Ambicephadexterity

YeJoon Hwang Browsing what's new, creative, brain-wrinkling, mind-boggling, and just fun. ENTJ Twitter @yejoonhwang

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A vintage classic from Collett Dickenson Pearce and Tony Brignull, the most awarded copywriter of all time. 

It’s worth your time to click and read the full copy.

(H/T to Andrew Boulton!)

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From 2017.

Many clients refuse to consider ideas that contain even a trace of “negativity.” But a sense of tension or conflict is as necessary in advertising as it is in movies or books. Without it, you’re given no reason to pay attention. And in this case, the negative is actually a positive, since superior coverage is the main reason you’d choose one mobility provider over another.

Agency: Y&R, Istanbul

(H/T to Andrew Boulton!)

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According to More About Advertising, “BBH searched in 49 countries for a pool to film in, and when they couldn’t find the right one, they built their own in Ukraine instead.”

Agency: BBH London

(H/T to Steve Rutter!)

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From 2017, great work in the fight against cyberbullying.

Agency: DDB Stockholm

Source: Ads of the World

(H/T to Andrew Boulton!)

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From 2003.

Agency: BPN, Portland

[themakeupbrush]

Act Nº 1 F/W 2019

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Here’s a cool advertising story. In the mid 1980s, Saab poured its entire advertising budget into the above spot, which boasted about Saab’s expertise in building fighter jets. (Fun fact: Tony Scott got hired to direct Top Gun based on the strength of his work on this job.)

Anyway, Saab’s epic campaign got killed a week later by a single newspaper ad:

(H/T to Dave Dye!)

[escapekit]

Miss the start. Miss the Story

Germany-based agency Serviceplan Campaign X has created a fun series of print ads for SKY cable provider. 

[as-warm-as-choco]

Before the computing era, ILM was the master of oil matte painting, making audiences believe that some of the sets in the original Star Wars and Indiana Jones trilogy were real when they weren’t. They were the work of geniuses like Chris Evans, Michael Pangrazio, Frank Ordaz, Harrison Ellenshaw and Ralph McQuarrie ! Forever thank you, to their handmade art and the work of their colleagues, that made us dream of impossible worlds and fantastic places across Earth and the Universe.

There are more background paintings on this article, featuring comments by the masters/artists themselves ! 

Some of the following pieces were made by other artists 2:

[the-time-goddess-of-221b-deacti]

exCUSE ME?!?!!??!??! TheYRE PAINTINGS?!??!!?!

[starsintheskysandsontheshore]

SHUT UP I thought they were miniatures!!!!

[sodeartomyheart]

It’s too beautiful. I could cry.

[firey-rising-demon-deactivated2]

I love this because I’ll be watching a movie and think “how did they do that? Is that a building they built for this movie? Was it there beforehand? Is it cardboard or CGI? Is that actually some place on Earth that they’re filming?” And the answer to all of these now is “nope, that’s a painting”. I can’t believe some of the most iconic, familiar shots were paintings!

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From the early 2000s (I think?), a lovely campaign for the bookseller WH Smith from AMV BBDO in London. Here’s the copy, which is a precious gem all on its own:

WHShare It’s a test of skill and a battle of wills. The challenge is to see how far you can get. The name of the game is Traffic. Meanwhile, the kids play quietly in the back.

WHSecret “You keep a diary?” asked my little sister. “Yes.” “What do you write about?” No response. Her cheeky eyes lit up. “Imagine if I found it and read it. I bet you’d just die.” “No, I wouldn’t. But you would,” said I.

WHSquiggly Chalk is not happy in a classroom. You can hear its piercing cry while spelling a word, or doing a sum. No, chalk wants what kids want; for school to end so it can go outside and play.

WHSponge Did you know that camels’ humps are made of fat and Beethoven was deaf and tea used to be a Chinese currency and lobsters have blue blood and the average person has 1,460 dreams a year and peanuts are one of the ingredients in dynamite? And, and, and.

(H/T to Read Me!)

[escapekit]

Spaghetti Benches 

French-Argentine artist and designer Pablo Reinoso recent series Spaghetti and Garabatos turns ordinary benches into spaghetti like sculptures. His installation “The Circle,” from his series Garabatos, is currently installed in Paris’s Tuileries Garden through November 7, 2018. You can few a larger selection from this series on his website and Instagram.

[life]

LIFE legend Pablo Picasso was born 137 years ago today on October 25, 1881 in Málaga, Spain. He is pictured here ‘painting’ with light in a long exposure photo from 1949. (Gjon Mili—The LIFE Picture Collection/Getty Images) #PabloPicasso #LIFElegend #TBT https://www.instagram.com/p/BpW2vKghbFX/?utm_source=ig_tumblr_share&igshid=1etlnyotw12nq

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Agency: Saatchi & Saatchi Australia

[dennys]

Delicious fun for the whole family! Or just one person!

[papasuislide]

Is Denny’s even advertising anymore

[dennys]

We sell pancakes

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The Sydney Opera House is not Australia.

From 2014.

It’s the old tip-of-the-iceberg idea, but they’ve added a twist: they’ve altered the tip of the map so that it presents the opera house in silhouette form.

Agency: Grey Group China

[helloyoucreatives]

VOLVO AND VALENSTEIN & FATT LAUNCH TWO NEW POWERFUL SHORT FILMS FOR HUMAN MADE STORIES

Human Made Stories is a part of Volvo’s brand platform: ‘Human Made’. Human Made reflects the brand’s belief that the most meaningful innovations come from a true understanding of people. Human Made Stories celebrates individuals who share this philosophy and who, through their relentless pursuit of craft and human-centric innovation, are about to change our world.

The first film in the new series, ‘Nemo’s Garden’, tells the story of an Italian father and son duo who, in response to diminishing availability of viable farm land and increasingly a volatile climate, have devised a way to grow crops in the last place any farmer would believe possible –  the ocean. As rising populations and climate change put more pressure on limited viable agricultural land, growing crops on the seabed could be an alternative solution to future food security.

The film shows their pioneering journey revealing how growing crops – such as basil – has become a challenge to farmers (despite having no farming experience themselves prior to the project) due to threats such as vermin, disease, floods, catastrophic loss of entire harvests from prevailing weather conditions. However, a solution is found with an experiment to grow plants on the seabed instead, where temperatures are more consistent. While early prototypes fail due to the action of the waves, the family persevere and finally create and develop individual biospheres that are anchored to the seabed which successfully yield a crop of basil.

[silentgiantla]

Photographer Creates Lifelike Images of American Streets Using Toy Car Models and Forced Perspective

Over his long career of making and building, self-taught photographer Michael Paul Smith has at times referred to himself as a text book illustrator, a wallpaper hanger and house painter, a museum display designer, an architectural model maker, and art director. All of these skills have culminated in the amazing ability to shoot forced perspective outdoor scenes using his extensive diecast model car collection. Something he calls his “quirky hobby.”

For nearly 25 years Smith has been working on a fictional town he refers to as Elgin Park where all of his miniature scenes take place. To make each shot he positions an old card table at scenic points around Boston and positions his minutely detailed cars and model sets on top. Using an inexpensive point-and-shoot camera and natural light he then snaps away, simply eye-balling the perspective to get everything right.