The image above contains a screenshot of Tumblr’s stance on pornographic content prior to it being acquired by Verizon. According to Gillespie, “Platforms must, in some form or another, moderate: both to protect one user from another, or one group from its antagonists, and to remove the offensive, vile, or illegal—as well as to present their best face to new users, to their advertisers and partners, and to the public at large” (2018, p.5). The former half of the statement reflects how moderation was handled on Tumblr prior to the Verizon acquisition. Adult content was very much welcomed on the platform as long as it was within legal boundaries. The latter half of Gillespie’s statement reflects how Verizon approached Tumblr’s moderation by banning inappropriate items including pornography. These changes were done in an attempt to accommodate and attract new users and advertisers alike. However, its core users instead decided to disown Tumblr as a result of these changes. While the image above only shows two user opinions, it can be seen that it has been liked or re-blogged by tens of thousands of users which would signify that they also share this sentiment.