Studio VI: Visual + Sound
Title: Wednesday Campenella by Baku
The music video is a experimental 3d rendered visual of fluid shapes in a aerial spacey unknown synthetic reality. Made by video director Sojiro Kamatani to baku’s music.
There are two important elements to the video, the visual and the sound.
Together they create an almost anxiety induced attack as you are thrown into a brightly lit world with a multitude of these organic breathing, fluid masses. Pushing and pulling, chaotic and free flowing.
I found it interesting that the playfulness and brightness of the video could be compared to a rainbow colored ball pit you would’ve have once played in as a child. However, in Wednesday Campanella the ball pit is an adult ball pit. Everything’s a little more detailed, a little creepier, a little bit grotesque and a tiny bit erotic? The ball pit has come alive, the balls have evolved, larger and louder. Somehow growing consciousness as they cluster, attracting, repelling, piling from and on top of another to form one living organism.
When you look even closer in detail at the spheres. The surface is fluid like, with what can be described as hundreds of bug like creatures moving beneath its skin. I find this interesting because the form of these shapes are not fixed but fluid and dynamic. It makes the skin crawl as you watch.
The environment has an underwater feel to it as if these abstract organisms live along the reef and there’s a strong current pushing and pulling them back and forth. I found this movement interesting because it creates a sense of uneasiness in me like motion sickness. Which adds to the whole anxiety induced feel to the whole experience.
The sound only heightens the experience. Fast drumming and an upbeat tempo along with the sounds of heavy breathing and a thumping heartbeat. Gives the viewer a burst of energy. Partially the reasoning for this, is the heavy breaths the character takes in the beginning. Immersing you into the world of Sorijro Kamatani. Instantaneously.
As I was immersed into this world, a question of how engaged I was in the experience kept popping up. This was because I could feel myself being hypnotized by the chaos of it all. The colors, the drumming, the vocals etc. The almost painful type of memorization because this world made me feel on edge somehow as if my involvement was guilty. Guilty because I could not look away.
This made me think about questions related to why it was mesmerizing and why was this happening? Could I recreate this for someone else. What specifically in your brain causes this. Is it personal/physiological? Is it just aesthetics. Like when you spot a really attractive person and cannot look away. What is the formula to creating this kind of content? Is belief Involuntary? How can I recreate this?
Does the “space” section of Space, image and sound necessarily have to be physical space?
VR space? AR? Maybe the environment inside the image and that space could be interesting.
Can you ever be engaged as thoroughly and intensely with visuals and sound compared to interactive content where more senses are utilized. What rewards are occurring in your brain , what areas of your brain are lighting up when you watch a music video like Wednesday Campanella contrasted with interacting with an hands on exhibition like (Insert Name Here).
Could you create visual content that could ever measure up to pure interactivity?
