Tanya Ahmed

experience designer

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Documenting Design Discovery – EightShapes

How six assertions inform briefs, strategies, and other deliverables

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Design thinking origin story plus some of the people who made it all happen

Recently design thinking has gained momentum in the business world but how exactly did it come about?

Amazing history of design thinking and user centred design.

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An incredible interactive visualisation of global shipping

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I welcome refugees Amnesty International

Southbank 

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UX Crash Course: User Psychology

My mission for 2014 was to get more people started in User Experience (UX) Design. In January, hundreds of thousands of people did the original UX Crash Course and it was translated into Spanish, Portuguese and Korean by amazing volunteers. In May we continued with a User Psychology lesson every day.

Below you will find links to all 31 new lessons.

Basic UX Psychology: How to get started

The following list isn’t everything about designing behavior. It’s a quick overview, so you can go from zero-to-hero as quickly as possible. You will get lots of practical ideas and techniques to use in your designs and strategies. The lessons follow the order of a real-life UX process (more or less) so you can apply these ideas as-you-go. Each lesson also stands alone, so feel free to bookmark them as a reference!

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Introduction & Key Ideas

#01 — What is User Psychology?

#02 — Your Perspective

#03 — The 3 Whats of User Perspective

#04 — Psychology vs. Culture

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Behaviour Basics

#05 — What is an Experience?

#06 — Conscious vs. Subconscious Experience

#07 — Emotions

#08 — What are Motivations?

#09 — Motivations 1: Sex & Love

#10 — Motivations 2: Affiliation, Status & Justice

#11 — Motivations 3: Understanding (Curiosity)

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Designing Behaviour

#12 — Designing with Intention

#13 — Rewards & Punishments

#14 — Conditioning & Addiction

#15 — Gamification

#16 — Social & Viral Structure

#17 — Creating Trust

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The Limits of Our Minds

#18 — What is Intuition?

#19 — What is a Cognitive Bias?

#20 — The Illusion of Choice

#21 — Attention

#22 — Memory

#23 — Hyperbolic Discounting: The backbone of usability

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The Psychology of Usability

#24 — What is Usability, Really?

#25 — Simple vs. Easy vs. Fast vs. Minimal

#26 — Consistency & Expectations

#27 — Anti-UX

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Measuring Psychology

#28 — Can You Measure a Soul?

#29 — The Probability of Interaction

#30 — Structure vs. Choice

#31 — Sometimes A/B Testing is The Only Way to Know 

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If you know someone else who wants to learn UX, please share!

If this is how you discovered my blog, it doesn’t stop here! I post a lot of awesome shit about UX, design, persuasion, and human behaviour. It’s a lot easier than hunting for links on your own!

Comments? Questions? Concerns? Find me on Twitter.

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UX Crash Course: 31 Fundamentals

My New Year’s Resolution for 2014 was to get more people started in User Experience (UX) Design. I posted one lesson every day in January, and thousands of people came to learn!

Below you will find links to all 31 daily lessons.

Basic UX Principles: How to get started

The following list isn’t everything you can learn in UX. It’s a quick overview, so you can go from zero-to-hero as quickly as possible. You will get a practical taste of all the big parts of UX, and a sense of where you need to learn more. The order of the lessons follows a real-life UX process (more or less) so you can apply these ideas as-you-go. Each lesson also stands alone, so feel free to bookmark them as a reference!

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Introduction & Key Ideas

#01 — What is UX?

#02 — User Goals & Business Goals

#03 — The 5 Main Ingredients of UX

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How to Understand Users

#04 — What is User Research?

#05 — How to Ask People Questions

#06 — Creating User Profiles

#07 — Designing for Devices

#08 — Design Patterns

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Information Architecture

#09 — What is Information Architecture?

#10 — User Stories & Types of Information Architecture

#11 — What is a Wireframe?

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Visual Design Principles

#12 — Visual Weight, Contrast & Depth

#13 — Colour

#14 — Repetition & Pattern-Breaking

#15 — Line Tension & Edge Tension

#16 — Alignment & Proximity

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Functional Layout Design

#17 — Z-Pattern, F-Pattern, and Visual Hierarchy

#18 — Browsing vs. Searching vs. Discovery

#19 — Page Framework

#20 — The Fold, Images, & Headlines

#21 — The Axis of Interaction

#22 — Forms

#23 — Calls-to-Action, Instructions & Labels

#24 — Primary & Secondary Buttons

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User Psychology

#25 — Conditioning

#26 — Persuasion

#27 — How Experience Changes Experience

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Designing with Data

#28 — What is Data?

#29 — Summary Statistics

#30 — Graph Shapes

#31 — A/B Tests

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All done? There is a sequel to this course: 

UX Crash Course: User Psychology

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If you know someone else who wants to learn UX, please share!

If this is how you discovered my blog, it doesn’t stop here! I post a lot of awesome shit about UX, design, persuasion, and human behaviour. It’s a lot easier than hunting for links on your own!

Comments? Questions? Concerns? Find me on Twitter.

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Evolution.

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“But the heart cannot let go of its loneliness.”- Faiz Ahmed Faiz, translated by Zarina Hashmi for Paper Like Skin (2013)

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John Lanchester decodes the language of the finance industry: When it comes to discussing money, “incomprehension is a form of consent.”

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Some Dark Patterns now illegal in UK – interview with Heather Burns | 90 Percent Of Everything (via instapaper)

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The Rise of the Mobile-Only User - Karen McGrane - Harvard Business Review (via instapaper)

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This app wants to invest your "spare change" so maybe, someday, you'll actually be able to retire | The Verge (via instapaper)

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