Strategic Writing

COM 312 Fall 2014, Dr. Strauss

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13 Tips for Improving Your PR Pitch to Editors and Journalists

You shouldn't abandon traditional media, even though advertising on social media is so cost effective. Use these tips for improving your PR pitch.

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109 Ways to Make Your Business Irresistible to the Media - Copyblogger

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery. You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better. “Why did they interview that guy instead[ Continue Reading... ]

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Elements of a Successful Media Relations Strategy

Media relations, like most elements of public relations, is not a one-size-fits-all strategy. Your targeted media outreach will need to be adapted specifically

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Good Buzz, Bad Buzz Brand Management: A Social Media Strategy That Pays Off

(Image credit: AFP/Getty Images via @daylife) As is the case with many other issues in social media, there is good buzz and bad buzz for almost every brand. For some brands, the gap between good buzz -- spread by product lovers -- and bad buzz --spread by product haters (“brand polarization”) [...]

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McDonald’s Gets Super-Sized Backlash With Instagram Ads

Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that marketers may have in nailing ads on the social-mobile app.  McDonald’s recently ran a number of sponsored ads on Instagram to promote the Bacon Clubhouse burger that was launche

McDonald's attempt at strategically using Instagram fails 

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Food and social media, are they really the perfect match?

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The secret to attract followers, fans, customers through your visual contentThese days it seems that everyone is trying to attract followers, customers, fans but only few manage to do so. Why? Text

Looking to attract more LinkedIn followers? Read Mitka's article on how!