5 Key Trends Shaping The Nonprofit Service Sector
Due to the arrival of this ravaging pandemic, many of the non-profits have successfully pivoted to virtual engagement, grappling with fundraising declines and increased services to meet demands and many more. In this Covid-19 scenario, virtual engagement is here to stay in the new normal for the non-profit organizations since many employees will never return to the office, and many others will work in a hybrid model.
Moreover, Covid-19 offered an unprecedented change in the way the employees work, learn, shop, play and wherever they live. In a nutshell, it has disconnected us from our comfort zones and placed us in a different environment.
As per Forbes, in 2021, these kinds of emerging trends will have critical implications that extend well beyond fundraising and stewardship.
So far as Salesforce is concerned, 2021 is the year for the State of Service for NonProfits report that highlights 5 key trends for the non-profits. It provides insights into all that changed due to the arrival of the pandemic.
The non-profits focussed on innovations to meet the needs of service users to include the beneficiaries, members, customers, supporters, and volunteers and others. Other trends for them are plummeting funding and many more woes. Let us explore these trends one by one.
What are the 5 Key Trends Shaping the Nonprofit Service Sector?
On account of the pandemic, more and more non-profits have made digital investments. In Europe, 65 % of non-profits have pivoted towards online services. They resort to various ways and means to achieve this like automation of the basic work, using AI-powered chatbots for services and harnessing the digital channels. It helps the non-profits to scale their services to reach new heights and thereby meet the user requirements.
Change In User Experience
The findings from the report mentioned above found the critical trend of focussing on the changes in service expectations of users and the ways the non-profits have taken to embed these into their strategies to serve the customers better with improved response. With a surging demand in service, there is a need for the service agents to balance the two aspects of speed and high-quality service. Technology plays an important role here - not as a panacea for the problem but applied thoughtfully.
Organizations have tried to find means of addressing the needs of diverse communities served by them. Organizations must pay attention to inequalities and so require a more diverse workforce. Many of the organizations lack in addressing diversity, and a lot of progress is still pending.
Provide Consistent User Experience
Today, personalized experience is the key to ensure a satisfactory user experience. The users engaging with an organization expect a highly consistent experience, equivalent to personalized and connected experiences for the non-profits, as and when applicable, with their digital infrastructure in place.
Offer Ample Opportunities and Career Growth
The State of the Service report has offered plenty of statistics on the career path of the frontline service reps. 79 % of decision-makers made significant contributions towards training. The report also found trends on increasing access to on-demand technology and training for empowering future service agents, and 55 % have stated the need for training for efficiently doing their jobs.
The Business processes in your organization must get automated with Salesforce, the best CRM for the Nonprofit. Salesforce for Nonprofit provides an integrated platform to expand their impact from anywhere. It enables the non-profit to innovate as quickly as possible with the CRM’s single source of truth.
Moreover, Salesforce’s Experience Cloud offers a solution to streamline processes for your non-profit. It helps to save the valuable time of your employees and allow them to devote time in meaningful activities like digital-first fundraising and creation of donor-centric experiences. And this, in turn, helps the organization to deliver an enhanced user experience with instant response to customer feedback and hence improve the organization to reach the next level.
If you need to have an innovative solution for your non-profit, the experienced and certified Salesforce professionals at Anavclouds Software Solutions can guide you with a solution. It can address the diverse areas of fundraising, program management, and many more with the power of the best CRM for the non-profit.
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