.5 of our icon, but version 2 was a very difficult decision and we looked into tons of ideas.
AnySend Icon Origins
A significant portion of our project time is devoted to icons. We almost always leave this to the end since it takes so much time but is only necessary if we release a project.
Per Diem
We’ve worked on many notebook concept designs.
Sketchlens - Making an Icon
When creating a “new concept” icon for an App, we often start with sketches.
Everyday Notes for iPhone
When creating Everyday Notes we started with a pure technology concept: could we take the Do it (Tomorrow) book and make a multi-paged book that you could write in?
Do it (Tomorrow) for iPad - In-App Settings
Apple has a “Settings” App that has a dedicated section for Apps so that you have one place to go for all your settings.
In theory this is a great feature, you would always know where to go to configure your App.
In practice we’ve had a lot of problems with it:
We couldn’t open the settings from within the App (iOS has fixed this)
Settings must be very static, only Apple can have dynamic settings
People are confused that they need to go to a separate App
So after a while we decided to add the main settings directly into our Apps and use the “Settings” App only for minor settings.
AnySend Icon - Paper Bunny Box
When making AnySend we wanted to go with an icon that
Conveyed the idea of “sending”
Was different from common “email” icons
Had a distinct profile at a large and small sizes
Crafting the First Yellow Calendar Experience
For Yellow we tried to merge multiple concepts into a single App. Yellow would combine a full mobile chat application with a full calendaring application to make planning everyday events as natural as sending an SMS or Whatsapp message.
Finalizing a Yellow Calendar Look
We started with an extremely playful look for Yellow Calendar for iPhone, hoping for something with a Skype like character and feel. Playful proved difficult, it made it a hassle to add new UI and the tone was loud: competing with the content.
So we worked to develop a more muted and productivity focused UI in later revisions:
Yellow Tasks for Android
With Google's award winning Material Design guidelines and UI framework, Google took a shot across the bow of iOS as the platform with the most design centric user interface. We've typically developed for Android last because we hear less user demand for it: but with the publication of the Material Design guide we sat up and took notice.