DOOH Droppings

A blog about digital outdoor media

[adzipod-blog]

Interactive movie poster for Avengers - Age of Ultron

The future of movie posters, interactive poster for Avengers - Age of Ultron

[adzipod-blog]

Slot Machine Game on Adzipod

This is a slot machine game developed on Adzipod, the interactive DOOH ad network ( www.adzipod.com)

[adzipod-blog]

Harley Davidson Interactive ad

An interactive concept outdoor ad for Harley Davidson

[adzipod-blog]

[adzipod-blog]

An interactive for a real estate project on Adzipod

[adzipod-blog]

How These Brilliant Digital Billboards Are Delivering a Hair-Raising Message

The viral campaign -- and a reimagined successor in the name of charity -- illustrate the kind of marketing magic that occurs when technology and humanity intersect.

Similar ads are possible on Adzipod as well, without the custom installation and a much lower cost !

[adzipod-blog]

Sunfeast Farmlite Campaign on Adzipod

An excellent example of how to use Adzipod for your ad campaigns was displayed by ITC for their Sunfeast Farmlite brand of biscuits. We met with ITC brand manager for the product and he had an immediate liking towards our Adzipod offering.  We discussed around for a 1 week and together we came up with the idea of two different interactive advertisements for Sunfeast Farmlite biscuits using the ability of Adzipod to run multiple interactive ads on a single device.

The two ads we designed were as follows :

1)      Interactive Selfie Ad :  In this advertisement the user sees an indication on the screen to approach and take a selfie, when the user chooses to engage with the device, the user can see themselves in the middle of a farm on the screen. The users background is completely removed and this makes for a great experience for the user who is engaging with device. Further the user can also click a picture of using a simple gesture. The generated picture is automatically uploaded on social media and the user can also download the picture on their mobile using a QR code reader. As soon as the user engages, the ITC ad jingle plays in the background and the user also has the option to view the TVC

2)      Biscuit crunching app : This is another great example of interactive ad where no engagement is required by the user. The screen displays a single Farmlite biscuit and as soon as a user passes by the device, an animation is triggered in which the biscuit gets eaten along with an crunching audio clip, followed by ad jingle.

Here is a quick video of the campaign 

  The campaign was run for 2 weeks and it was a great success with over 6000 interactions recorded. 

For more details on Adzipod, do visit our website www.adzipod.com

[adzipod-blog]

DOOH Designs

Pins about DOOH Designs hand-picked by Pinner Gautam Singh | See more about digital signage, virtual assistant and paris metro.

Our Pinterest board on great DOOH designs. 

[adzipod-blog]

Bringing in the future of outoor advertising

Imagine a biscuit crunching as people pass by, imagine a chocolate opening when someone comes close, imagine being able to browse a brand’s entire catalogue with a call for action, imagine being able to click

pictures with Eiffel tower as your background, imagine viewing an art gallery ! Doing all of this and more on a digital outdoor screen just got possible for any brand with Adzipod. Adzipod is a new way for brands to reach out to their customers for promotions.

Digital signage has always been a passive ad medium where the users view the content for a few seconds, if at all and move on. Adzipod is trying to change it from a passive medium to an active one, by not just catching the attention of the customer but also retaining it. It gives your customer a chance to interact with your brand in a public location. The key to engaging includes not just in seeking attention but creating a positive memory of your brand in the customer’s minds. So Adzipod gives you the choice to create a short experience or engage customers for longer times, different strategies work for different brands but the key is that you are free to experiment with content on Adzipod. This ability to cover a wide variety of content all being controlled by the user’s presence and actions makes the Adzipod a truly versatile platform. You can choose to present your brand to the customer in a truly unique way which is only limited by your creativity. Before going ahead with what is Adzipod, I would like you to view a short video of the product

Adzipod as you might have understood by now is a delivery platform for serving interactive ads. The advantage with Adzipod is that it allows any brand to run interactive content at any location. Adzipod not only provides the technology but also location and development support.

All a brand needs to do is to agree to pay a small fee for the running an ad in any available location and we take care of the rest. It is a billboard but a pretty cool one at that ! Adzipod also gives you the ability to give a call for action to the customer when they interact with an advertisement, thus helping brands create leads and increase sales. Imagine a scenario where a customer can browse your catalogue, chooses a garment to try on virtually and then finishes the purchase on their mobile phones. Adzipod provides capabilities to connect your message across web and out of home ads, Out Of home ads interact with your social media presence and create a link between the two mediums, thus helping you in reinforcing the brand image.

And lastly, the ad spent is justified by the number of experiences that customer have with your brand on Adzipod. The brand can open a truly unique channel with its customers, all at a very reasonable rate.

Any brand looking to utilize this new, innovative and exciting medium to reach out their customers, all they have to do is reach out to us and we make sure that you get started with a unique message to your customers in just a few weeks and off course they need to pay a simple monthly fee as well !

For more information you can also visit the website