âTransmedia Will Shape the Future of Hollywood and Fortune 500 Firmsâ
This quote from Jeff Gomez that started my blog on transmedia proved to be true. Iâve learned so much about transmedia storytelling over the past few months and I think the future is very promising. Transmedia storytelling is the process of telling stories across multiple platforms. While this may sound intimidating at first, transmedia is less about being tech savvy and more about powerful storytelling. All semester weâve seen transmedia incorporated in campaign strategies and even scriptwriting from major media companies. Weâve also seen transmedia used on smaller scales, including colleges and local podcasts.
Looking forward, I believe transmedia will have a huge impact on all the media and content we consume. Major companies from HBO to Facebook to Disney all see the importance of engaging the consumer on a multitude of platforms. Simply put, traditional storytelling and communication with consumers are no longer enough! I canât wait to see some of my favorite brands like Adidas and Spotify take a hack at transmedia storytelling. For now, it seems like fantasy based alternate reality related content are the main ones focused on this approach to storytelling. Thank you, professor, for an awesome semester and for leading me to this very interesting topic. Iâm curious to see how my new found knowledge of transmedia storytelling effects me in the future.
Tumblr itâs been real,
Amari McFaddenÂ















