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You shouldn't abandon traditional media, even though advertising on social media is so cost effective. Use these tips for improving your PR pitch.
Ever wonder why some businesses get press and some donât? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery. You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better. âWhy did they interview that guy instead[ Continue Reading... ]
Media relations, like most elements of public relations, is not a one-size-fits-all strategy. Your targeted media outreach will need to be adapted specifically
(Image credit: AFP/Getty Images via @daylife) As is the case with many other issues in social media, there is good buzz and bad buzz for almost every brand. For some brands, the gap between good buzz -- spread by product lovers -- and bad buzz --spread by product haters (âbrand polarizationâ) [...]
Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonaldâs promo underscores the challenges that marketers may have in nailing ads on the social-mobile app. McDonaldâs recently ran a number of sponsored ads on Instagram to promote the Bacon Clubhouse burger that was launche
McDonald's attempt at strategically using Instagram failsÂ
Food and social media, are they really the perfect match?
The secret to attract followers, fans, customers through your visual contentThese days it seems that everyone is trying to attract followers, customers, fans but only few manage to do so. Why? Text
Looking to attract more LinkedIn followers? Read Mitka's article on how!